HW Snacks

Many consumers in China are aware of the link between a poor diet and health problems, with overconsumption of sugar recognised as one area which can easily be addressed. No sugar, which is a type of better for you claim, therefore remained the…

Two of the most dynamic claim within health and wellness snacks in New Zealand in 2023 was no sugar, with this seeing a striking 43% current value growth to reach NZD89 million. No sugar snacks primarily benefited from a strong performance for no…

The return to snacking as a common dietary habit among the Norwegian population during the post-pandemic era supported positive growth across many categories of health and wellness snacks during 2023. With the pandemic over, more local people…

The increasingly fast pace of modern lifestyles and the fragmentation of traditional family structures is serving to erode consumers’ capacity to keep to regular mealtimes. This is leading to a rise in snacking and on-the-go consumption. At the same…

The health and wellness trend came to the fore following the outbreak of COVID-19 and although the World Health Organisation declared the health crisis to be over in early 2023 there remained a heightened demand for snacks with health and wellness…

While easing somewhat from 2022, inflationary pressures linked to the global recovery from COVID-19 and Russia’s invasion of Ukraine continued to create difficult trading conditions for health and wellness snacks in Chile in 2023. Given that such…

According to Euromonitor International’s Voice of the Consumer Survey, fielded January-February 2024, 13% of respondents claimed, “I am vegetarian”, and around 17% claimed, “I do not typically eat meat or fish, but will occasionally”, or in other…

In 2023, health and wellness snacks continued to benefit from an increased consumer focus on products which might help to maintain good general health and prevent health problems and illnesses. Organic products are often seen by consumers as being…

While consumer interest in health and wellness in Mexico was rising before the onset of the COVID-19 pandemic, the outbreak of the virus bolstered the trend's speed, being a motivation factor that led more consumers to analyse their dietary intake.…

Concerns about calorie and carbohydrate intake continued to rise in Germany in 2023, supported by a greater interest in health and wellness since the pandemic and greater access to information, especially on the internet. This helped to support a…

Although the pandemic is over, it has had a lasting impact on consumers’ perceptions of food, with the health and wellness trend continuing to rise within snacks in India, and many health and wellness claims seeing increases in consumption as a…

The volume growth of snacks in Japan has been hampered by the fact that the population is facing a declining trend. Moreover, companies have been having difficulty controlling product costs and maintaining their profits, as raw materials, energy, and…

Health and wellness trends were already underway prior to the pandemic in Taiwan, but the coronavirus crises served to accelerate them. Local consumers faced the fear of contracting the virus and the challenges posed by the sedentary lifestyles and…

Sales of health and wellness snacks continued to be undermined by the economic challenges facing Singapore in 2023 with high inflation and a rise in the cost of living making many consumers more price sensitive. Additionally, there was an increased…

With interest in wellness and health bolstered by the outbreak of COVID-19 in 2023, consumers were increasingly looking to improve their diets, reaching for food and drink with fortified and functional benefits. Additionally, many consumers aim to…

Consumers in Turkey became increasingly price-sensitive in 2023 due to factors such as the steep inflation rate, the earthquake in February 2023 and the drop in tourist arrivals since Russia's invasion of Ukraine, with these being key source markets.…

In recent years, consumers have been examining their diet more closely due to specific health concerns, and have started becoming more selective about the ingredients and nutrients included in their foods. This has benefited alternatives to…

As food manufacturers respond to the shift towards healthier eating habits in Thailand, they are not only introducing new options with no or low sugar claims, but they are also strategically investing in marketing campaigns that align with evolving…

Following the outbreak of COVID-19 in Sweden, there has been a growing focus on healthier food options as consumers take a closer look at the nutritional value of their choices, aiming to improve and support their long-term health. As such, snacks…

Following the COVID-19 pandemic, consumers in Poland have been increasingly focused on improving their overall health and wellness, supporting everyday living and working towards preventing long-term illnesses. This has led many to migrate towards…