Credit Cards in Denmark

February 2025
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Overview:

Understand the latest market trends and future growth opportunities for the Credit Card Transactions industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Credit Card Transactions industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Credit Card Transactions in Denmark report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Credit Card Transactions in Denmark?
  • What are the major trends key to understanding Credit Card Transactions in Denmark?
  • How has COVID-19, recession and macroeconomic volatility impacted the market?
  • How long will the market take to recover? What are the opportunities now?
  • How will political context and shifting cultural values shape future growth?
  • Where is future growth expected to be most dynamic?

Credit Cards in Denmark - Category analysis

Credit Cards in Denmark - Company Profile

KEY DATA FINDINGS

Record growth for credit card usage in Denmark in 2024
Development patterns in credit cards differ significantly from those seen in debit cards
Major banks lead in issuers, Mastercard in operators
Credit cards expected to see further development in transactions and value
Big banks and Mastercard will continue leading, while Visa and American Express likely to see decline
Technological developments and intensified competition anticipated for forecast period
Table 1 Credit Cards: Number of Cards in Circulation 2019-2024
Table 2 Credit Cards Transactions 2019-2024
Table 3 Credit Cards in Circulation: % Growth 2019-2024
Table 4 Credit Cards Transactions: % Growth 2019-2024
Table 5 Commercial Credit Cards: Number of Cards in Circulation 2019-2024
Table 6 Commercial Credit Cards Transactions 2019-2024
Table 7 Commercial Credit Cards in Circulation: % Growth 2019-2024
Table 8 Commercial Credit Cards Transactions: % Growth 2019-2024
Table 9 Personal Credit Cards: Number of Cards in Circulation 2019-2024
Table 10 Personal Credit Cards Transactions 2019-2024
Table 11 Personal Credit Cards in Circulation: % Growth 2019-2024
Table 12 Personal Credit Cards Transactions: % Growth 2019-2024
Table 13 Credit Cards: Number of Cards by Issuer 2019-2023
Table 14 Credit Cards: Number of Cards by Operator 2019-2023
Table 15 Credit Cards Payment Transaction Value by Issuer 2019-2023
Table 16 Credit Cards Payment Transaction Value by Operator 2019-2023
Table 17 Commercial Credit Cards: Number of Cards by Issuer 2019-2023
Table 18 Commercial Credit Cards: Number of Cards by Operator 2019-2023
Table 19 Commercial Credit Cards Payment Transaction Value by Issuer 2019-2023
Table 20 Commercial Credit Cards Payment Transaction Value by Operator 2019-2023
Table 21 Personal Credit Cards: Number of Cards by Issuer 2019-2023
Table 22 Personal Credit Cards: Number of Cards by Operator 2019-2023
Table 23 Personal Credit Cards Payment Transaction Value by Issuer 2019-2023
Table 24 Personal Credit Cards Payment Transaction Value by Operator 2019-2023
Table 25 Forecast Credit Cards: Number of Cards in Circulation 2024-2029
Table 26 Forecast Credit Cards Transactions 2024-2029
Table 27 Forecast Credit Cards in Circulation: % Growth 2024-2029
Table 28 Forecast Credit Cards Transactions: % Growth 2024-2029
Table 29 Forecast Commercial Credit Cards: Number of Cards in Circulation 2024-2029
Table 30 Forecast Commercial Credit Cards Transactions 2024-2029
Table 31 Forecast Commercial Credit Cards in Circulation: % Growth 2024-2029
Table 32 Forecast Commercial Credit Cards Transactions: % Growth 2024-2029
Table 33 Forecast Personal Credit Cards: Number of Cards in Circulation 2024-2029
Table 34 Forecast Personal Credit Cards Transactions 2024-2029
Table 35 Forecast Personal Credit Cards in Circulation: % Growth 2024-2029
Table 36 Forecast Personal Credit Cards Transactions: % Growth 2024-2029

Debit Cards in Denmark - Category analysis

Debit Cards in Denmark - Company Profile

KEY DATA FINDINGS

2024 as a record-breaking year for personal debit cards in Denmark
Debit cards remain preferred choice for Danes
Local banks and Dankort maintain leadership over debit cards
Limited room for extraordinary growth in debit card adoption
Increasing reliance on mobile wallets
Banks to continue shaping the competitive landscape
Table 37 Debit Cards: Number of Cards in Circulation 2019-2024
Table 38 Debit Cards Transactions 2019-2024
Table 39 Debit Cards in Circulation: % Growth 2019-2024
Table 40 Debit Cards Transactions: % Growth 2019-2024
Table 41 Debit Cards: Number of Cards by Issuer 2019-2023
Table 42 Debit Cards: Number of Cards by Operator 2019-2023
Table 43 Debit Cards Payment Transaction Value by Issuer 2019-2023
Table 44 Debit Cards Payment Transaction Value by Operator 2019-2023
Table 45 Forecast Debit Cards: Number of Cards in Circulation 2024-2029
Table 46 Forecast Debit Cards Transactions 2024-2029
Table 47 Forecast Debit Cards in Circulation: % Growth 2024-2029
Table 48 Forecast Debit Cards Transactions: % Growth 2024-2029

Pre-Paid Cards in Denmark - Category analysis

Pre-Paid Cards in Denmark - Company Profile

KEY DATA FINDINGS

Pre-paid cards sees a strong 2024
Pre-paid card usage remains lower than mainstream payment cards
Closed loop cards dominate but open-loop cards rise faster
Pre-paid cards to remain popular but relatively niche
Slow transformation in the category reflected in unit price developments
Merchant issued gift cards will remain relevant despite category shifts
Table 49 Pre-paid Cards: Number of Cards in Circulation 2019-2024
Table 50 Pre-paid Cards Transactions 2019-2024
Table 51 Pre-paid Cards in Circulation: % Growth 2019-2024
Table 52 Pre-paid Cards Transactions: % Growth 2019-2024
Table 53 Closed Loop Pre-paid Cards Transactions 2019-2024
Table 54 Closed Loop Pre-paid Cards Transactions: % Growth 2019-2024
Table 55 Open Loop Pre-paid Cards Transactions 2019-2024
Table 56 Open Loop Pre-paid Cards Transactions: % Growth 2019-2024
Table 57 Pre-paid Cards: Number of Cards by Issuer 2019-2023
Table 58 Pre-paid Cards: Number of Cards by Operator 2019-2023
Table 59 Pre-paid Cards Transaction Value by Issuer 2019-2023
Table 60 Pre-paid Cards Transaction Value by Operator 2019-2023
Table 61 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2019-2023
Table 62 Closed Loop Pre-paid Cards: Number of Cards by Operator 2019-2023
Table 63 Closed Loop Pre-paid Cards Transaction Value by Issuer 2019-2023
Table 64 Closed Loop Pre-paid Cards Transaction Value by Operator 2019-2023
Table 65 Open Loop Pre-paid Cards: Number of Cards by Issuer 2019-2023
Table 66 Open Loop Pre-paid Cards: Number of Cards by Operator 2019-2023
Table 67 Open Loop Pre-paid Cards Transaction Value by Issuer 2019-2023
Table 68 Open Loop Pre-paid Cards Transaction Value by Operator 2019-2023
Table 69 Forecast Pre-paid Cards: Number of Cards in Circulation 2024-2029
Table 70 Forecast Pre-paid Cards Transactions 2024-2029
Table 71 Forecast Pre-paid Cards in Circulation: % Growth 2024-2029
Table 72 Forecast Pre-paid Cards Transactions: % Growth 2024-2029
Table 73 Forecast Closed Loop Pre-paid Cards Transactions 2024-2029
Table 74 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2024-2029
Table 75 Forecast Open Loop Pre-paid Cards Transactions 2024-2029
Table 76 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2024-2029

Store Cards in Denmark - Category analysis

Store Cards in Denmark - Company Profile

KEY DATA FINDINGS

Store cards continues to decline amid broader card growth
A digital-first society leaves little room for store cards
Store cards remain numerous but rarely used
Store cards faces further decline
Low usage frequency to persist
Fragmented market with key players maintaining positions
Table 77 Store Cards: Number of Cards in Circulation 2019-2024
Table 78 Store Cards Transactions 2019-2024
Table 79 Store Cards in Circulation: % Growth 2019-2024
Table 80 Store Cards Transactions: % Growth 2019-2024
Table 81 Store Cards: Number of Cards by Issuer 2019-2023
Table 82 Store Cards: Payment Transaction Value by Issuer 2019-2023
Table 83 Forecast Store Cards: Number of Cards in Circulation 2024-2029
Table 84 Forecast Store Cards Transactions 2024-2029
Table 85 Forecast Store Cards in Circulation: % Growth 2024-2029
Table 86 Forecast Store Cards Transactions: % Growth 2024-2029

Financial Cards and Payments in Denmark - Industry Overview

Financial cards and payments in 2024: The big picture
2024 key trends
Competitive landscape
What next for financial cards and payments?
Table 87 Number of POS Terminals: Units 2019-2024
Table 88 Number of ATMs: Units 2019-2024
Table 89 Value Lost to Fraud 2019-2024
Table 90 Card Expenditure by Location 2024
Table 91 Financial Cards in Circulation by Type: % Number of Cards 2019-2024
Table 92 Domestic versus Foreign Spend 2024
Table 93 Financial Cards by Category: Number of Cards in Circulation 2019-2024
Table 94 Financial Cards by Category: Number of Accounts 2019-2024
Table 95 Financial Cards Transactions by Category: Value 2019-2024
Table 96 Financial Cards by Category: Number of Transactions 2019-2024
Table 97 Consumer Payments by Category: Value 2019-2024
Table 98 Consumer Payments by Category: Number of Transactions 2019-2024
Table 99 M-Commerce by Category: Value 2019-2024
Table 100 M-Commerce by Category: % Value Growth 2019-2024
Table 101 Financial Cards: Number of Cards by Issuer 2019-2023
Table 102 Financial Cards: Number of Cards by Operator 2019-2023
Table 103 Financial Cards: Card Payment Transactions Value by Operator 2019-2023
Table 104 Financial Cards: Card Payment Transactions Value by Issuer 2019-2023
Table 105 Forecast Financial Cards by Category: Number of Cards in Circulation 2024-2029
Table 106 Forecast Financial Cards by Category: Number of Accounts 2024-2029
Table 107 Forecast Financial Cards Transactions by Category: Value 2024-2029
Table 108 Forecast Financial Cards by Category: Number of Transactions 2024-2029
Table 109 Forecast Consumer Payments by Category: Value 2024-2029
Table 110 Forecast Consumer Payments by Category: Number of Transactions 2024-2029
Table 111 Forecast M-Commerce by Category: Value 2024-2029
Table 112 Forecast M-Commerce by Category: % Value Growth 2024-2029

DISCLAIMER

Summary 1 Research Sources
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The following categories and subcategories are included:

Credit Card Transactions

  • Commercial Credit Card Transactions
    • Average Personal Credit Card Balance
    • Average Personal Credit Card Limit
    • Personal Credit Card Utilisation

Credit Card Transactions

Credit cards allow for purchases against a preapproved line of credit. The account holder has the choice of whether to pay off the entire balance each month or opt for monthly instalments with the balance serving as revolving credit. If the cardholder decides to revolve a balance, the consumer pays interest. Credit cards can include affinity cards, reward cards and types of co-branded cards. Co-branded retailer cards—issued by retailers acting as financial institutions and without usage restrictions—are included in this category. Cards issued by a retailer with usage limited to a specific store within a predefined retail group fall under the store cards definition. Debit cards with an overdraft function are not counted as cards with a credit function. Payments are tracked based on the country of residence / account issuance and include outbound spend while excluding inbound spend.

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This report originates from Passport, our Credit Card Transactions research and analysis database.

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