Over the forecast period, retail volume sales of dishwashers are projected to see a healthy CAGR, albeit slower than over the review period. Market saturation, with strong and increasing household penetration of dishwashers, is likely to temper the growth potential in the category.
While appliances and electronics specialists continued to dominate retail volume sales of dishwashers in 2024, e-commerce remained a key and growing channel for dishwashers at the end of the review period. Over the forecast period, e-commerce is well placed to continue to grow share, fuelled by a widening range of brands and models available online and attractive price promotions.
The competition between local and international players is set to intensify over the forecast period, driven by pricing policies and products featuring advanced technology. Turkish consumers are expected to remain price-sensitive and increasingly price-savvy.
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Understand the latest market trends and future growth opportunities for the Dishwashers industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Dishwashers
A dishwasher is a device for cleaning crockery and cutlery. Freestanding models are commonly available in full-size, slimline and compact variants. Built-in machines can be fully integrated (completely hidden by a door front and have their controls at the top of the dishwasher door on the inside), semi-integrated which are covered by a matching kitchen door up to the height drawer, which are usually built in at chest height to make loading easier.
See all of our definitionsThis report originates from Passport, our Dishwashers research and analysis database.
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