Sales of personal luxury are expected to increase at a CAGR of 7% in current value terms (4% CAGR at 2024 constant prices) over the forecast period to reach BRL25.2 billion.
Personal luxury multibrand e-commerce platforms are expanding, as they offer a more diverse range of options on the same site compared to competitors. These marketplaces also bring the advantages of globally managed inventories and help brands with the complex logistics.
The traditional appeal of personal luxury goods as a status symbol has only low relevance for Brazil’s younger generations, who are more connected to the digital environment, streetwear, sustainability and experiences. The connection of younger consumers with sustainability in its multiple forms means brands must take corresponding actions to capture the attention of purchasers with such concerns.
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Understand the latest market trends and future growth opportunities for the Personal Luxury industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Luxury industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Luxury
This is an aggregation of Designer Clothing and Footwear (Ready-to-Wear), Luxury Eyewear, Luxury Jewellery, Luxury Timepieces, Luxury Leather Goods, Luxury Writing Instruments and Stationery, Luxury Portable Consumer Electronics and Super Premium Beauty and Personal Care.
See All of Our DefinitionsThis report originates from Passport, our Personal Luxury research and analysis database.
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