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Cannabis is probably the most disruptive and dynamic fmcg industry of them all. Regulatory changes have become more frequent across various regions, with most of them leaning towards wider liberation and acceptance. More and more consumers are turning to cannabis for different reasons, and a greater diversity of products has been emerging.
Car rental brands need to prioritise three commercial areas to improve future competitiveness: advance new models of flexible ownership, implement more convenient online rentals and progressively adopt AI and big data applications in various business processes. The three trends will play an important role in articulating new sources of income, while also helping to reduce overhead costs in the long run.
The global travel industry is expected to experience unprecedented growth in 2024, with 1.5 billion international trips forecast to generate a record-breaking USD1.9 trillion in tourism spending. Yet travel dynamics have changed profoundly due to global events such as the pandemic, wellness and sustainability and rapid technological advances.
With China, Japan and South Korea accounting for 40% of the value of the global e-commerce market, it is imperative that regional and global players learn to navigate these markets to drive growth in the region. There is no universal approach, but learnings from East Asia’s advanced and competitive e-commerce markets provide strong inputs to formulate winning strategies, in East Asia or beyond.
Despite navigating through the post-pandemic landscape and grappling with persistent high inflation and economic challenges, the Australian beauty and personal care market remains resilient and vibrant. Key factors such as affordability, efficacy, holistic health and wellness, and purposeful purchasing continue to drive market development. This article examines how brands and retailers are responding to these trends.
New Indian brands like Noise and Fire-Boltt dominate consumer electronics in India with affordable but feature-rich products. This trend of affordable indulgence is reshaping consumer behaviour, with India's TWS earbuds and activity wearables market projected to reach USD8.2 billion by 2029.
Innovation continues to be at the forefront of companies’ strategies, but how to uncover those fresh ideas and opportunities is often difficult. A pathway to discovering where and how to innovate lies in better understanding the habits, opinions, and needs of consumers. There are often opportunities where consumers can’t find a solution, leading to white spaces for companies to deliver on that competitors might not have explored yet.
Disruption is the new norm, challenging established global brands to stay ahead of the curve. Here are tools you can use to keep up with the pace of change and innovation.
Consumer segmentation is a powerful tool that helps you better understand and appeal to your audience. Read about four common methods and seven types of consumers to target.
With offices around the globe, analysts in over 100 countries, data on 210 countries and research on 99.9% of the world’s consumers, we reveal the beauty and insight in the numbers, opening multiple opportunities that help lead you towards success.
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Access professional-level research that successful companies rely on
Access professional-level research that successful companies rely on
Access professional-level research that successful companies rely on
Access professional-level research that successful companies rely on
Access professional-level research that successful companies rely on