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Midea is the leading player in the global consumer appliances market, with top three places in a number of categories, including leading air treatment products and microwaves. The Chinese company is also one of the main drivers of the smart home trend, launching AI-driven products in both consumer appliances and beyond. One area it could look to improve on is continuing to lessen its dependence on its home market, targeting dynamic countries in Asia as well as other parts of the world.
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