Soft Drinks in India

January 2025
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in India report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in India?
  • To what extent are health considerations impacting consumption of Soft Drinks in India?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in India?
  • Which are the leading brands in Soft Drinks in India?
  • What potential exists for multinational or domestic soft drinks companies to expand in India?
  • How are products distributed in Soft Drinks in India?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Soft Drinks in India

Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2020-2024
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2021-2024
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2020-2024
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2021-2024
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
Fountain sales in India
Trends

DISCLAIMER

Summary 1 Research Sources

Bottled Water in India

KEY DATA FINDINGS

Bottled water sees growth amidst water scarcity and health concerns, but not without its own set of challenges
Quick commerce model benefits bottled water across urban centres in India
Companies come up with sustainable packaging solutions to tackle the plastic problem
Health awareness will continue to drive growth of bottled water over the forecast period
Players in still bottled water unable to make pricing adjustments due to regional and counterfeit products
State governments actively work to reduce pollution caused by single-use plastics, particularly smaller pack sizes
Table 37 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 38 Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 39 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 40 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
Table 41 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
Table 42 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
Table 43 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
Table 44 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
Table 45 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
Table 46 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
Table 47 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
Table 48 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029

Carbonates in India

KEY DATA FINDINGS

Electrification, value over volume approach, and explosion of quick commerce drive sales of carbonates in India
Stakeholders in carbonates seek tax reduction
Success of Reliance Consumer Products prompts Coca-Cola India and PepsiCo India Holdings to explore the launch of more affordable options
Carbonates set to maintain solid growth potential
Movements in bottling and distribution likely to contribute to growth
Sugar is a significant point of contention for carbonates players, and the primary obstacle to greater uptake
Table 49 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
Table 50 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
Table 51 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
Table 52 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
Table 53 Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 54 Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 55 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 56 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 57 Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
Table 58 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
Table 59 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
Table 60 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
Table 61 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
Table 62 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
Table 63 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
Table 64 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
Table 65 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
Table 66 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
Table 67 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2024-2029
Table 68 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2024-2029

Concentrates in India

KEY DATA FINDINGS

Growth is maintained for concentrates, although at a slow pace compared with overall soft drinks
Pioma Industries leads concentrates, supported by fortification, product development, affordability, and accessibility
Supply chain issues and inflation pose challenges, and concern over hyperlocal delivery players
Solid growth expected, but challenge from inflation and other soft drinks
Versatility in various applications and the focus on rural consumers set to underpin growth in concentrates
Players will have to highlight functional ingredients and inclusion of natural ingredients
Table 69 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 70 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 71 Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 72 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
Table 73 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
Table 74 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
Table 75 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
Table 76 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
Table 77 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
Table 78 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
Table 79 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
Table 80 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
Table 81 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
Table 82 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
Table 83 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029

Juice in India

KEY DATA FINDINGS

Juice, particularly juice drinks, is dominated by smaller pack sizes
The price war in carbonates makes these more attractive to consumers, impacting sales of nectars
Regulations guide consumer choice in juice in India
The untapped potential of a young demographic and low per capita consumption
Companies expand and alter their production capacity to meet the rising demand
Blurring of category lines is the next big opportunity for juice players in India
Table 84 Off-trade Sales of Juice by Category: Volume 2019-2024
Table 85 Off-trade Sales of Juice by Category: Value 2019-2024
Table 86 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 87 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Table 88 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
Table 89 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
Table 90 NBO Company Shares of Off-trade Juice: % Value 2020-2024
Table 91 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
Table 92 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
Table 93 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
Table 94 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
Table 95 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029

RTD Tea in India

KEY DATA FINDINGS

Growth continues for RTD tea, although sales are low within overall soft drinks
Hindustan Unilever maintains its dominance despite rising competition
Although a fledgling category, carbonated RTD tea and kombucha sees exceptional growth, fuelled by health benefits
Kombucha set to see the strongest performance moving forward
Carbonated tea and kombucha likely to see changes in the competitive landscape
Increasing number of reduced sugar variants of still RTD tea expected
Table 96 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 97 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 98 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 99 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 100 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
Table 101 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
Table 102 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
Table 103 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
Table 104 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
Table 105 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
Table 106 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
Table 107 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
Table 108 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029

Energy Drinks in India

KEY DATA FINDINGS

PepsiCo India’s Sting has successfully democratised energy drinks, previously perceived as a premium category
Concern about and regulation of caffeine prevents stronger uptake of energy drinks
High prices limit sales of energy drinks
India’s young and gaming demographics will continue to drive the growth of energy drinks during the forecast period
Sting, as an economic alternative, will continue to drive sales
Small pack sizes and PET packaging will continue to dominate during the forecast period
Table 109 Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 110 Off-trade Sales of Energy Drinks: Value 2019-2024
Table 111 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 112 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
Table 113 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
Table 114 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
Table 115 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
Table 116 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
Table 117 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
Table 118 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
Table 119 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
Table 120 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029

Sports Drinks in India

KEY DATA FINDINGS

Perception of sports drinks, combined with a lack of reduced sugar alternatives, limits the growth potential
Gatorade holds a commanding share amongst a relatively small number of players
Coca-Cola has explored divergent strategies for sports drinks over the years, and it has settled for a volume over value approach
Coca-Cola’s mass marketing will hinder the competition’s ability to increase prices during the forecast period
Growth potential due to rising health consciousness and Fit India
Forecast period could be an opportune time for the launch of healthier variants
Table 121 Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 122 Off-trade Sales of Sports Drinks: Value 2019-2024
Table 123 Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 124 Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
Table 125 NBO Company Shares of Off-trade Sports Drinks: % Volume 2020-2024
Table 126 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2021-2024
Table 127 NBO Company Shares of Off-trade Sports Drinks: % Value 2020-2024
Table 128 LBN Brand Shares of Off-trade Sports Drinks: % Value 2021-2024
Table 129 Forecast Off-trade Sales of Sports Drinks: Volume 2024-2029
Table 130 Forecast Off-trade Sales of Sports Drinks: Value 2024-2029
Table 131 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2024-2029
Table 132 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2024-2029
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The following categories and subcategories are included:

Soft Drinks

      • Carbonated Natural Mineral Bottled Water
      • Carbonated Spring Bottled Water
      • Carbonated Purified Bottled Water
      • Still Flavoured Bottled Water
      • Sparkling Flavoured Bottled Water
    • Functional Bottled Water
      • Still Natural Mineral Bottled Water
      • Still Spring Bottled Water
      • Still Purified Bottled Water
    • Regular Carbonates
    • Reduced Sugar Carbonates
      • Regular Cola Carbonates
      • Reduced Sugar Cola Carbonates
      • Regular Non-Cola Carbonates
      • Reduced Sugar Non-Cola Carbonates
        • Regular Lemonade/Lime
        • Reduced Sugar Lemonade/Lime
        • Regular Tonic Water/Mixers/Other Bitters
        • Reduced Sugar Tonic Water/Mixers/Other Bitters
        • Regular Orange Carbonates
        • Reduced Sugar Orange Carbonates
        • Regular Other Non-Cola Carbonates
        • Reduced Sugar Other Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Coconut and Other Plant Waters
    • Juice Drinks (up to 24% Juice)
    • Nectars
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
      • Regular Still RTD Tea
      • Reduced Sugar Still RTD Tea
    • Regular Energy Drinks
    • Reduced Sugar Energy Drinks
    • Regular Sports Drinks
    • Reduced Sugar Sports Drinks
  • Asian Speciality Drinks

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

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This report originates from Passport, our Soft Drinks research and analysis database.

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