Inter IKEA Systems BV in Home and Garden

August 2023

Amid post-pandemic shifts, IKEA demonstrated remarkable resilience in the face of market challenges. Through strategic investments and enhanced omnichannel prowess, the company adeptly managed pricing amidst escalating costs. Notably, sizeable commitments to renewable energy have showcased its strides in a circular economy, aligning with ambitious sustainability aims. This agile approach underscores IKEA’s commitment to both adaptability and enduring sustainable growth.

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Overview:

Euromonitor International's report on Inter IKEA Systems BV delivers a detailed strategic analysis of the company's business, examining its performance in the Home and Garden market and the global economy. Company and market share data provide a detailed look at the financial position of Inter IKEA Systems BV, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Inter IKEA Systems BV.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Inter IKEA Systems BV provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Home and Garden research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Download Table of Contents
Scope
Executive summary
Top companies at a glance
IKEA’s global position and strategic growth in the home and garden industry
IKEA’s global footprint
Inter IKEA Systems BV’s sales performance in the context of the wider market 1
Company overview
Inter IKEA Systems BV’s product focus adapts to a post-pandemic reality
Western Europe, North America propel global growth
Exposure to growth: IKEA is bullish in current economic conditions
IKEA seeks to increase its exposure to future growth in Asia Pacific and North America
Growing IKEA’s US footprint
Buying US-based Made4net
Additional investments in China
Increasing accessibility in the UK
Opportunities to develop collaboration projects with local craftsmen and artisans
Omnichannel in the home and garden industry
Strong proponent of omnichannel retail
IKEA’s omnichannel expansion in the US
New AI-powered digital experience in US
Online specialists get into stores, omnichannel expands, and phygital tools begin to rule
Conversational commerce improving the digital shopping experience in Asia
Production inflation (plus some retail inflation) has been passed on to consumers in furniture
IKEA had to change its franchise dynamic around price increases to handle these pressures
IKEA’s response to cost pressures
Maintaining affordability (especially in a cost-of-living crisis) remains part of IKEA’s DNA
Opportunity to highlight alternative payment plans
Navigating the landscape of homewares
Within carbon policy shifts, actions are starting to chase 2030 Scope 3 targets
IKEA has set itself tough targets for 2030, which is being backed up by tangible actions
IKEA’s key messages in positioning, technology and sustainability
Key findings
Projected company sales: FAQs (1)
Projected company sales: FAQs (2)

Home and Garden

This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.

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