Understand the latest market trends and future growth opportuniti...
Understand the latest market trends and future growth opportunities for the Health and Wellness industry. Key trends are clearly and succinctly summarised alongside current research data across a range of core packaged food and beverages categories.
Health and wellness is a growing trend within dairy products and alternatives, due to consumers’ concerns about their health, and their desire to eat healthier foods in order to prevent any medical issues. Habits adopted during the pandemic have…
Plant-based claims are increasingly important in health and wellness dairy products and alternatives in New Zealand. There is a strong tradition for cow’s milk dairy products in New Zealand, with dairy farming important to the country’s economy and…
Most categories across health and wellness dairy products and alternatives in Norway underperformed over the course of 2023 and this can be attributed mainly to the resumption of cross-border shopping among the local population as the country’s…
Many consumers are looking to reduce their consumption of meat and dairy products. This trend underlines the broader way in which health and wellness concerns are increasingly aligning with ethical considerations around social and environmental…
The World Health Organisation (WHO) declared the COVID-19 health crisis to be over in early 2023. Despite this, the pandemic left a lasting impact on the purchasing behaviour of consumers in Hong Kong, many of whom remained focused on products that…
Lactose free remained the leading health and wellness claim in dairy products and alternatives in Chile in value terms in 2023, and by a considerable distance. Multiple categories continued to witness solid demand for products with this positioning,…
An increasing number of consumers are becoming more concerned about their health, and keen to prevent medical problems by eating “better”. The United Arab Emirates heavily relies on imported packaged food products. This means that consumers have…
While fat has long been a common ingredient limited by producers in dairy products and alternatives in South Korea (e.g., semi-skimmed and fat-free milk), protein is emerging as a new mainstay added ingredient. Recognised for its essential role in…
Consumers in Mexico increasingly seek nutritional benefits from their food and beverage products, with added benefits including high fibre, protein, probiotics, vitamins and minerals gaining ground. This was further boosted by the outbreak of…
Protein-enriched products have become increasingly popular in Germany due to the growing interest in healthy eating and fitness. These products provide a convenient and appetising way for people to consume greater protein content, which is considered…
The health and wellness trend was already rising within dairy products and alternatives before 2020, but was given a boost by the pandemic, and has only continued to rise. Consumers increasingly want to prevent any medical problems by eating the…
Health and wellness is a growing trend within dairy products and alternatives, due to consumers’ concern about their health, and their desire to eat healthier foods in order to prevent medical problems. This trend was bolstered by the COVID-19…
The increasingly sophisticated character of consumer demand for dairy products continued to be driven by the effects of the COVID-19 pandemic throughout 2023, despite the fact that related restrictions were lifted in October of that year. Before…
Singapore’s Ministry of Health implemented a Nutri-Grade labelling system on 30 December 2022. The regulation affects all packaged beverages and beverages from automated dispensers sold in Singapore. Under the scheme, Nutri-Grade beverages with a…
As health and wellness products continue to be growing in demand in Saudi Arabia, consumers are looking for dairy products with reduced salt, sugar and fat, in addition to products fortified with benefits. Fortified/functional foods allow consumers…
The health and wellness trend is shaping new product developments in dairy products and alternatives in Turkey, with a noticeable rise in fortified/functional products, especially in drinking milk products and cheese, as well as baby food. For…
Within dairy products and alternatives, organic remained a dynamic health and wellness claim in the US in 2023, rising from an already notable base, with sales reaching USD3.8 billion. This is no surprise, as consumers are seeking simplification and…
The combination of the prominent health and wellness trend and hectic modern lifestyles is encouraging consumers to look for food and drink products that can provide a convenient source of key nutrients and functional benefits. In this context,…
Dairy products and alternatives saw health and wellness claims drive sales in 2023, while products launched on the landscape included lower or no added sugar content, higher protein and calcium, while free-from lactose and gluten continued to expand.…
In 2023, health and wellness dairy products and alternatives benefited from a rising focus on foods that maximise health benefits and reduce the risk of longer-term health conditions. Consequently, consumers in 2023 increasingly looked to avoid high…