Soft Drinks in the US

January 2025
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in USA report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in USA?
  • To what extent are health considerations impacting consumption of Soft Drinks in USA?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in USA?
  • Which are the leading brands in Soft Drinks in USA?
  • What potential exists for multinational or domestic soft drinks companies to expand in USA?
  • How are products distributed in Soft Drinks in USA?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Soft Drinks in the US

Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2020-2024
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2021-2024
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2020-2024
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2021-2024
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
Fountain sales in the US
Growth continues, but sales fail to return to the pre-pandemic level
Innovation in fountain sales aims to personalise experiences
Major foodservice operator to start phasing out fountain sales

DISCLAIMER

Summary 1 Research Sources

Bottled Water in the US

KEY DATA FINDINGS

Emerging trends in sparkling flavoured bottled water drive its growth
Innovation continues to drive growth
Economy brands close the price gap, affecting the competitive landscape
New products expected in the niche of super premium bottled water
Bottled water is evolving towards more sustainable packaging solutions
Shift towards healthier, flavourful alternatives
Table 37 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 38 Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 39 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 40 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
Table 41 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
Table 42 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
Table 43 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
Table 44 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
Table 45 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
Table 46 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
Table 47 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
Table 48 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029

Carbonates in the US

KEY DATA FINDINGS

Products that are functional and health-oriented continue to grow
Volumes decline due to price adjustments and overall inflation
Balancing growth with sweetness: The role of reduced sugar and natural sweeteners
Affordability could create growth opportunities, but premiumisation will remain on the horizon
Carbonates will feel the pressure from lifestyle drinks such as sports drinks and energy drinks
On-trade growth expected to slow significantly, as it has reached 2019 volumes
Table 49 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
Table 50 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
Table 51 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
Table 52 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
Table 53 Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 54 Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 55 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 56 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 57 Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
Table 58 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
Table 59 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
Table 60 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
Table 61 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
Table 62 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
Table 63 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
Table 64 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
Table 65 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
Table 66 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
Table 67 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2024-2029
Table 68 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2024-2029

Concentrates in the US

KEY DATA FINDINGS

A cost-effective and functional beverage solution
New brands bring innovation and growth
Concentrates attracts attention due to their emphasis on price, convenience, and margins
New players will continue to drive growth for concentrates
Flavour and functionality likely to accelerate moving forward
Affordability and sustainability will be key to continuing to develop the category
Concentrates conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 69 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 70 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 71 Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 72 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
Table 73 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
Table 74 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
Table 75 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
Table 76 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
Table 77 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
Table 78 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
Table 79 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
Table 80 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
Table 81 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
Table 82 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
Table 83 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029

Juice in the US

KEY DATA FINDINGS

Coconut water continues to ride its wave of success
The way consumers perceive health is shaping juice
Consumers increasingly value sustainability claims in juice, and companies use this to achieve their goals
Juice faces new challenges as consumers reassess their beverage choices
The future of juice is set to revolve around functionality and health
Innovation in juice likely to focus on blurring category lines
Table 84 Off-trade Sales of Juice by Category: Volume 2019-2024
Table 85 Off-trade Sales of Juice by Category: Value 2019-2024
Table 86 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 87 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Table 88 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
Table 89 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
Table 90 NBO Company Shares of Off-trade Juice: % Value 2020-2024
Table 91 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
Table 92 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
Table 93 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
Table 94 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
Table 95 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029

RTD Coffee in the US

KEY DATA FINDINGS

Different routes to growth through different offerings within RTD coffee
US consumers are experiencing increased stress and anxiety, and paradoxically turn to caffeine
Nitro coffee struggles for acceptance due to competition from similar drinks
Brands are likely to continue increasing caffeine levels in RTD coffee
Growing consumer interest in additional functional benefits
Could beanless coffee be a sustainable future for coffee?
Table 96 Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 97 Off-trade Sales of RTD Coffee: Value 2019-2024
Table 98 Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
Table 99 Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
Table 100 NBO Company Shares of Off-trade RTD Coffee: % Volume 2020-2024
Table 101 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2021-2024
Table 102 NBO Company Shares of Off-trade RTD Coffee: % Value 2020-2024
Table 103 LBN Brand Shares of Off-trade RTD Coffee: % Value 2021-2024
Table 104 Forecast Off-trade Sales of RTD Coffee: Volume 2024-2029
Table 105 Forecast Off-trade Sales of RTD Coffee: Value 2024-2029
Table 106 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2024-2029
Table 107 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2024-2029

RTD Tea in the US

KEY DATA FINDINGS

Reduced sugar RTD tea gains momentum amongst health-conscious consumers
Kombucha regains volume growth thanks to innovation and flavour expansion
Major players struggle to find growth, while new ones bring fresh air to the category
Brands will focus on low sugar formulations and functional ingredients, yet they must address perceptions of sustainability to succeed
Brand extensions and hybrid products could bring growth to RTD tea
The rising caffeine levels in energy drinks and RTD coffee create a competitive challenge for RTD tea, but also opportunities
Table 108 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 109 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 110 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 111 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 112 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
Table 113 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
Table 114 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
Table 115 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
Table 116 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
Table 117 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
Table 118 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
Table 119 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
Table 120 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029

Energy Drinks in the US

KEY DATA FINDINGS

Reduced sugar energy drinks overtakes sales of regular energy drinks
Flavour innovation continues to drive dynamism in energy drinks
As volume sales start to suffer from high price growth, players take action
More flavour options could result in choice overload for consumers
Rising competition for retail space: The impact of distribution, partnerships, and scale
Integrating functional ingredients for enhanced performance and cognitive support
Table 121 Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 122 Off-trade Sales of Energy Drinks: Value 2019-2024
Table 123 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 124 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
Table 125 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
Table 126 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
Table 127 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
Table 128 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
Table 129 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
Table 130 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
Table 131 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
Table 132 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029

Sports Drinks in the US

KEY DATA FINDINGS

Sports drinks fails to achieve off-trade volume growth amidst rising competition and higher prices
Flying too close to the sun, Prime sees a significant sales decline
Competition for hydration as a need state is rising across categories
From sports-centric products to lifestyle drinks and back again?
Hydration is the first priority, but advanced need state positioning is on the horizon
Promotional activity and retail penetration will be key to ensure volume growth
Table 133 Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 134 Off-trade Sales of Sports Drinks: Value 2019-2024
Table 135 Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 136 Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
Table 137 NBO Company Shares of Off-trade Sports Drinks: % Volume 2020-2024
Table 138 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2021-2024
Table 139 NBO Company Shares of Off-trade Sports Drinks: % Value 2020-2024
Table 140 LBN Brand Shares of Off-trade Sports Drinks: % Value 2021-2024
Table 141 Forecast Off-trade Sales of Sports Drinks: Volume 2024-2029
Table 142 Forecast Off-trade Sales of Sports Drinks: Value 2024-2029
Table 143 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2024-2029
Table 144 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2024-2029
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The following categories and subcategories are included:

Soft Drinks

      • Carbonated Natural Mineral Bottled Water
      • Carbonated Spring Bottled Water
      • Carbonated Purified Bottled Water
      • Still Flavoured Bottled Water
      • Sparkling Flavoured Bottled Water
    • Functional Bottled Water
      • Still Natural Mineral Bottled Water
      • Still Spring Bottled Water
      • Still Purified Bottled Water
    • Regular Carbonates
    • Reduced Sugar Carbonates
      • Regular Cola Carbonates
      • Reduced Sugar Cola Carbonates
      • Regular Non-Cola Carbonates
      • Reduced Sugar Non-Cola Carbonates
        • Regular Lemonade/Lime
        • Reduced Sugar Lemonade/Lime
        • Regular Tonic Water/Mixers/Other Bitters
        • Reduced Sugar Tonic Water/Mixers/Other Bitters
        • Regular Orange Carbonates
        • Reduced Sugar Orange Carbonates
        • Regular Other Non-Cola Carbonates
        • Reduced Sugar Other Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Coconut and Other Plant Waters
    • Juice Drinks (up to 24% Juice)
    • Nectars
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
      • Regular Still RTD Tea
      • Reduced Sugar Still RTD Tea
    • Regular Energy Drinks
    • Reduced Sugar Energy Drinks
    • Regular Sports Drinks
    • Reduced Sugar Sports Drinks
  • Asian Speciality Drinks

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

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