According to Euromonitor International’s Industry Survey (2023), nearly 70% of beauty and personal care industry respondents plan to leverage sustainable packaging claims in their product launches. In addition, almost a third of US consumers choose products with sustainable packaging to make a positive environmental impact or lead a more sustainable lifestyle, as reported by Euromonitor International’s Consumer Sustainability Survey (2023).
Large pack sizes, such as 1,006ml or 1,242ml, are expected to gain share in hair care packaging over the forecast period in the US, especially for shampoos and conditioners. These larger packs reduce the frequency of shopping trips, offering convenience for households with multiple users or those who use these products frequently.
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Understand the latest market trends and future growth opportunities for the Beauty and Personal Care Packaging industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beauty and Personal Care Packaging industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Beauty and Personal Care Packaging
This is the aggregation of baby care, bath & shower products, deodorants, hair care, colour cosmetics, men's grooming products, oral hygiene, perfumes & fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.
See All of Our DefinitionsThis report originates from Passport, our Beauty and Personal Care Packaging research and analysis database.
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