Dietary supplements is set to maintain solid retail current value growth in Brazil in 2024, with all categories expected to see sales increase. In recent years, intestinal health has gained increasing prominence in Brazil, with many Brazilians recognising the importance of maintaining a healthy digestive system for their overall wellbeing. Increased concerns about issues such as bloating, constipation, and other intestinal dysfunctions have therefore boosted sales of supplements aimed at intesti

In 2024, dietary supplements in India is set to witness continued double-digit retail current value growth, with probiotic supplements and protein supplements expected to see the strongest increases. Probiotic supplements, which are known for their digestive health benefits, have gained significant traction amongst Indian consumers. As awareness grows around gut health and immunity, probiotics have moved beyond just healthcare to become a wellness essential for many individuals. The surge in sal

Probiotic supplements continue to be one of the fastest-growing segments of Singapore’s dietary supplements market. Consumers are becoming increasingly aware of the strong connection between gut health and overall wellness, with probiotics being recognised for their positive effects on immunity, digestion, and even mental wellbeing. In response to this growing interest, probiotic supplements are available in various formats to suit consumer preferences, with chewables, such as those offered by B

Due to current health and wellness trends and consumers ongoing effort to support healthier lifestyles and diets, dietary supplements continued performing well in 2024. Furthermore, time constraints and lack of detailed knowledge about nutrition led some consumers to opt for dietary supplements, perceiving them to be a convenient way to achieve their health goals. Many of these products target specific needs, such as immune health, vision health, stronger joints and bones and memory improvement.

Retail value sales of dietary supplements in Germany continue to grow in 2024, driven mostly by beauty demands, a focus on mental health and eye health supplements. Interest in dietary supplements such as fish oils/omega fatty acids, ashwagandha, L-carnitine, magnesium, zinc, ginseng and marine collagen is gaining momentum and is helping to fuel retail volume sales, especially among younger consumers.

In 2024, Indonesia's dietary supplement market is anticipated to continue experiencing positive current value growth, fuelled largely by changing consumer behaviours stemming from the COVID-19 pandemic. Many Indonesians, particularly in urban areas, have developed a heightened awareness of the importance of maintaining good health and immunity, leading to the perception that health supplements are now a daily necessity.

The market for dietary supplements in Romania is set to experience a solid performance in 2024, despite ongoing challenges in the form of rising costs and economic uncertainty. Inflation has significantly impacted product prices, which are expected to increase by an average if of 6 to 8% over 2023. However, while economic pressures are curtailing consumer spending, there is a steady demand for supplements addressing health issues like immunity and stress reduction, albeit at a more tempered pace

Dietary supplements is following some of the same trends as seen in vitamins in Cameroon in 2024. However, this category has seen notable price hikes and, considering the cost of living and other inflationary pressures, this means consumers are turning away from expensive pharmacists and towards cheaper roadside vendors and community kiosks to purchase the products they seek. However, such vendors are not compliant with the necessary regulations, so there is no guarantee of the quality of the di

Interest in dietary supplements has continued to rise in North Macedonia in 2024, with all categories poised to record solid growth in volume terms for the entire year. As is the case with vitamins, buoyant demand is underpinned by the increasing willingness of consumers to take preventive actions aimed at reducing their risk of illness and improving general wellbeing. Population ageing is highly influential in this respect, as older adults are more susceptible to several ailments and their bodi

Dietary supplements continue to be the most popular consumer health product in Poland in terms of value sales. That being said, constant value growth is expected to be muted in 2024, as the product area reaches a degree of maturity. Also, now that concerns around the virus have abated, there is more muted demand for dietary supplements. Combination dietary supplements is expected to register the highest current value growth, as consumers seek multiple benefits from supplements.

In 2024, mineral supplements is recording strong retail volume and current value growth in Tunisia. The category benefits from growing awareness of the impact of mineral deficiencies. Mineral supplements already offer a dynamic range of products to consumers, with over 200 available in 2024 and new launches from domestic players. Recommendations from doctors to take iron, magnesium, manganese, and zinc is also supporting sales of mineral supplements in Tunisia. Pharmacists and doctors, being tru

Price growth continues to exert a strong influence on dietary supplements in Serbia. Current value sales have been underpinned by price growth in 2024, even though inflation has fallen in the country. Given the price sensitivity of consumers, this has led to lower consumption of dietary supplements in Serbia. Locals tend to focus on buying essential consumer health products. Since dietary supplements are considered a preventative solution, rather than a remedy, volume sales have declined. Serbia

The dietary supplement market in Switzerland is projected to continue its growth in current value terms throughout 2024. Consumers purchasing these products are typically well-educated, affluent, and often lead fast-paced lifestyles, resulting in nutritional imbalances, inadequate rest, and limited exercise. For many, dietary supplements are seen as a practical solution to fill these gaps and enhance overall nutrition. Probiotic supplements are witnessing significant growth, fuelled by increasin

Dietary supplements enjoyed solid current value growth in 2024 as the health and wellness trend gained traction in Sweden. The focus on preventative health measures, rather than treating symptoms as they occur, has underpinned sales. Although the rate of inflation was much lower in 2024 than in the previous years, current value growth was still partly driven by price increases. Swedes are accustomed to researching their own health-related issues and finding out what they might need to do to trea

Dietary supplements has been one of the most dynamic categories in consumer health in current value terms in 2024 with sales benefiting from frequent key new launches throughout the year. In 2024 the category has benefited both from strong consumer demand but also rising unit prices triggered by high inflation and rising production and logistics costs. Although Russia's invasion of Ukraine led to a significant decline in sales in 2022 as millions of civilians fled the country, sales of dietary s

Demand for dietary supplements in Taiwan is set to continue to increase further in 2024. As with vitamins, demand has been buoyed by the growing adoption of more holistic and preventive attitudes to health, which are encouraging people to regularly consume these products to enhance general wellbeing, guard against specific diseases and obtain relief from chronic and recurring ailments. While varieties with immune support claims remain popular, the ageing population trend has strengthened interes

Like vitamins, dietary supplements continue to benefit from the health and wellness trend and maintain robust demand in 2024, especially amongst younger consumers. Rising prices as a result of inflation is ensuring solid value growth in the year. Dietary supplements are commonly taken to address health issues, and are increasingly consumed as a preventive measure, supported by extensive television and social media advertising.

Demand for dietary supplements in South Africa continues to rise in 2024, despite the ongoing impact of inflation (which is slowly easing) on consumers’ overall ability or willingness to invest in discretionary items. Many lower-income households struggling financially do not consider dietary supplements as essential purchases when they are trying to pay for groceries, fuel and rent.

In Uzbekistan, there is relatively high public awareness regarding dietary supplements, aiding the products to experience favourable growth in 2024. Local consumers are particularly loyal to this category, especially in the country's regional areas. Approximately 6% of all pharmacy sales are attributed to dietary supplements, with non-herbal/traditional dietary supplements being the best-performing area in 2024. This segment is expanding rapidly, fuelled by both imported and local manufacturers.

While value sales continue to be relatively low for dietary supplement in Pakistan in 2024, particularly compared with vitamins, it is expected to register very healthy current value growth. The rising awareness of the benefits of proper nutrition and targeted supplementation is driving demand, as consumers look to maintain their wellbeing through dietary enhancements.

Following the outbreak of COVID-19, consumers are increasingly interested in health, wellness and preventative health care. As a result, many consumers are becoming more active, while having changed their eating habits, moving away from ultra-processed food to nutritional and fresh options. However, this may hinder the need to use vitamins or dietary supplements as part of a regular diet. However, many consumers consider dietary supplements an economical and convenient way to adopt a preventive

Consumer spending on dietary supplements in Kenya is growing well, with a notable focus on immune-boosting products since the COVID-19 pandemic. There is a growing awareness of the significance of a balanced diet and the role that dietary supplements can play in addressing deficiencies. Lifestyle changes, longer work hours and a lack of time for nutritious meal preparation are prompting more people to consider vitamin and dietary supplements. Consumers are also prioritising preventive health sol

Dietary supplements is expected to see current value growth in Israel in 2024. The category has continued to see good value growth due to the general high demand for health and wellness products in Israel. Consumers are keen to buy products that can help to boost their wellness and this has led to the offer of a wide range of dietary supplements to choose from. In addition, medical studies vaunting the merits of various different combinations of dietary supplements that could stave of flu-like v

Dietary supplements in Latvia benefits form a strong focus on preventive health. Since the pandemic, consumers have become more health-conscious than ever, realising the importance of maintaining their wellbeing. Products that support immune health, like Vitamin D and Zinc, as well as supplements for bone strength and overall wellness, such as Calcium and Multivitamins, have been extremely popular. Latvians are increasingly investing in their long-term health which suggests that dietary suppleme