Sunny Moon Research Manager
seoul
Korean, English
About Sunny
Sunny is a Research Manager at Euromonitor International. She specialises in market intelligence, data science, analytics and marketing. She plays a key role in providing consumer insight across fmcg industries in South Korea, and is renowned as a leading industry influencer.
Sunny specialises in market research, with an outlook on her work that is subtly influenced through her experiences living in other Asian and European countries. She focuses on consumer and industry trends and has a keen interest in the impact of the social and political environment on consumer behaviour, especially food and eating patterns. Sunny previously served as a global project lead for the snacks and pet care industries at Euromonitor. Additionally, she serves as a member of an advisory committee to the Korea Agro-Fisheries and Food Trade Corporation. She also serves as a lecturer at the Yonsei University, Sangnam Institute of Management covering Pet Business.
Recently Published Work
Informa x Seoul Food and Hotel
Room 307, 3rd Floor, KINTEX 1 (Korea International Exhibition Center) 1217-60 Kintex-ro, Ilsanseo-gu, Goyang-si, Gyeonggi-do 11 June 2025 10:00 South Korea TimeAs part of a series of free-to-attend Business Breakfast events, join Euromonitor at a session on the future of functional food and beverage.
Sunny Moon
Informa x EMI Breakfast Meeting: Seoul
Room 204, 2nd Floor, KINTEX 1 (Korea International Exhibition Center) 12 June 2024 10:00 South Korea TimeBusiness Breakfast events are designed for industry professionals to participate in engaging insights-driven panel sessions delivered by industry partners, and to take advantage of the networking opportunity – all in under an hour across various cities!
Sunny Moon
Gen α, 알파세대 이해를 위한 +α
6 Jul 23MZ 세대에 이어 요즘 ‘알파세대’라는 표현을 자주 듣는다. 현재 초등학생으로 대표되는 알파세대는 과거와 달리, 이미 주체적인 소비생활을 하면서 국내 리테일 시장에서 생각지 못한 다양한 트렌드를 만들어가고 있다.
Sunny Moon