Dishwashers is expected to be the best performing category within major appliances in Chile over the forecast period. Its lifecycle stage and still low household penetration mean that this category offers strong growth potential, especially considering the promotion of cheaper SKUs by many brands, leading to a decline in the average unit price (at constant 2023 prices) and lower value growth compared to volume growth.
Chile’s EPR Law (Extended Producer Responsibility), that addresses electronic residuals and makes manufacturers responsible for the disposal or recycling of the materials they import or produce, for both appliances and packaging, could place even greater pressure on costs. It has the potential to further squeeze the margins of retailers and players, or force them to increase the price to the end customer.
The pandemic saw many leading brands known to most Chileans enjoy higher sales, as consumers were unable to visit physical stores and inspect different models (helping to drive up sales through retail e-commerce), and thereby rejected unknown names. Nevertheless, the forecast period will provide an opportunity for new entrants as consumers are now able to visit stores and make comparisons in person in addition to requesting advice from sales assistants.
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Understand the latest market trends and future growth opportunities for the Dishwashers industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Dishwashers
A dishwasher is a device for cleaning crockery and cutlery. Freestanding models are commonly available in full-size, slimline and compact variants. Built-in machines can be fully integrated (completely hidden by a door front and have their controls at the top of the dishwasher door on the inside), semi-integrated which are covered by a matching kitchen door up to the height drawer, which are usually built in at chest height to make loading easier.
See All of Our DefinitionsThis report originates from Passport, our Dishwashers research and analysis database.
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