After a year of double-digit growth in 2023, 2024 has presented a more restrained scenario, with weight management and wellbeing in Brazil expected to show limited growth in retail current value terms. However, performances are set to vary significantly across the different categories. The weakest performance is anticipated from meal replacement, which is set to see a notable decline due to a partial rebound following aggressive growth of 20% in 2023.

Weight management and wellbeing in India is set to maintain double-digit retail current value growth in 2024, driven by rising obesity and shifting consumer lifestyles. According to the National Family Health Survey (NFHS-5) 2019-2021, 6% of women and 4% of men aged 15-49 were classified as obese. Meanwhile, Euromonitor’s Economies and Consumers data from 2023 highlighted that around 17% of men and 19% of women were overweight in India. The impact of the COVID-19 pandemic, which led to sedentary

The weight management and wellbeing market in Singapore experienced a decline in current value sales for the second consecutive year in 2024, primarily due to the underperformance of weight loss supplements. This downturn is attributed to several factors, including increased regulatory scrutiny and consumer caution following the discovery of toxic substances in certain weight loss products.

In 2024, health and wellness trends in Austria continued to rise, with a growing focus on maintaining a healthy weight, exercising, and staying fit. Despite this focus, weight management and wellbeing recorded further declines in demand. While retail value sales continued to grow, with average unit price increasing, volume sales struggled. Consumers were more price-sensitive and selective in their purchases, with many opting to manage weight without aids, focusing on dietary intake and exercise.

Retail value sales of weight management and wellbeing in Germany continue to grow in 2024 due to the positive performance of the largest product category – meal replacement. At the same time, retail volume sales of the other types of weight management and wellbeing continue to decline. At a time of economic uncertainty, linked to high inflation and the geopolitical situation, many consumers are reducing perceived non-essential purchases.

The weight management and wellbeing market in Indonesia continues to grow, driven by the increasing prevalence of obesity, which remains a significant public health challenge. Nearly half of Indonesian women are classified as overweight or obese, a figure that is nearly double the rate observed in men. This upward trend is largely fuelled by the growing availability and consumption of unhealthy food options, such as fast food and sugary snacks, which are heavily marketed and often more affordabl

The market for weight management and wellbeing is expected to register continued growth in current value terms in 2024. While this is largely driven by rising retail prices attributable to inflation, there is also a modest increase in demand for products like weight loss supplements and slimming teas. Concerns about weight are particularly significant, with many adults and a notable percentage of children being classified as overweight or obese.

Weight management and wellbeing is supported by growing rates of obesity in Cameroon in 2024. According to the Ministry of Health, 15% of local consumers suffer from obesity and the proportion not doing physical exercise is around 27%. However, despite this, the country continues to see restrictions around the availability of certain OTC obesity medicines. For example, there is currently no marketing authorisation for the manufacture or distribution of any drug with the active ingredient Orlista

Weight management and wellbeing in North Macedonia has continued to perform strongly in 2024, with growth in total current value sales remaining impressive and most categories poised to register improved results in volume terms. Robust demand reflects rising awareness among consumers that being overweight or obese can put them at higher risk of developing serious illnesses like heart disease, hypertension, type 2 diabetes and certain forms of cancer. More people are now turning to these products

Due to high demand for weight management and wellbeing products in Tunisia, price increases imposed in pharmacies and online have forced consumers to look for cheaper options in 2024. Smugglers are taking advantage of this situation to sell illegal weight management products. The smuggled products are typically appetite suppressants sold in traditional souks and online via Facebook pages and groups. Due to the health risks associated with taking these products, the Ministry of Health is alerting

It is a bleak picture for weight management and wellbeing in Poland in 2024. It is expected to register only marginal constant value growth, with volume sales falling, expect for a slight increase in supplement nutrition drinks. Consumers are shifting their focus from losing weight to looking to lead a healthy lifestyle and consumers are paying more attention to the nutritional content of what they eat and educating themselves on sustainable, healthy eating habits, rather than just focusing on l

Weight management and wellbeing products are expected to perform robustly in Switzerland in 2024, driven by the rising prevalence of obesity and overweight individuals in the country. These ongoing trends have created a favourable environment for the growth of such products, as more consumers are actively seeking ways to manage their excess weight.

Though weight management and wellbeing is expected to register double-digit percentage current value growth in Pakistan in 2024, constant value growth will be muted, as inflation continue to be high. The range of product offerings also remains limited to supplement nutrition drinks and weight loss supplements. Offerings within this segment are also considered expensive, which further hinders volume sales. As such, with the continuing heightened inflation in 2024, volume sales are expected to fal

Weight management and wellbeing in Serbia saw lower current value growth in 2024 than recent years, with this growth driven by unit price increases. Price sensitivity is hampering consumption and impacting volume sales as consumers remain focused on buying essential goods. The high prices of weight management and wellbeing products is a limitation to overall category growth as they are unaffordable to most consumers in Serbia. Price discounts have become more frequent to stimulate volume sales i

Weight management and wellbeing is small in Sweden compared to categories such as sports nutrition, vitamins, and dietary supplements. While obesity is a major health issue in Sweden, consumers typically try to battle their weight problems by other means, including taking up sports, taking care of what – and how much - they eat and drink, and experimenting with different diets. These methods are generally considered to be more natural and efficient than dedicated weight management products. As s

Kenya is witnessing a rise in the use of black market drugs for weight loss supplements, driven by increasing obesity rates and the high cost of legitimate treatments. These illegal drugs, often sold online or through informal networks, pose serious health risks as they are unregulated and may contain harmful substances. Medical experts warn that the use of such drugs can lead to severe complications, including organ damage and heart problems. The growing demand for quick weight loss solutions,

Overall demand for weight management and wellbeing in South Africa continues to grow in 2024. Weight-related diseases are prevalent in the country, with obesity a significant problem. However, obesity is not only an issue for adults, as it is believed to also affect children as young as six years old. Nevertheless, in South Africa, the highest rates of obesity are recorded amongst women. The associated risks of obesity include high blood pressure, diabetes as well as cardiovascular disease. Unfo

Weight management and wellbeing has posted healthy growth in current value terms in Ukraine in 2024. Although a sharp rise in unit prices has contributed to the category’s dynamic performance, demand has also increase. This dynamism is despite the tough economic conditions and demographic problems facing the country as a result of Russia’s war. Ukrainian consumers are opting for such products as awareness of the links between health and weight increase, while consumers are also becoming more foc

During the outbreak of COVID-19, many consumers gained weight, with restricted mobility decreasing and limited activities impacting consumers. In addition, with stress rising, indulgence was high, as consumers looked to treat themselves during a time of increased anxiety. As such, when restrictions were eased, consumers started to take better care of themselves, further aligned with the health and wellness trend. Many consumers started to look towards weight management and wellbeing products, wi

Weight management and wellbeing had no significant presence in Uzbekistan in 2024, due to a lack of consumer concern about obesity and scepticism towards products on the landscape. Furthermore, Uzbeks tend to regard obesity as a sign of being “well-fed” and prosperous.

Obesity remains a significant problem in Slovenia in 2024. More people are either overweight or obese, with lifestyles changing rapidly, with labour-intensive jobs switching to office jobs and working remotely, which require little movement. Many consumers then spend evenings in front of the TV and computer, which also involves limited movements and adds to the growing weight problems. This is driving demand for weight management products, which are viewed as an easier solution to making drastic

The market for weight management and wellbeing in Taiwan is set to experience continued growth in current value terms in 2024. The number of overweight and obese individuals in the population is on the rise, driven in part by the widespread habit of late-night snacking, a common practice in Taiwan, where food culture is highly celebrated. Taichung, in particular is renowned for its famous hotpot and barbecue dishes, which along with internationally renowned night markets, are extremely popular w

Weight management and wellbeing is growing above inflation in 2024, supported by the strong performance of supplement nutrition drinks, which are experiencing dynamic growth in both retail volume and current value terms. This performance is thanks to the progressive expansion of the age range of consumers, with younger adult consumers becoming increasingly interested in adopting a preventative approach to health and wellbeing, with a focus on improving nutritional intake. Furthermore, wider pene

Weight management and wellbeing overall is posting positive current value growth in Lithuania in 2024. However, weight loss supplements continues to decline in volume terms, with local consumers increasingly sceptical of claims that weight loss products will produce beneficial results. Weight management is not traditionally a first choice for consumers in Lithuania regarding weight management or losing weight. Competition from sports nutrition, healthier diets and exercise plans are all challeng