Sustainability in Brazil

September 2024
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Climate concerns are high in Brazil, with the majority of consumers trying to have a positive impact through their everyday actions. Over 60% of consumers reduce waste and recycle items, with approximately 45% identifying as zero wasters and meat avoiders. Investing in recycling claims across the strongest area of Beauty and Personal Care is an opportunity to differentiate goods and add value while appealing to zero wasters. Most meat avoiders are willing to pay more for food and beverage produc

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Overview:

This Euromonitor Sustainability report provides proprietary country specific information and insights on sustainability trends across seven industries (Beauty and Personal Care, Consumer Health, Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods and Pet Care). It helps companies to find and seize opportunities in this very dynamic space, based on the analysis of consumer behaviour, business strategies and market trends in product claims. Use this report to guide your strategic decision-making in terms of new product development, growth opportunities and investment plans to transform sustainability into a unique competitive advantage.

The Sustainability in Brazil report includes:

  • An overview of consumer sustainability behaviour, covering different sustainable consumer types
  • An analysis of the sustainable market landscape, including market sizing, competitive barriers and product portfolio
  • A review of competitive strategies in terms of the sustainable product portfolio of top players
  • A market opportunity assessment for sustainable products

This report answers:

  • To what extent does sustainability drive consumer purchasing decisions?
  • What are the most typical consumer sustainability behaviours?
  • Which is the most widespread consumer type?
  • What are the most prevalent sustainability claims in the market?
  • What is the price positioning of products with sustainability claims?
  • How well do sustainable products meet customer expectations?
  • Who are the key competitors with the largest portfolios of sustainable products?
  • What are the market opportunities for sustainable products?

Sustainability in Brazil

Chart 1 Sustainability Country Report Scope 2024
Chart 2 Sustainability Country Report Main Findings 2024
Chart 3 Sustainability Market in Brazil: Key Metrics by Industry 2023
Environmental awareness
Chart 4 Consumers' Sustainability Awareness and Actions in Brazil 2020-2024
Green actions
Chart 5 Consumers' Environmental Action in Brazil 2024
Trust in green labels
Chart 6 Consumer Trust in Product Claims in Brazil 2024
Shopping preferences
Chart 7 Consumer Circular Shopping Preferences in Brazil 2024
Sustainable consumer types
Chart 8 Sustainable Consumer’s Types in Brazil 2024
Chart 9 Zero Wasters: Largest Consumer Type in Brazil 2024
Chart 10 Sustainability Market Size By Industry in Brazil 2020-2023
Chart 11 Sustainability Product Prevalence by Industry in Brazil 2020-2023
Chart 12 Beauty and Personal Care: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Brazil, 2020-2023
Chart 13 Staple Foods: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Brazil, 2020-2023
Chart 14 Soft Drinks: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Brazil, 2020-2023
Chart 15 Snacks: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Brazil, 2020-2023
Chart 16 Dairy Products and Alternatives: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Brazil, 2020-2023
Chart 17 Cooking Ingredients and Meals: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Brazil, 2020-2023
Chart 18 Pet Care: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Brazil, 2020-2023
Chart 19 Hot Drinks: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Brazil, 2020-2023
Chart 20 Home Care: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Brazil, 2020-2023
Chart 21 Tissue & Hygiene: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Brazil, 2020-2023
Chart 22 Consumer Health: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Brazil, 2020-2023
Chart 23 Top 10 Companies: Company Sales of SKUs with Sustainability Attributes in Brazil, 2020-2023
Chart 24 Top 10 Companies: Sustainability Product Prevalence in Brazil, 2020-2023
Chart 25 Beauty and Personal Care: Market Size of Top 10 Sustainability Attributes in Brazil 2020-2023
Chart 26 Staple Foods: Market Size of Top 10 Sustainability Attributes in Brazil 2020-2023
Chart 27 Soft Drinks: Market Size of Top 10 Sustainability Attributes in Brazil 2020-2023
Chart 28 Snacks: Market Size of Top 10 Sustainability Attributes in Brazil 2020-2023
Chart 29 Dairy Products and Alternatives: Market Size of Top 10 Sustainability Attributes in Brazil 2020-2023
Chart 30 Cooking Ingredients and Meals: Market Size of Top 10 Sustainability Attributes in Brazil 2020-2023
Chart 31 Pet Care: Market Size of Top 10 Sustainability Attributes in Brazil 2020-2023
Chart 32 Hot Drinks: Market Size of Top 10 Sustainability Attributes in Brazil 2020-2023
Chart 33 Home Care: Market Size of Top 10 Sustainability Attributes in Brazil 2020-2023
Chart 34 Tissue & Hygiene: Market Size of Top 10 Sustainability Attributes in Brazil 2020-2023
Chart 35 Consumer Health: Market Size of Top 10 Sustainability Attributes in Brazil 2020-2023
Chart 36 No Artificial Ingredients Claims: Market Size of Sustainable Products across selected countries 2020-2023
Chart 37 Sustainable Sourcing Claims: Market Size of Sustainable Products across selected countries 2020-2023
Chart 38 Diets Claims: Market Size of Sustainable Products across selected countries 2020-2023
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Why buy this report?

  • Gain actionable insights to current sustainability trends and get a comprehensive understanding of the market for sustainable products.
  • Identify sustainable business opportunities, prioritise claims for sustainable product expansion, understand how your business compares to your competitors’ and make informed decisions on how sustainable products are most likely to succeed.

This sustainability country report originates from Passport, our Sustainability market research database.

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