Credit Cards in Austria

December 2023
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EUR 1,125
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Overview:

Understand the latest market trends and future growth opportunities for the Credit Card Transactions industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Credit Card Transactions industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Credit Card Transactions in Austria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Credit Card Transactions in Austria?
  • What are the major trends key to understanding Credit Card Transactions in Austria?
  • How has COVID-19, recession and macroeconomic volatility impacted the market?
  • How long will the market take to recover? What are the opportunities now?
  • How will political context and shifting cultural values shape future growth?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Charge Cards in Austria - Category analysis

Charge Cards in Austria - Company Profile

KEY DATA FINDINGS

Growth in charge card transactions is slower than in credit card and debit cards
Multifunctional debit cards are cannibalising charge cards
Newer payment instruments show slow development in Austria
The dominance of debit cards challenges the future of charge cards
The fate of credit cards is pivotal for personal charge cards
Changing use of cards set to impact the competitive landscape in charge cards
Table 1 Charge Cards: Number of Cards in Circulation 2018-2023
Table 2 Charge Cards Transactions 2018-2023
Table 3 Charge Cards in Circulation: % Growth 2018-2023
Table 4 Charge Cards Transactions: % Growth 2018-2023
Table 5 Commercial Charge Cards: Number of Cards in Circulation 2018-2023
Table 6 Commercial Charge Cards Transactions 2018-2023
Table 7 Commercial Charge Cards in Circulation: % Growth 2018-2023
Table 8 Commercial Charge Cards Transactions: % Growth 2018-2023
Table 9 Personal Charge Cards: Number of Cards in Circulation 2018-2023
Table 10 Personal Charge Cards Transactions 2018-2023
Table 11 Personal Charge Cards in Circulation: % Growth 2018-2023
Table 12 Personal Charge Cards Transactions: % Growth 2018-2023
Table 13 Charge Cards: Number of Cards by Issuer 2018-2022
Table 14 Charge Cards: Number of Cards by Operator 2018-2022
Table 15 Charge Cards Payment Transaction Value by Issuer 2018-2022
Table 16 Charge Cards Payment Transaction Value by Operator 2018-2022
Table 17 Commercial Charge Cards: Number of Cards by Issuer 2018-2022
Table 18 Commercial Charge Cards: Number of Cards by Operator 2018-2022
Table 19 Commercial Charge Cards Payment Transaction Value by Issuer 2018-2022
Table 20 Commercial Charge Cards Payment Transaction Value by Operator 2018-2022
Table 21 Personal Charge Cards: Number of Cards by Issuer 2018-2022
Table 22 Personal Charge Cards: Number of Cards by Operator 2018-2022
Table 23 Personal Charge Cards Transaction Value by Issuer 2018-2022
Table 24 Personal Charge Cards Transaction Value by Operator 2018-2022
Table 25 Forecast Charge Cards: Number of Cards in Circulation 2023-2028
Table 26 Forecast Charge Cards Transactions 2023-2028
Table 27 Forecast Charge Cards in Circulation: % Growth 2023-2028
Table 28 Forecast Charge Cards Transactions: % Growth 2023-2028
Table 29 Forecast Commercial Charge Cards: Number of Cards in Circulation 2023-2028
Table 30 Forecast Commercial Charge Cards Transactions 2023-2028
Table 31 Forecast Commercial Charge Cards in Circulation: % Growth 2023-2028
Table 32 Forecast Commercial Charge Cards Transactions: % Growth 2023-2028
Table 33 Forecast Personal Charge Cards: Number of Cards in Circulation 2023-2028
Table 34 Forecast Personal Charge Cards Transactions 2023-2028
Table 35 Forecast Personal Charge Cards in Circulation: % Growth 2023-2028
Table 36 Forecast Personal Charge Cards Transactions: % Growth 2023-2028

Credit Cards in Austria - Category analysis

Credit Cards in Austria - Company Profile

KEY DATA FINDINGS

Credit cards continues its strong upward trend, recovering from COVID-19
Multifunctional debit cards are cannibalizing brands' credit card offerings
Revolving credit remains a weak USP for credit cards
Prevalence of credit cards is set to decline over the forecast period
Transparent money management features appeal to cautious consumers in Austria
Outlook for credit cards less favourable compared to charge cards
Table 37 Credit Cards: Number of Cards in Circulation 2018-2023
Table 38 Credit Cards Transactions 2018-2023
Table 39 Credit Cards in Circulation: % Growth 2018-2023
Table 40 Credit Cards Transactions: % Growth 2018-2023
Table 41 Commercial Credit Cards: Number of Cards in Circulation 2018-2023
Table 42 Commercial Credit Cards Transactions 2018-2023
Table 43 Commercial Credit Cards in Circulation: % Growth 2018-2023
Table 44 Commercial Credit Cards Transactions: % Growth 2018-2023
Table 45 Personal Credit Cards: Number of Cards in Circulation 2018-2023
Table 46 Personal Credit Cards Transactions 2018-2023
Table 47 Personal Credit Cards in Circulation: % Growth 2018-2023
Table 48 Personal Credit Cards Transactions: % Growth 2018-2023
Table 49 Credit Cards: Number of Cards by Issuer 2018-2022
Table 50 Credit Cards: Number of Cards by Operator 2018-2022
Table 51 Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 52 Credit Cards Payment Transaction Value by Operator 2018-2022
Table 53 Commercial Credit Cards: Number of Cards by Issuer 2018-2022
Table 54 Commercial Credit Cards: Number of Cards by Operator 2018-2022
Table 55 Commercial Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 56 Commercial Credit Cards Payment Transaction Value by Operator 2018-2022
Table 57 Personal Credit Cards: Number of Cards by Issuer 2018-2022
Table 58 Personal Credit Cards: Number of Cards by Operator 2018-2022
Table 59 Personal Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 60 Personal Credit Cards Payment Transaction Value by Operator 2018-2022
Table 61 Forecast Credit Cards: Number of Cards in Circulation 2023-2028
Table 62 Forecast Credit Cards Transactions 2023-2028
Table 63 Forecast Credit Cards in Circulation: % Growth 2023-2028
Table 64 Forecast Credit Cards Transactions: % Growth 2023-2028
Table 65 Forecast Commercial Credit Cards: Number of Cards in Circulation 2023-2028
Table 66 Forecast Commercial Credit Cards Transactions 2023-2028
Table 67 Forecast Commercial Credit Cards in Circulation: % Growth 2023-2028
Table 68 Forecast Commercial Credit Cards Transactions: % Growth 2023-2028
Table 69 Forecast Personal Credit Cards: Number of Cards in Circulation 2023-2028
Table 70 Forecast Personal Credit Cards Transactions 2023-2028
Table 71 Forecast Personal Credit Cards in Circulation: % Growth 2023-2028
Table 72 Forecast Personal Credit Cards Transactions: % Growth 2023-2028

Debit Cards in Austria - Category analysis

Debit Cards in Austria - Company Profile

KEY DATA FINDINGS

Debit cards dominates, increasingly used for small purchases following COVID-19
Debits cards become common for e-commerce and foreign payments
Wüstenrot launches Visa Debit cards as its standard offering
Growth potential as consumers increasingly use debit cards abroad
The emergence of Visa Debit will not change Mastercard's dominance
No payment methods are set to challenge debit cards growth
Table 73 Debit Cards: Number of Cards in Circulation 2018-2023
Table 74 Debit Cards Transactions 2018-2023
Table 75 Debit Cards in Circulation: % Growth 2018-2023
Table 76 Debit Cards Transactions: % Growth 2018-2023
Table 77 Debit Cards: Number of Cards by Issuer 2018-2022
Table 78 Debit Cards: Number of Cards by Operator 2018-2022
Table 79 Debit Cards Payment Transaction Value by Issuer 2018-2022
Table 80 Debit Cards Payment Transaction Value by Operator 2018-2022
Table 81 Forecast Debit Cards: Number of Cards in Circulation 2023-2028
Table 82 Forecast Debit Cards Transactions 2023-2028
Table 83 Forecast Debit Cards in Circulation: % Growth 2023-2028
Table 84 Forecast Debit Cards Transactions: % Growth 2023-2028

Pre-Paid Cards in Austria - Category analysis

Pre-Paid Cards in Austria - Company Profile

KEY DATA FINDINGS

Gift cards become more prevalent during the heightened cost of living
The recovery of travel boosts growth in open loop pre-paid cards
Raiffeisen Bank stops issuing new open loop pre-paid cards
Downward trend in open-loop pre-paid cards expected to slow down growth
The dominance of Mastercard is set to decrease as the portfolio downsizes
Gift cards have strong growth potential across the forecast period
Table 85 Pre-paid Cards: Number of Cards in Circulation 2018-2023
Table 86 Pre-paid Cards Transactions 2018-2023
Table 87 Pre-paid Cards in Circulation: % Growth 2018-2023
Table 88 Pre-paid Cards Transactions: % Growth 2018-2023
Table 89 Closed Loop Pre-paid Cards Transactions 2018-2023
Table 90 Closed Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 91 Open Loop Pre-paid Cards Transactions 2018-2023
Table 92 Open Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 93 Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 94 Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 95 Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 96 Pre-paid Cards Transaction Value by Operator 2018-2022
Table 97 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 98 Closed Loop Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 99 Closed Loop Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 100 Closed Loop Pre-paid Cards Transaction Value by Operator 2018-2022
Table 101 Open Loop Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 102 Open Loop Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 103 Open Loop Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 104 Open Loop Pre-paid Cards Transaction Value by Operator 2018-2022
Table 105 Forecast Pre-paid Cards: Number of Cards in Circulation 2023-2028
Table 106 Forecast Pre-paid Cards Transactions 2023-2028
Table 107 Forecast Pre-paid Cards in Circulation: % Growth 2023-2028
Table 108 Forecast Pre-paid Cards Transactions: % Growth 2023-2028
Table 109 Forecast Closed Loop Pre-paid Cards Transactions 2023-2028
Table 110 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2023-2028
Table 111 Forecast Open Loop Pre-paid Cards Transactions 2023-2028
Table 112 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2023-2028

Store Cards in Austria - Category analysis

Store Cards in Austria - Company Profile

KEY DATA FINDINGS

Store cards continue to decline as consumers prefer loyalty cards
Discontinued and expiring cards lead to a significant decline in circulation
Kastner & Öhler and IKEA remain the most relevant players in store cards
Negative outlook for store cards continues across the forecast period
Store cards have the potential to disappear across the forecast period
Stagnation for financial cards in circulation to further impact category
Table 113 Store Cards: Number of Cards in Circulation 2018-2023
Table 114 Store Cards Transactions 2018-2023
Table 115 Store Cards in Circulation: % Growth 2018-2023
Table 116 Store Cards Transactions: % Growth 2018-2023
Table 117 Store Cards: Number of Cards by Issuer 2018-2022
Table 118 Store Cards: Payment Transaction Value by Issuer 2018-2022
Table 119 Forecast Store Cards: Number of Cards in Circulation 2023-2028
Table 120 Forecast Store Cards Transactions 2023-2028
Table 121 Forecast Store Cards in Circulation: % Growth 2023-2028
Table 122 Forecast Store Cards Transactions: % Growth 2023-2028

Financial Cards and Payments in Austria - Industry Overview

Financial cards and payments in 2023: The big picture
New debit cards drive growth, challenging charge and credit cards
There are no strong competitors to prevent growth in card payment transactions
Competitive landscape
What next for financial cards and payments?
Table 123 Number of POS Terminals: Units 2018-2023
Table 124 Number of ATMs: Units 2018-2023
Table 125 Value Lost to Fraud 2018-2023
Table 126 Card Expenditure by Location 2023
Table 127 Financial Cards in Circulation by Type: % Number of Cards 2018-2023
Table 128 Domestic versus Foreign Spend 2023
Table 129 Financial Cards by Category: Number of Cards in Circulation 2018-2023
Table 130 Financial Cards by Category: Number of Accounts 2018-2023
Table 131 Financial Cards Transactions by Category: Value 2018-2023
Table 132 Financial Cards by Category: Number of Transactions 2018-2023
Table 133 Consumer Payments by Category: Value 2018-2023
Table 134 Consumer Payments by Category: Number of Transactions 2018-2023
Table 135 M-Commerce by Category: Value 2018-2023
Table 136 M-Commerce by Category: % Value Growth 2018-2023
Table 137 Financial Cards: Number of Cards by Issuer 2018-2022
Table 138 Financial Cards: Number of Cards by Operator 2018-2022
Table 139 Financial Cards: Card Payment Transactions Value by Operator 2018-2022
Table 140 Financial Cards: Card Payment Transactions Value by Issuer 2018-2022
Table 141 Forecast Financial Cards by Category: Number of Cards in Circulation 2023-2028
Table 142 Forecast Financial Cards by Category: Number of Accounts 2023-2028
Table 143 Forecast Financial Cards Transactions by Category: Value 2023-2028
Table 144 Forecast Financial Cards by Category: Number of Transactions 2023-2028
Table 145 Forecast Consumer Payments by Category: Value 2023-2028
Table 146 Forecast Consumer Payments by Category: Number of Transactions 2023-2028
Table 147 Forecast M-Commerce by Category: Value 2023-2028
Table 148 Forecast M-Commerce by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Credit Card Transactions

  • Commercial Credit Card Transactions
    • Average Personal Credit Card Balance
    • Average Personal Credit Card Limit
    • Personal Credit Card Utilisation

Credit Card Transactions

Credit cards allow for purchases against a preapproved line of credit. The account holder has the choice of whether to pay off the entire balance each month or opt for monthly instalments with the balance serving as revolving credit. If the cardholder decides to revolve a balance, the consumer pays interest. Credit cards can include affinity cards, reward cards and types of co-branded cards. Co-branded retailer cards—issued by retailers acting as financial institutions and without usage restrictions—are included in this category. Cards issued by a retailer with usage limited to a specific store within a predefined retail group fall under the store cards definition. Debit cards with an overdraft function are not counted as cards with a credit function. Payments are tracked based on the country of residence / account issuance and include outbound spend while excluding inbound spend.

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