The weight management and wellbeing market in Indonesia is expected to maintain steady growth in constant value terms, spurred by heightened health awareness among younger demographics. The COVID-19 pandemic has acted as a catalyst for increased personal health consciousness, with a significant number of Indonesians aged 15 to 29 now actively participating in weight loss efforts.
As weight management becomes a more prominent concern in Indonesia, there is also growing awareness surrounding the safety risks of weight loss supplements. In 2023, Indonesia's Food and Drug Authority (BPOM) flagged several locally available weight loss products for containing dangerous chemicals, notably sibutramine, a substance linked to severe side effects such as dry mouth, insomnia, headaches, increased heart rate, hypertension, and palpitations.
Indonesian consumers have highlighted that costs, accessibility, lack of urgency to switch to plant-based diets and taste not matching up to original foods being reasons for consuming plant-based foods. If companies can tackle these issues, there may be the potential of plant-based meal replacements in Indonesia.
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Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See all of our definitionsThis report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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