HW Staple Foods

Sales of health and wellness staple foods continue to be bolstered by consumers’ desire to maintain their health through eating the “right” foods, a trend which accelerated during the pandemic, and has endured. Food manufacturers are leveraging this…

Consumer concerns over excess weight are rising, partly due to consumers becoming more focused on maintaining good health in the wake of the COVID-19 pandemic, with this benefiting sales of health and wellness staple foods in New Zealand. There is…

In 2023, sales of health and wellness staple foods continued to benefit from the increasing focus on the importance of following a healthy diet. This had a noticeable positive impact on the demand for natural processed meat, seafood and alternatives…

One of the most notable features of the development of the health and wellness trend in recent years has been the way in which it has increasingly aligned with ethical considerations around social and environmental sustainability and concerns about…

Local consumers have been paying greater attention to their diet since the pandemic and have been exploring different dietary plans. In Hong Kong, flexitarian and plant-based diets have attracted the most attention. A flexitarian diet promotes…

High inflation fuelled by the global recovery from COVID-19 and the fallout of Russia’s invasion of Ukraine continued to pose challenges for health and wellness staple foods in Chile in 2023. Given that such products traditionally tend to be more…

Historically, the United Arab Emirates was a market with relatively high obesity levels, compared to the rest of the world. Although obesity levels are now declining, driven by government efforts and consumers’ awareness of healthy eating, it is…

The health and wellness trend has been growing within staple foods in South Korea, with consumers increasingly wanting to prevent any medical issues by eating healthily. Many health and wellness attributes have seen an increase in popularity as a…

In 2023, consumers in Mexico were increasingly looking at ways to improve their overall health and wellbeing. This included reducing ingredients deemed harmful at large quantities, such as salt, sugar, and fat. This behaviour was encouraged by the…

Post-pandemic, increasingly health-conscious consumers are searching for healthier staple foods in Germany, including breakfast options, thereby driving up demand for no, low or no added sugar variants, all of which recorded double-digit value growth…

With a greater focus on health and nutrition in India, an increasing number of consumers are looking for nutritional value in the foods they consume. This is leading to demand for staple foods that offer something extra, such as fortification, or the…

According to Euromonitor International’s Voice of the Consumer: Lifestyles survey, fielded January to February each year, 21% of respondents in Japan looked for healthy ingredients in foods and beverages in 2022, and this increased to 27% in 2023.…

In 2023 in Taiwan more consumers turned to high protein staple foods, prompted in large part by accelerating fitness trends. A growing number of Taiwanese began to visit gyms and exercise regularly during the review period. Apart from working out,…

Health and wellness staple foods saw strong growth in 2023 in current value terms despite prevailing economic uncertainty, high inflation and rising living costs. Nonetheless, increased price sensitivity did see some consumers opting for cheaper…

In 2023, consumers were increasingly searching for staple foods that supported rising health goals, with vitamins, minerals, protein and probiotics becoming increasingly sought after. In addition to boosting positive nutrients, many were looking to…

One of the challenges that people faced during the pandemic was that they had fewer opportunities to do physical activities as they were confined to their homes for extended periods. Accordingly, many people gained weight, with the share of the…

Dietary and free from staple foods such as vegan, vegetarian, and plant-based all continued to increase in popularity in the US in 2023, as more consumers are becoming interested in their health, but also concerned about the environment and animal…

The trend towards plant-based diets is rapidly gaining momentum in Thailand, supported by the ongoing alignment of consumers’ health and wellness concerns with ethical considerations around environmental sustainability and animal welfare. The spread…

The health and wellness trend continued to grow in Sweden in 2023, shaping consumers' purchasing habits of staple foods. In addition to seeking low sugar, fat, and salt, many consumers are reaching for free-from options and looking to eliminate…

In 2023, consumers in Poland sought ways to increase the nutritional benefits of their staple foods, reaching for functional items and goods fortified with fibre, protein, omega-3 and vitamins and minerals. In addition to consuming products that are…