Although HDPE bottles remain the leading pack type in the category, PET bottles have been gaining share in body wash/shower gel in recent years. PET bottles are seen as offering significant advantages, such as their lightweight nature, which reduces shipping costs and environmental impact compared to heavier alternatives. In addition, PET is highly resistant to breakage, which enhances product safety and reduces losses during transportation and handling.

HDPE bottles continued to be the main pack type in beauty and personal care product packaging in Turkey in 2023, with PET bottles, squeezable tubes and flexible plastic and folding cartons also widely used in this industry in this country. These pack types offer a wide range of options in terms of shape and size, provide ease of use for consumers and ensure product integrity. The suitability of HDPE bottles for recycling aligns with the increasing focus on environmental sustainability in the bea

Folding cartons are the most widely-used pack type in the US beauty and personal care industry due to their versatility in accommodating various product types and their ability to provide ample branding space and shelf appeal. Folding cartons provide effective protection of products, align with sustainability goals through recyclable materials and are cost-effective. These factors contribute to the widespread adoption of folding cartons, allowing brands to meet consumer expectations, enhance pro

Squeezable plastic tubes are a popular pack type in a number of beauty and personal care categories in Australia, including oral care, skin care, hair care and sun care. The portability, ease of use and precise dispensing offered by squeezable tubes make them a preferred choice among consumers. These tubes are also lightweight and durable, which appeals to the active and outdoor lifestyle of many Australians. Moreover, the packaging’s ability to minimise product wastage and its user-friendly des

Bar soap – one of the biggest categories in the beauty and personal care market in the United Arab Emirates –has flexible plastic and folding cartons as its main packaging formats. There has been a discernible shift towards more sustainable packaging solutions in this category, with folding cartons and eco-friendly materials gaining prominence as companies respond to increasing consumer demand for environmentally-responsible products. Camel Soap Factory has made significant strides in terms of s

HDPE bottles are the leading pack type in both beauty and personal care as a whole and the bath and shower category in packaging unit volume terms in Spain. The durability and resistance to impact of HDPE bottles make them ideal for daily use in bathrooms. HDPE’s compatibility with a variety of products, including liquids and creams, enhances its versatility. In addition, HDPE is fully recyclable and reusable, aligning with the growing consumer demand for sustainable packaging solutions. Manufac

Folding cartons, the second most widely-used packaging format in beauty and personal packaging, has been gaining share on leading pack type HDPE bottles in recent years in the UK. This can be attributed to the fact that, in addition to being lightweight and easy to carry, folding cartons also offer additional convenience features. Folding cartons offer good structural integrity characteristics and provide protection to the contents inside. They also provide a solid base for branding and marketin

Already the leading pack type in the category, squeezable plastic tubes continued gaining share in hair care in South Africa in 2023. This packaging format is particularly favoured for its convenience, affordability and practicality, aligning well with the preferences of cost-conscious consumers. Squeezable tubes are ideal for delivering precise amounts of product, reducing wastage, and are user-friendly, making them highly popular among diverse consumer groups, including those with various hair

The widespread usage of HDPE bottles in the packaging of beauty and personal care products in the Netherlands can be attributed to a number of reasons. These include their versatility in accommodating various product formulations, their durability and resistance to impact as well as their lightweight nature, which facilitates transportation and consumer convenience.

HDPE bottles, already the leading pack type in body wash/shower gel, were gaining further share and cementing their lead in this category in 2023. Given HDPE is lightweight, it helps reduce transportation costs and the carbon emissions associated with shipping. This aligns with the industry’s move towards more sustainable practices. HDPE bottles are also known for their strength and impact resistance, ensuring that products remain safe and intact during transportation, storage and use.

HDPE bottles remain the main packaging type in beauty and personal care in Romania due to their versatility, durability, cost-effectiveness, recyclability, safety and design flexibility. Brands opt for HDPE packaging as it offers excellent product protection, is compatible with recycling systems and aligns with consumer demands for sustainable packaging solutions.

Skin care packaging, which is the biggest category in beauty and personal care in unit volume terms in Sweden, continued to record positive growth in 2023. While there is ongoing demand for these products among the local population, growth is also being driven by an emphasis on sustainable packaging materials, minimalist designs and a commitment to natural and organic ingredients reflected in the packaging aesthetics.

HDPE bottles, which are the most popular pack type for hair care in Saudi Arabia, continued to record unit volume growth in 2023. HDPE bottles have a high strength-to-density ratio, making them durable and therefore easy to transport, store and handle. They are resistant to most chemicals found in hair care products, which helps in preventing degradation of the product inside and increases its shelf life.

HDPE bottles continued to be the leading pack type in beauty and personal care packaging in Japan due to their durability, versatility and cost-effectiveness. They offer excellent chemical resistance, making them ideal for a wide range of products, from shampoos and conditioners to lotions and creams. Leading brands such as Shiseido and Kao Corp have capitalised on these benefits, utilising HDPE bottles for their popular product lines. Shiseido’s Tsubaki shampoo and Kao’s Essential range are pri

Plastic pouches continued to gain unit volume share in body wash/shower gel packaging in Thailand in 2023. Increasing numbers of consumers in Thailand are choosing plastic pouches for their body wash/shower gel products due to the convenience, cost-effectiveness and environmental benefits they offer.

Although folding cartons still remain the leading pack type in bath and shower, they are consistently losing share to flexible plastic in this category. This is because flexible plastic packaging is gaining popularity in bar soap, which dominates the overall bath and shower category in the Philippines. This pack type is heavily used by brands that sell bar soap products targeted at the mass market and have lower-than-average prices. Flexible plastic is lightweight, durable and cost-effective, ma

Glass bottles remained the most popular pack type used for fragrance packaging and, in line with the overall category, continued to record healthy unit volume growth in 2023. Glass bottles are the only primary packaging used for fragrance in South Korea, often paired with folding cartons, the only secondary packaging used in this category. Consumers perceive glass packaging as being more valuable and luxurious than other pack types. This perception can justify a higher price point and align with

Flexible paper packaging is the most widely-used packaging format for beauty and personal care products in unit volume terms in India. This is due to its cost-effectiveness, lightweight and portable nature, sustainability credentials, branding opportunities and regulatory compliance. Being a cost-efficient option, it allows brands to maintain product integrity while keeping prices competitive. Its lightweight and portable design caters to the increasingly on-the-go lifestyle of Indian consumers.

Flexible paper, the leading pack type in bar soap in Poland, is able to boast environmental benefits and align with growing consumer preference for sustainable products. As awareness about environmental issues increases, Polish consumers are seeking eco-friendly alternatives to plastic packaging. Flexible paper packaging offers a biodegradable and recyclable option, reducing environmental impact and appealing to environmentally-conscious buyers.

For beauty and personal care packaging, HDPE bottles continued to be the leading pack type in Singapore in unit volume terms in 2023. HDPE is known for its excellent durability and strength, which ensures that the contents are safeguarded from external factors such as light, moisture and air, thus maintaining product integrity and extending shelf life. In addition, HDPE bottles are lightweight, which offers convenience for both manufacturers and consumers, as they are cost-effective and easily p

Squeezable plastic tubes were gaining unit volume share in men’s toiletries and deodorant roll-ons as well as seeing strong growth in a category in which they are already the leading pack type, baby and child-specific sun care, in Malaysia in 2023. This growth can be attributed to several factors unique to the Malaysian market. The hot and humid climate of Malaysia makes lightweight and easy-to-carry packaging highly desirable, particularly for sun care products. The rising urbanisation and fast

Body wash/shower gel in 75ml HDPE bottles has been seeing strong growth in recent years, taking share from larger sizes like 200ml, 250ml or 300ml. The recent popularity of the 75ml size reflects a trend towards travel-friendly and single-use packaging, offering convenience and affordability for those on the go or trying new products. Larger sizes became less appealing as smaller bottles proved more versatile and user-friendly.

In Vietnam’s beauty and personal care market, there is a noticeable trend towards larger fragrance bottles. While the 50ml size is still most popular, it has been losing share to 75ml and 100ml. This shift is being driven by consumers perceiving larger bottles as offering better value for money as well as appreciating the convenience of a longer-lasting supply, which means fewer purchases are needed.

In 2023, HDPE bottle packaging continued to be the leading pack type in beauty and personal care in Italy due to several key factors. Its superior strength and durability make it an ideal choice for protecting various beauty and personal care products from external elements and ensuring product safety. HDPE bottles are also resistant to chemicals and moisture, which is crucial for maintaining the integrity of cosmetic formulations. Their lightweight nature contributes to lower transportation cos