Personal Luxury in Germany

October 2023
EUR 1,125
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Overview:

Understand the latest market trends and future growth opportunities for the Personal Luxury industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Personal Luxury industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Personal Luxury in Germany report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Personal Luxury in Germany?
  • Which are the leading brands in Personal Luxury in Germany?
  • How are products distributed in Personal Luxury in Germany?
  • How important is tourism in evaluating demand for Personal Luxury in Germany?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
  • Where is future growth expected to be most dynamic?

Personal Luxury in Germany - Category analysis

KEY DATA FINDINGS

Personal luxury sees rising current value sales in 2023
Designer apparel (ready-to-wear) dominates designer apparel and footwear (ready-to-wear)
Luxury eyewear sees rising current value sales in 2023
Retail sales of luxury jewellery top pre-pandemic levels in current value terms in 2023
Luxury leather goods sees positive value growth in 2023
Volume sales of luxury wearables electronics falling again in 2023
Positive current value growth but stagnating volumes for luxury timepieces in 2023
Continued current value growth for writing instruments and stationery in 2023
Positive current value growth again for super-premium beauty and personal care in 2023
Hugo Boss AG holds the lead in personal luxury in 2022
Value sales are expected to rise at 2023 constant prices during the forecast period
Focus on health, wellness and sustainability
E-commerce will be an opportunity and a challenge for personal luxury
Table 1 Sales of Personal Luxury by Category: Value 2018-2023
Table 2 Sales of Personal Luxury by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Personal Luxury: % Value 2018-2023
Table 4 LBN Brand Shares of Personal Luxury: % Value 2019-2023
Table 5 Distribution of Personal Luxury by Format: % Value 2018-2023
Table 6 Forecast Sales of Personal Luxury by Category: Value 2023-2028
Table 7 Forecast Sales of Personal Luxury by Category: % Value Growth 2023-2028

Luxury Goods in Germany - Industry Overview

Luxury goods in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
Table 8 Sales of Luxury Goods by Category: Value 2018-2023
Table 9 Sales of Luxury Goods by Category: % Value Growth 2018-2023
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2018-2023
Table 11 NBO Company Shares of Luxury Goods: % Value 2018-2023
Table 12 LBN Brand Shares of Luxury Goods: % Value 2019-2023
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2023
Table 14 Forecast Sales of Luxury Goods by Category: Value 2023-2028
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Personal Luxury

      • Men's Designer Apparel
      • Women's Designer Apparel
      • Designer Childrenswear
      • Designer Clothing Accessories and Hosiery
      • Children's Designer Footwear
      • Men's Designer Footwear
      • Women's Designer Footwear
    • Luxury Spectacle Frames
      • Men's Luxury Sun Glasses
      • Women's Luxury Sun Glasses
    • Luxury Costume Jewellery
      • Men's Luxury Fine Jewellery
      • Women's Luxury Fine Jewellery
      • Men's Luxury Bags and Small Leather Goods
      • Women's Luxury Bags and Small Leather Goods
    • Luxury Travel Goods
  • Luxury Wearables Electronics
    • Men's Luxury Timepieces
    • Women's Luxury Timepieces
  • Luxury Writing Instruments and Stationery
    • Super Premium Colour Cosmetics
    • Super Premium Fragrances
    • Super Premium Skin Care
    • Other Super Premium Beauty and Personal Care

Personal Luxury

This is an aggregation of Designer Clothing and Footwear (Ready-to-Wear), Luxury Eyewear, Luxury Jewellery, Luxury Timepieces, Luxury Leather Goods, Luxury Writing Instruments and Stationery, Luxury Portable Consumer Electronics and Super Premium Beauty and Personal Care.

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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Personal Luxury research and analysis database.

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