Credit Cards in Taiwan

November 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Credit Card Transactions industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Credit Card Transactions industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Credit Card Transactions in Taiwan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Credit Card Transactions in Taiwan?
  • What are the major trends key to understanding Credit Card Transactions in Taiwan?
  • How has COVID-19, recession and macroeconomic volatility impacted the market?
  • How long will the market take to recover? What are the opportunities now?
  • How will political context and shifting cultural values shape future growth?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Charge Cards in Taiwan - Category analysis

Charge Cards in Taiwan - Company Profile

KEY DATA FINDINGS

American Express sees growth in card issuance and enhanced acceptance
American Express enhances acceptance in metro transport
Taiwanese motivation for using charge cards, especially AMEX
American Express seizes high growth potential in Taiwan and Asia
Leveraging the travel growth trend
Differentiating American Express from premium credit cards
Table 1 Charge Cards: Number of Cards in Circulation 2018-2023
Table 2 Charge Cards Transactions 2018-2023
Table 3 Charge Cards in Circulation: % Growth 2018-2023
Table 4 Charge Cards Transactions: % Growth 2018-2023
Table 5 Commercial Charge Cards: Number of Cards in Circulation 2018-2023
Table 6 Commercial Charge Cards Transactions 2018-2023
Table 7 Commercial Charge Cards in Circulation: % Growth 2018-2023
Table 8 Commercial Charge Cards Transactions: % Growth 2018-2023
Table 9 Personal Charge Cards: Number of Cards in Circulation 2018-2023
Table 10 Personal Charge Cards Transactions 2018-2023
Table 11 Personal Charge Cards in Circulation: % Growth 2018-2023
Table 12 Personal Charge Cards Transactions: % Growth 2018-2023
Table 13 Charge Cards: Number of Cards by Issuer 2018-2022
Table 14 Charge Cards: Number of Cards by Operator 2018-2022
Table 15 Charge Cards Payment Transaction Value by Issuer 2018-2022
Table 16 Charge Cards Payment Transaction Value by Operator 2018-2022
Table 17 Commercial Charge Cards: Number of Cards by Issuer 2018-2022
Table 18 Commercial Charge Cards: Number of Cards by Operator 2018-2022
Table 19 Commercial Charge Cards Payment Transaction Value by Issuer 2018-2022
Table 20 Commercial Charge Cards Payment Transaction Value by Operator 2018-2022
Table 21 Personal Charge Cards: Number of Cards by Issuer 2018-2022
Table 22 Personal Charge Cards: Number of Cards by Operator 2018-2022
Table 23 Personal Charge Cards Transaction Value by Issuer 2018-2022
Table 24 Personal Charge Cards Transaction Value by Operator 2018-2022
Table 25 Forecast Charge Cards: Number of Cards in Circulation 2023-2028
Table 26 Forecast Charge Cards Transactions 2023-2028
Table 27 Forecast Charge Cards in Circulation: % Growth 2023-2028
Table 28 Forecast Charge Cards Transactions: % Growth 2023-2028
Table 29 Forecast Commercial Charge Cards: Number of Cards in Circulation 2023-2028
Table 30 Forecast Commercial Charge Cards Transactions 2023-2028
Table 31 Forecast Commercial Charge Cards in Circulation: % Growth 2023-2028
Table 32 Forecast Commercial Charge Cards Transactions: % Growth 2023-2028
Table 33 Forecast Personal Charge Cards: Number of Cards in Circulation 2023-2028
Table 34 Forecast Personal Charge Cards Transactions 2023-2028
Table 35 Forecast Personal Charge Cards in Circulation: % Growth 2023-2028
Table 36 Forecast Personal Charge Cards Transactions: % Growth 2023-2028

Credit Cards in Taiwan - Category analysis

Credit Cards in Taiwan - Company Profile

KEY DATA FINDINGS

Major reshuffle in Taiwan's credit card issuance ranking for 2023
Fubon's strategic acquisition of Costco co-branded partnership and the launch of new co-branded credit card
Performance and strategies of other credit card issuing banks
Leveraging commercial credit cards in evolving business payment flows
Intensifying competition and strategic moves by E Sun Bank
Capitalising on the rise of mobile payments
Table 37 Credit Cards: Number of Cards in Circulation 2018-2023
Table 38 Credit Cards Transactions 2018-2023
Table 39 Credit Cards in Circulation: % Growth 2018-2023
Table 40 Credit Cards Transactions: % Growth 2018-2023
Table 41 Commercial Credit Cards: Number of Cards in Circulation 2018-2023
Table 42 Commercial Credit Cards Transactions 2018-2023
Table 43 Commercial Credit Cards in Circulation: % Growth 2018-2023
Table 44 Commercial Credit Cards Transactions: % Growth 2018-2023
Table 45 Personal Credit Cards: Number of Cards in Circulation 2018-2023
Table 46 Personal Credit Cards Transactions 2018-2023
Table 47 Personal Credit Cards in Circulation: % Growth 2018-2023
Table 48 Personal Credit Cards Transactions: % Growth 2018-2023
Table 49 Credit Cards: Number of Cards by Issuer 2018-2022
Table 50 Credit Cards: Number of Cards by Operator 2018-2022
Table 51 Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 52 Credit Cards Payment Transaction Value by Operator 2018-2022
Table 53 Commercial Credit Cards: Number of Cards by Issuer 2018-2022
Table 54 Commercial Credit Cards: Number of Cards by Operator 2018-2022
Table 55 Commercial Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 56 Commercial Credit Cards Payment Transaction Value by Operator 2018-2022
Table 57 Personal Credit Cards: Number of Cards by Issuer 2018-2022
Table 58 Personal Credit Cards: Number of Cards by Operator 2018-2022
Table 59 Personal Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 60 Personal Credit Cards Payment Transaction Value by Operator 2018-2022
Table 61 Forecast Credit Cards: Number of Cards in Circulation 2023-2028
Table 62 Forecast Credit Cards Transactions 2023-2028
Table 63 Forecast Credit Cards in Circulation: % Growth 2023-2028
Table 64 Forecast Credit Cards Transactions: % Growth 2023-2028
Table 65 Forecast Commercial Credit Cards: Number of Cards in Circulation 2023-2028
Table 66 Forecast Commercial Credit Cards Transactions 2023-2028
Table 67 Forecast Commercial Credit Cards in Circulation: % Growth 2023-2028
Table 68 Forecast Commercial Credit Cards Transactions: % Growth 2023-2028
Table 69 Forecast Personal Credit Cards: Number of Cards in Circulation 2023-2028
Table 70 Forecast Personal Credit Cards Transactions 2023-2028
Table 71 Forecast Personal Credit Cards in Circulation: % Growth 2023-2028
Table 72 Forecast Personal Credit Cards Transactions: % Growth 2023-2028

Debit Cards in Taiwan - Category analysis

Debit Cards in Taiwan - Company Profile

KEY DATA FINDINGS

Shift in payment behaviour: Decline in debit card usage and rise of digital wallets
Growth catalysts: Pure digital banks and strategic partnerships with digital payments operators
Rise of prominent digital wallets: PX Pay and PX Pay Plus
LINE Pay as a major driver in debit transactions
More brands qualify for third party digital wallet licenses
Pure digital banks as growth drivers
Table 73 Debit Cards: Number of Cards in Circulation 2018-2023
Table 74 Debit Cards Transactions 2018-2023
Table 75 Debit Cards in Circulation: % Growth 2018-2023
Table 76 Debit Cards Transactions: % Growth 2018-2023
Table 77 Debit Cards: Number of Cards by Issuer 2018-2022
Table 78 Debit Cards: Number of Cards by Operator 2018-2022
Table 79 Debit Cards Payment Transaction Value by Issuer 2018-2022
Table 80 Debit Cards Payment Transaction Value by Operator 2018-2022
Table 81 Forecast Debit Cards: Number of Cards in Circulation 2023-2028
Table 82 Forecast Debit Cards Transactions 2023-2028
Table 83 Forecast Debit Cards in Circulation: % Growth 2023-2028
Table 84 Forecast Debit Cards Transactions: % Growth 2023-2028

Pre-Paid Cards in Taiwan - Category analysis

Pre-Paid Cards in Taiwan - Company Profile

KEY DATA FINDINGS

Pre-paid cards remain common
Mobile payments: The rise of contactless transactions
Direct debit transactions: P2P transactions and digital wallets
Monthly transportation schemes boost pre-paid card usage
iPass and LINE Pay: Evolving strategies in the digital payment landscape
iPass pivot strategies: Strengthening retail channels and payment ecosystem
Table 85 Pre-paid Cards: Number of Cards in Circulation 2018-2023
Table 86 Pre-paid Cards Transactions 2018-2023
Table 87 Pre-paid Cards in Circulation: % Growth 2018-2023
Table 88 Pre-paid Cards Transactions: % Growth 2018-2023
Table 89 Closed Loop Pre-paid Cards Transactions 2018-2023
Table 90 Closed Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 91 Open Loop Pre-paid Cards Transactions 2018-2023
Table 92 Open Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 93 Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 94 Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 95 Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 96 Pre-paid Cards Transaction Value by Operator 2018-2022
Table 97 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 98 Closed Loop Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 99 Closed Loop Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 100 Closed Loop Pre-paid Cards Transaction Value by Operator 2018-2022
Table 101 Open Loop Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 102 Open Loop Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 103 Open Loop Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 104 Open Loop Pre-paid Cards Transaction Value by Operator 2018-2022
Table 105 Forecast Pre-paid Cards: Number of Cards in Circulation 2023-2028
Table 106 Forecast Pre-paid Cards Transactions 2023-2028
Table 107 Forecast Pre-paid Cards in Circulation: % Growth 2023-2028
Table 108 Forecast Pre-paid Cards Transactions: % Growth 2023-2028
Table 109 Forecast Closed Loop Pre-paid Cards Transactions 2023-2028
Table 110 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2023-2028
Table 111 Forecast Open Loop Pre-paid Cards Transactions 2023-2028
Table 112 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2023-2028

Store Cards in Taiwan - Category analysis

Store Cards in Taiwan - Company Profile

Financial Cards and Payments in Taiwan - Industry Overview

Financial cards and payments in 2023: The big picture
2023 key trends
Continued embrace of mobile wallets by Taiwanese consumers
Competitive landscape: Shifting market shares in payment cards and digital wallet operators
What next for financial cards and payments?
Table 113 Number of POS Terminals: Units 2018-2023
Table 114 Number of ATMs: Units 2018-2023
Table 115 Value Lost to Fraud 2018-2023
Table 116 Card Expenditure by Location 2023
Table 117 Financial Cards in Circulation by Type: % Number of Cards 2018-2023
Table 118 Domestic versus Foreign Spend 2023
Table 119 Financial Cards by Category: Number of Cards in Circulation 2018-2023
Table 120 Financial Cards by Category: Number of Accounts 2018-2023
Table 121 Financial Cards Transactions by Category: Value 2018-2023
Table 122 Financial Cards by Category: Number of Transactions 2018-2023
Table 123 Consumer Payments by Category: Value 2018-2023
Table 124 Consumer Payments by Category: Number of Transactions 2018-2023
Table 125 M-Commerce by Category: Value 2018-2023
Table 126 M-Commerce by Category: % Value Growth 2018-2023
Table 127 Financial Cards: Number of Cards by Issuer 2018-2022
Table 128 Financial Cards: Number of Cards by Operator 2018-2022
Table 129 Financial Cards: Card Payment Transactions Value by Operator 2018-2022
Table 130 Financial Cards: Card Payment Transactions Value by Issuer 2018-2022
Table 131 Forecast Financial Cards by Category: Number of Cards in Circulation 2023-2028
Table 132 Forecast Financial Cards by Category: Number of Accounts 2023-2028
Table 133 Forecast Financial Cards Transactions by Category: Value 2023-2028
Table 134 Forecast Financial Cards by Category: Number of Transactions 2023-2028
Table 135 Forecast Consumer Payments by Category: Value 2023-2028
Table 136 Forecast Consumer Payments by Category: Number of Transactions 2023-2028
Table 137 Forecast M-Commerce by Category: Value 2023-2028
Table 138 Forecast M-Commerce by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Credit Card Transactions

  • Commercial Credit Card Transactions
    • Average Personal Credit Card Balance
    • Average Personal Credit Card Limit
    • Personal Credit Card Utilisation

Credit Card Transactions

Credit cards allow for purchases against a preapproved line of credit. The account holder has the choice of whether to pay off the entire balance each month or opt for monthly instalments with the balance serving as revolving credit. If the cardholder decides to revolve a balance, the consumer pays interest. Credit cards can include affinity cards, reward cards and types of co-branded cards. Co-branded retailer cards—issued by retailers acting as financial institutions and without usage restrictions—are included in this category. Cards issued by a retailer with usage limited to a specific store within a predefined retail group fall under the store cards definition. Debit cards with an overdraft function are not counted as cards with a credit function. Payments are tracked based on the country of residence / account issuance and include outbound spend while excluding inbound spend.

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This report originates from Passport, our Credit Card Transactions research and analysis database.

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