Consumer purchasing power in Morocco is unlikely to get better until at least 2026. Dishwasher volume sales will be damaged by the increasing strain on disposable income as both consumers and retailers struggle to offset the rising cost of electricity and transportation.
Volume growth is expected to pick up from 2027 onwards as middle to upper income consumers adapt to the higher cost of living and are willing to invest in new dishwasher appliances. Lower credit rates that were introduced in 2024 may also help to stimulate volume growth depending on consumer confidence.
Morocco’s housing market is expected to pick up mid-way through the forecast period. With consumers moving or buying new homes there is scope for new dishwasher purchases which will support volume growth over the latter part of the forecast period.
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Understand the latest market trends and future growth opportunities for the Dishwashers industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashers industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dishwashers
A dishwasher is a device for cleaning crockery and cutlery. Freestanding models are commonly available in full-size, slimline and compact variants. Built-in machines can be fully integrated (completely hidden by a door front and have their controls at the top of the dishwasher door on the inside), semi-integrated which are covered by a matching kitchen door up to the height drawer, which are usually built in at chest height to make loading easier.
See all of our definitionsThis report originates from Passport, our Dishwashers research and analysis database.
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