Households

In 2023, Ethiopia's dominant household type was couples with children, with a high prevalence of traditional family lifestyles. Despite a decrease in the birth rate, Ethiopia's birth rate remained above the global average due to factors such as…

In 2023, single person households were the most common in Denmark, influenced by societal shifts towards education and career development, and an ageing population. By 2028, this trend is expected to continue, with single person households forecast…

In 2023, the majority of Tanzanian households were couples with children, although a decreasing birth rate was observed, driven by urbanisation, and improved education and healthcare. Over the period to 2028, the number of households is predicted to…

Canada has an ageing population and a modest birth rate. Its population in 2023 continued to be mainly city-based, and bolstered by immigration, adding to increasing racial-ethnic diversity. Canada’s homes have excellent broadband access and there…

In 2023, extended households were the most common type in Ghana, driven by economic factors. However, by 2028, their share is projected to decrease slightly, while single person households are expected to grow fastest, due to changing societal norms.…

In 2023, single-person households were the most common type in Finland, influenced by societal shifts and an ageing population. Furthermore, urbanisation was higher than the regional average, with a trend towards city living due to economic and…

In Côte d’Ivoire, extended households were the most common type in 2023, but the share of such households is projected to decrease slightly by 2028, while single person households are expected to grow rapidly. Urbanisation is increasing, particularly…

The French population remains diverse owing to continued influx of immigrants, while businesses are becoming increasingly to cater to varying needs of different consumers. Ageing population and changing household dynamics are reshaping spending…

Brazil’s population is projected to maintain a solid growth rate despite slightly contracting birth rates, largely thanks to rising life expectancy. While childless families will become more popular among Brazilians, households with children will…

Longer life expectancy, falling birth rates and the growing influence of younger generations are transforming Vietnam’s consumer landscape. Millennials and Gen Z are gaining influence, while single-person households are seeing rapid growth.…

In 2023, single person households were the most common in Belgium, driven by younger generations prioritising education and career, and the ageing population. By 2028, this trend is expected to continue, with the total number of households increasing…

In 2023, single person households were the most common type in the Czech Republic, driven by younger generations prioritising career development, and an ageing population. The trend of decreasing household sizes and increasing numbers of single…

In 2023, single person households dominated in Bulgaria, driven by younger generations prioritising education and career development, and an ageing population. By 2028, this trend is expected to continue, with urbanisation playing a significant role,…

In 2023, single-person households were the most common in Austria, driven by younger generations prioritising career developing and an ageing population. Urbanisation is transforming Austria's demographic landscape, leading to smaller households and…

In 2023, Argentina's dominant household type was couples with children, reflecting traditional family lifestyles. However, a shift towards smaller families and single-child households was observed, influenced by urbanisation and improved access to…

In 2023, traditional family households drove the domination of the couples with children household type in Angola, despite a falling birth rate. By 2028, these households are expected to decrease slightly, with single person households rising the…

In 2023, the majority of Algerian households were couples with children, but a shift towards smaller families was becoming evident. By 2028, the total number of households is expected to grow by 11%, with single person households being the…

Mexico's population is set to grow steadily through to 2040, maintaining a youthful demographic led by Gen Alpha and Gen Z, yet emigration is expected to offset some of the growth. Gen Z is set to have the highest average incomes, with millennials…

To gain a competitive edge and accelerate growth, companies must focus on understanding their target consumers. This report provides insights into seven consumer types, helping businesses refine their strategies to align with prevailing consumer…

In 2023, in Malaysia the majority of households were couples with children, but a trend towards smaller families and single-child households was evident. By 2028, this trend is expected to continue, with single person households rising the fastest.…