Appliances and electronics specialists is set to see ongoing volume and value growth over the forecast period thanks to rising consumer demand for high-tech products. Another factor predicted to drive growth will be an increasing number of houses in the country.
Over the forecast period, stores within the appliances and electronics specialists channel will increasingly promote themselves as experimental spaces, with an emphasis on technology. For example, Media Markt/Saturn opened a high-tech expansive 6,500 square-metre outlet in the Marmara Park shopping centre in Istanbul towards the end of the review period, offering 19 renowned brands.
A decrease in fashion-related categories, with a move toward health, education, logistics and technology is being seen in shopping malls across Turkey. New concepts include stores with large logistics spaces for online order fulfilment and the integration of tech hubs and data centres within mall complexes, which bodes well for the future growth prospects of appliances and electronics specialists.
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Understand the latest market trends and future growth opportunities for the Appliances and Electronics Specialists industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Appliances and Electronics Specialists industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Appliances and electronics specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: domestic electrical appliances, consumer electronics (including mobile phones), and/or computers and peripherals. Appliances and electronics specialists value sales excludes revenues derived from telecoms service plans and top-up cards. Example brands include Apple, Best Buy, and Gome.
See all of our definitionsThis report originates from Passport, our Appliances and Electronics Specialists research and analysis database.
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