Retail volume sales of cigarettes in Poland saw modest growth in 2024. This was largely driven by a reduction in illicit trade, as Polish authorities stepped up enforcement efforts and tightened border controls with Belarus and Ukraine. The outbreak of war significantly disrupted smuggling routes from these key sources, contributing to the decline in illegal cigarette sales.

In 2024, the tobacco industry in Poland was heavily influenced by economic pressures and changing consumer behaviour. Rising inflation and the growing cost of living made price a key factor in purchasing decisions, prompting many consumers to shift towards more affordable options, such as economy cigarette brands or illicit e-vapour products.

Growth of cat food market in Poland is continuing its positive performance in 2025, due to the growing cat population which is growing faster than that of dogs. Cats are a more popular pet in urban areas, and the upkeep is usually less demanding than dogs, which plays well into urban lifestyles.

Other pet food is achieving small positive value sales in Poland in 2025, driven by sales of small mammal food. Small mammals are the most popular animals in other pets in the country, also seeing growth in population in 2025. While reptiles form a smaller group of pets, this population is also seeing positive growth. Meanwhile, bird and fish populations are in marginal declines.

Pet care is seeing positive growth in Poland in 2025, with volume sales slightly improved from the previous year, and value sales down. This dynamic is due to the stabilisation of the Polish economy, with inflation back to normal levels after two years of double-digit hikes, and signs of stable growth. However, despite this good news, consumers remain price-sensitive and some budget-conscious pet owners are leaning towards more financially-friendly options. Some consumers are choosing to cook fo

Retail value sales of dog food are seeing healthy value growth in Poland in 2025, with volume also showing a positive performance. The dog population in Poland is increasing again in 2025, which is helping to support overall sales of dog food, with dog food being the largest category in both value and volume terms compared to cat food. Dog food is also seeing stronger growth than cat food in both value and volume terms, even though cat food is also showing a positive performance. This indicates

Sales of pet products have slumped in Poland in 2025, albeit still managing to achieve marginal overall positive growth. This is due to the recent economic turmoil in the country which has negatively impacted consumers’ spending power and, as some pet products are seen as non-essential, budget-conscious pet owners have been making spending cuts in this area. Added to which, when it comes to pet healthcare, many premium pet food brands already offer functional and health claims included in the fo

Retail volume sales of e-vapour products rose sharply in 2024, driven primarily by strong demand for closed system cartridges and single-use devices. These products are widely perceived as less harmful than traditional cigarettes, while their wide variety of flavours and ease of use appeal to a broad consumer base - especially younger adults. The year also saw a notable increase in imports and the entry of new brands into the closed system category, further expanding consumer choice.

The market for cigars, cigarillos, and smoking tobacco in Poland declined in volume terms in 2024. This downward trend is driven by several factors, including intensified anti-smoking campaigns, rising public awareness of the health risks associated with smoking, and price increases due to higher excise duties.

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

Eyewear in Poland continues to record growth in current value terms in 2025. This is primarily driven by daily disposable lenses (DD) and sunglasses, which experienced robust growth due to the increasing preference for contact lenses over spectacles among Polish consumers, particularly those leading an active lifestyle. Moreover, such lenses are perceived as more hygienic than frequent replacement lenses (FRP).

In 2025, spectacles continues to record growth in Poland in current value and volume terms, albeit at a slower pace than in 2024. Persistent inflation in the country has driven unit price growth, a key factor contributing to the category’s value growth. However, as inflation slows down, unit price growth is also decelerating. Polish consumers continue to replace practical lenses as needed while retaining the same – often designer and luxury – frames. As a result, standard spectacle lenses is the

Contact lenses and solutions continued to record growth in both current value and volume terms in 2025, albeit at a slower pace than the previous year of the review period. This growth was primarily driven by the increasing number of Poles opting for contact lenses instead of spectacles for vision correction. However, the category’s value growth has slowed down due to decelerating inflation in the country over the past year, which was one of the main drivers for the strong growth post-COVID-19.

Sunglasses continued its positive trajectory in 2025, recording a higher growth rate in both current value and volume terms compared to 2024. The improving economic situation in Poland has boosted sales of sunglasses, which are generally seen as both functional and fashionable accessories. Moreover, the importance of proper eye care and UV protection is becoming better understood, and the perception of sunglasses as a protective and preventative measure is growing. Indeed, in 2025, sunglasses is

Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviours. It quantifies consumer behaviours, preferences and motivations, aligning them with broader trends.

Home furnishing registered a fall in current value sales in 2024 in Poland. The downturn was primarily driven by high production costs, persistent inflation, and economic uncertainty, particularly linked to the ongoing war in Ukraine. These pressures affected both manufacturers, as rising material and energy prices made it difficult to maintain competitive pricing. For consumers, though inflation eased, it was still an issue, and this reduced spending power. Supply chain disruptions further exac

Home improvement in Poland saw current value sales fall in 2024. Though inflation eased, it was still an issue, and this dampened value sales. Additionally, residential construction activity has weakened, partly due to increased housing prices. These economic pressures have led to a reduction in home improvement projects, as consumers prioritised essential expenditures over renovations.

Homeware in Poland was the best performing product in home and garden in Poland in 2024, with current value sales increasing. This was due to several factors. The expansion of e-commerce has played a significant role, as consumers increasingly prefer the convenience and variety of online shopping for homewares. Additionally, there is a rising trend towards sustainability, with consumers showing a strong preference for eco-friendly products, and as such offerings are generally more expensive, thi

Performance was muted for home garden in Poland in 2024, with both current and constant value sales falling. Though inflation eased, it was still an issue, and the war in neighbouring Ukraine also continued to have a destabilising impact. That being said, certain segments proved resilient and innovation and shifting consumer preferences helped boost growth. Within gardening, advanced equipment such as robotic lawn mowers and automated irrigation systems performed strongly, driven by urban garde

Current value sales fell in gardening in Poland in 2024. Though inflation eased, it was still an issue, and this dampened value sales. The war in nearby Ukraine also continued to have a destabilising effect on the economy. In addition, there was severe shortages of workers in the gardening sector and this also impacted growth. There was also a degree of saturation, as many consumers had invested in gardening equipment during the pandemic.

Fragrances experienced strong growth in 2024, with only a slight deceleration compared to the previous year. The category continues to benefit from rising disposable incomes and innovative marketing initiatives, such as special edition releases like Sorvella's Miss Polonia 95th anniversary fragrance. Private label and affordable alternatives are also on the rise, providing consumers with more options without compromising quality. Fragrance is increasingly perceived as a daily essential rather th

Hair care remains a crucial segment within beauty and personal care, demonstrating solid growth in 2024, albeit slightly slower than the previous year. Polish consumers are effectively managing inflation-related price increases, and the category benefits from a diverse range of products. From essential items like shampoo to high-end salon treatments and luxury options, hair is an important aspect of self-image and personal grooming culture in Poland, which fosters ongoing consumer engagement.

While growth in the category is slowing, there remains a strong demand for men’s grooming in Poland. This segment still has low penetration, presenting significant opportunities for expansion. More Polish men are beginning to see grooming as an essential part of contemporary self-care and wellness rather than mere vanity. This trend is especially evident among younger consumers and those in urban professions. Factors such as rising incomes, improved product awareness, and the acceptance of male

Oral care in Poland continued to grow in 2024, although the pace slowed. Nevertheless, the category's value continued rising, primarily due to increases in unit prices and local consumers trading up. Oral care is increasingly regarded as essential to overall wellbeing, marking a shift from hygiene to health. This development aligns with heightened awareness of the systemic health impacts of oral hygiene, including links to cardiovascular and metabolic conditions. The rising costs of professional