Appliances and electronics specialists are expected to return to slightly stronger positive value growth over the forecast period, in line with consumers’ recovering spending power and the end of product lifecycles, thus heralding the need for replacements. There will be a strong emphasis on increased investment in omnichannel strategies, alongside technological solutions aimed at enhancing customer satisfaction and engagement during the shopping experience.
Whilst the strength of Worten’s lead will keep the player in the top spot, a dynamic competitive environment will continue amongst the other players in the category. This will include outlet expansions and more aggressive marketing and discounting strategies, alongside a focus on the omnichannel offer.
While the future is expected to bring increasing competition from retail e-commerce, we also expect ongoing developments in store-based experiences, with retailers focussing on technology, sustainability, and services to differentiate themselves and enhance the customer experience. The growingly integration of AI will allow retailers to enhance customer service through online chatbots, virtual assistance, and in-store technology that helps customers make more informed purchasing decisions.
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Understand the latest market trends and future growth opportunities for the Appliances and Electronics Specialists industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Appliances and Electronics Specialists industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Appliances and electronics specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: domestic electrical appliances, consumer electronics (including mobile phones), and/or computers and peripherals. Appliances and electronics specialists value sales excludes revenues derived from telecoms service plans and top-up cards. Example brands include Apple, Best Buy, and Gome.
See all of our definitionsThis report originates from Passport, our Appliances and Electronics Specialists research and analysis database.
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