The “less is more” trend is notable in Sweden and this is expected to continue over the forecast period. Indeed, consumers in the country tend to prefer simple, timeless, or Scandinavian minimalistic options, where extravagant alternatives will be avoided.
Most personal luxury brands are emphasising an omnichannel approach where the important store-based presence is supported by an online experience. This includes the rising importance of social media, and personalised product recommendations, thus to reach out to younger consumers and showcase products.
Sustainability trends will continue to support the popularity of pre-owned goods over the forecast period. Indeed, consumers are increasingly prioritising quality and value balance, with pre-owned goods meeting sustainability and circular economy trends, in addition to enabling consumers to purchase such products at more affordable prices when compared to brand-new options.
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Understand the latest market trends and future growth opportunities for the Personal Luxury industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Luxury industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Luxury
This is an aggregation of Designer Clothing and Footwear (Ready-to-Wear), Luxury Eyewear, Luxury Jewellery, Luxury Timepieces, Luxury Leather Goods, Luxury Writing Instruments and Stationery, Luxury Portable Consumer Electronics and Super Premium Beauty and Personal Care.
See All of Our DefinitionsThis report originates from Passport, our Personal Luxury research and analysis database.
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