Sustainability in Germany

October 2024
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While over half of consumers reduce food and plastic waste, much of the population is apathetic, with less than half believing their actions can make a difference. This finding creates opportunities to educate consumers further and implement actionable claims such as Can Be Recycled, which would also appeal to almost 30% of zero waste consumers. The Natural claim has broad appeal and the highest spend per capita, aligning with rising concerns surrounding ultra-processed foods, artificial ingredi

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Overview:

This Euromonitor Sustainability report provides proprietary country specific information and insights on sustainability trends across seven industries (Beauty and Personal Care, Consumer Health, Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods and Pet Care). It helps companies to find and seize opportunities in this very dynamic space, based on the analysis of consumer behaviour, business strategies and market trends in product claims. Use this report to guide your strategic decision-making in terms of new product development, growth opportunities and investment plans to transform sustainability into a unique competitive advantage.

The Sustainability in Germany report includes:

  • An overview of consumer sustainability behaviour, covering different sustainable consumer types
  • An analysis of the sustainable market landscape, including market sizing, competitive barriers and product portfolio
  • A review of competitive strategies in terms of the sustainable product portfolio of top players
  • A market opportunity assessment for sustainable products

This report answers:

  • To what extent does sustainability drive consumer purchasing decisions?
  • What are the most typical consumer sustainability behaviours?
  • Which is the most widespread consumer type?
  • What are the most prevalent sustainability claims in the market?
  • What is the price positioning of products with sustainability claims?
  • How well do sustainable products meet customer expectations?
  • Who are the key competitors with the largest portfolios of sustainable products?
  • What are the market opportunities for sustainable products?
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Sustainability in Germany

Chart 1 Sustainability Country Report Scope 2024
Chart 2 Sustainability Country Report Main Findings 2024
Chart 3 Sustainability Market in Germany: Key Metrics by Industry 2023
Environmental awareness
Chart 4 Consumers' Sustainability Awareness and Actions in Germany 2020-2024
Green actions
Chart 5 Consumers' Environmental Action in Germany 2024
Trust in green labels
Chart 6 Consumer Trust in Product Claims in Germany 2024
Shopping preferences
Chart 7 Consumer Circular Shopping Preferences in Germany 2024
Sustainable consumer types
Chart 8 Sustainable Consumer’s Types in Germany 2024
Chart 9 Zero Wasters: Largest Consumer Type in Germany 2024
Chart 10 Sustainability Market Size By Industry in Germany 2020-2023
Chart 11 Sustainability Product Prevalence by Industry in Germany 2020-2023
Chart 12 Beauty and Personal Care: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Germany, 2020-2023
Chart 13 Staple Foods: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Germany, 2020-2023
Chart 14 Dairy Products and Alternatives: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Germany, 2020-2023
Chart 15 Snacks: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Germany, 2020-2023
Chart 16 Cooking Ingredients and Meals: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Germany, 2020-2023
Chart 17 Soft Drinks: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Germany, 2020-2023
Chart 18 Home Care: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Germany, 2020-2023
Chart 19 Hot Drinks: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Germany, 2020-2023
Chart 20 Tissue & Hygiene: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Germany, 2020-2023
Chart 21 Consumer Health: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Germany, 2020-2023
Chart 22 Pet Care: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Germany, 2020-2023
Chart 23 Top 10 Companies: Company Sales of SKUs with Sustainability Attributes in Germany, 2020-2023
Chart 24 Top 10 Companies: Sustainability Product Prevalence in Germany, 2020-2023
Chart 25 Beauty and Personal Care: Market Size of Top 10 Sustainability Attributes in Germany 2020-2023
Chart 26 Staple Foods: Market Size of Top 10 Sustainability Attributes in Germany 2020-2023
Chart 27 Dairy Products and Alternatives: Market Size of Top 10 Sustainability Attributes in Germany 2020-2023
Chart 28 Snacks: Market Size of Top 10 Sustainability Attributes in Germany 2020-2023
Chart 29 Cooking Ingredients and Meals: Market Size of Top 10 Sustainability Attributes in Germany 2020-2023
Chart 30 Soft Drinks: Market Size of Top 10 Sustainability Attributes in Germany 2020-2023
Chart 31 Home Care: Market Size of Top 10 Sustainability Attributes in Germany 2020-2023
Chart 32 Hot Drinks: Market Size of Top 10 Sustainability Attributes in Germany 2020-2023
Chart 33 Tissue & Hygiene: Market Size of Top 10 Sustainability Attributes in Germany 2020-2023
Chart 34 Consumer Health: Market Size of Top 10 Sustainability Attributes in Germany 2020-2023
Chart 35 Pet Care: Market Size of Top 10 Sustainability Attributes in Germany 2020-2023
Chart 36 No Artificial Ingredients Claims: Market Size of Sustainable Products across selected countries 2020-2023
Chart 37 Diets Claims: Market Size of Sustainable Products across selected countries 2020-2023
Chart 38 Sustainable Sourcing Claims: Market Size of Sustainable Products across selected countries 2020-2023
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Why buy this report?

  • Gain actionable insights to current sustainability trends and get a comprehensive understanding of the market for sustainable products.
  • Identify sustainable business opportunities, prioritise claims for sustainable product expansion, understand how your business compares to your competitors’ and make informed decisions on how sustainable products are most likely to succeed.

This sustainability country report originates from Passport, our Sustainability market research database.

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