Wine in Mexico witnessed steady volume growth over 2024, although the pace slowed compared to the previous year. The uncertainty surrounding the presidential elections made consumers cautious with their spending, leading to cutbacks on non-essential goods like wine. Inflation also played a significant role, as rising prices for everyday goods left consumers with less disposable income for alcoholic drinks. Many consumers opted for beer over wine or cocktails due to its affordability, with premiu

In 2024, alcoholic drinks in Mexico navigated a complex landscape shaped by macroeconomic headwinds and geopolitical uncertainty, particularly regarding the US presidential elections. Slowing economic growth, persistent inflation, and the prolonged cost-of-living crisis prompted many consumers to cut back on discretionary spending. Despite these pressures, alcoholic drinks demonstrated resilience, buoyed by the affordability and widespread availability of products, such as beer and RTDs. Demogra

The decline in the consumption of spirits in Mexico reflects a complex and evolving market landscape. Spirits faces a challenging environment, due to an intense competitive landscape and consumers gravitating towards lower-cost alternatives. One contributing factor is the high cost of international spirits, which has made them less accessible to a broader segment of the population. Political and economic uncertainty has also made consumers more cautious with their spending, leading many to opt f

Beer consumption in Mexico rose steadily in 2024 as the growing popularity of premium brands enhanced the perception of this beverage. Beer is no longer perceived as a low-cost beverage in Mexico and is increasingly positioned as a good alternative to wine or cocktails. Consumption occasions have also increased as beer gains popularity with more women. The latter has been driven by the growing availability of light beers, such as Michelob, Amstel Ultra, Heineken Silver, and Corona Light, that of

In 2024, cider sales in Mexico continued to witness decline as part of a long-term downward trend. Although cider/perry is considered more affordable than wine and spirits, and has an attractive flavour profile, consumers continue to associate cider with celebratory drinking occasions, specifically Christmas and New Year’s Eve. This limited consumption window, combined with low promotional activity, and restricted availability in both retail and foodservice channels, continues to constrain the c

In 2024, RTDs in Mexico was the fastest-growing category within alcoholic drinks driven by availability, affordability, and convenience. This surge is particularly appealing to younger consumers, including millennials and Gen Z, who are drawn to the ease and portability of single-serve options. Recently, cider/perry witnessed notable product launches, such as the Bacardí & Coca-Cola RTD cocktail, a pre-mixed beverage that combines two iconic brands to offer a convenient version of the classic Cu

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

Spectacles registered a slowdown in 2025 compared to the previous year of the review period, primarily due to the economic climate in Mexico. Although inflation has stabilised somewhat, local consumers remain price-conscious, which has particularly affected sales of frames. To save costs, many have opted to replace only the lenses while retaining their frames. This trend is reflected in spectacle lenses, which, despite experiencing a slowdown, continues to maintain robust growth. Consequently, v

The Mexican economy has experienced a recent slowdown, with growth of around 2.5% to 3%. This reflected factors such as persistent inflation, global economic uncertainty, and international trade policies, particularly those from the United States towards the end of the year. Additionally, Mexico held presidential elections, which contributed to political uncertainty during the first half of the year. Inflation reached a level of around 6.5%, and it remained a key factor limiting consumers' purch

Although the category has not yet achieved substantial penetration among Mexican consumers, contact lenses continues to demonstrate sustained growth driven by innovations and increasing consumer awareness. The leading players have expanded their offerings with products tailored to increasingly specific ocular conditions. For example, J&J has launched a new multifocal product designed to correct presbyopia. This provides correction not only for spherical and toric prescriptions but also for multi

Significantly more modest current value growth was observed in sunglasses compared to spectacle frames in 2025. This is because, in Mexico, sunglasses are generally considered an impulse purchase rather than a necessity related to eye health. Additionally, high rates of inflation, particularly in food, have reduced household spending power, and therefore a willingness to purchase these products, as well as a preference for more affordable options. Furthermore, the availability of highly affordab

Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviours. It quantifies consumer behaviours, preferences, and motivations, aligning them with broader trends.

Total hot drinks packaging retail volumes saw a notable increase in Mexico in 2024. Growth for coffee, tea, and other hot drinks packaging was driven by the growth of Mexico’s food and beverage industry, combined with rising on-the-go consumption and expanding tourism. Sustainability efforts and innovation have been seen in packaging formats. Brands have introduced refill and reuse models, such as resealable refill pouches for instant coffee, offering both environmental benefits and cost savings

In 2024, total soft drinks packaging retail volumes in Mexico saw a solid increase, driven by key trends in beverages. The increasing consumption of ultra-processed beverages, such as sugar-sweetened soft drinks, continued to propel the demand for packaged options. Packaging formats like PET bottles and metal beverage cans, designed for convenience and mobility, are gaining popularity as urban lifestyles push on-the-go consumption. Additionally, the rise of online supermarkets and delivery platf

Pet care in Mexico is set to see solid although slowing retail current value growth in 2025, with all categories anticipated to see sales rise. However, despite continued value growth, pet food is set to see only insignificant growth in retail volume terms in 2025, despite the stronger rise in the pet population, largely due to the growing trend amongst pet owners of opting for smaller pets, which directly influences the amount of food they consume. Several factors are driving this shift, with t

Cat food in Mexico is set to maintain dynamic double-digit retail current value growth in 2025. This trend is being fuelled by the increasing number of cats and cat-owning households in Mexico. In this year, Mexico continues to witness a shift in household dynamics, with a growing number of families choosing pets over children, as younger generations increasingly opt for the DINK (Double Income No Kids) lifestyle. As urbanisation also continues to rise, many people are opting for smaller living

Other pet food looks set to see a slow increase in retail current value terms in Mexico in 2025. Nevertheless, retail volume sales are expected to maintain the slight declining trend seen since 2020, driven by bird food. The demand for other pet food in Mexico has been experiencing a gradual decline as consumers are becoming more conscious of the quality of life they offer their pets. A significant reason behind the decline in demand for pet food for less traditional pets, such as birds and rept

Pet products in Mexico is set to see a solid retail current value increase in 2025, due to a convergence of social, economic, and lifestyle factors that are transforming pet ownership habits and consumer expectations. First, the number of pet-owning households in Mexico has continued to rise, especially in urban areas, where changing family dynamics are reshaping the traditional concept of the household. Millennials and Gen Z are increasingly opting for pets over children, either postponing pare

Retail current value sales of dog food look set to continue to increase in Mexico in 2025. The expected growth in sales can be attributed to several key factors. First, there is expected to be a significant increase in the dog population, due to the rising number of households owning dogs, particularly small breeds. In addition, humanisation is a growing trend. As dogs are increasingly seen as family members, owners are prioritising their wellbeing, including providing them with a balanced diet

Home furnishings saw slight current value growth in Mexico in 2024. The category experienced a deceleration of growth during the year, shaped by cautious consumer spending, rising operating costs, and intensifying competition. Inflation and economic uncertainty led many households to scale back on discretionary purchases, dampening demand for non-essential items like home furnishings. At the same time, retailers faced higher costs due to global supply chain disruptions and increased material pri

Home improvement saw modest current value growth in Mexico in 2024. Demand has been supported by rising disposable incomes, urban development, and an increasing desire for personalised living spaces. Bathroom and sanitaryware upgrades have become popular, with brands such as Kohler, Roca, and Jaquar introducing smart features and water-efficient fixtures to cater to consumers seeking both style and sustainability. In floor covering, companies such as Tarkett and local players like PISOS VINILICO

Gardening saw continued current value growth in Mexico in 2024. The growing interest in home gardening, which began during the pandemic, continued modestly during the final year of the review period as people increasingly turned to the activity for joy and relaxation. Urban gardening trends, including rooftop and balcony gardens, gained traction, supported by a growing desire for self-sufficiency and the appeal of growing one's own food. Technological advances in gardening tools and equipment ha

Homewares saw current value growth in Mexico in 2024. Economic recovery and rising disposable incomes allowed consumers to spend more on home improvements. Urbanisation and an expanding real estate sector also played a role, as more people sought to furnish newly constructed or renovated homes. The growth of e-commerce provided consumers with easier access to a wide range of homeware products, further boosting demand. Additionally, consumer preferences shifting towards modern, functional, and sp

Home and garden saw modest current value growth in Mexico in 2024. Key drivers included significant retail investments from major players such as Home Depot and Walmart de México, which expanded operations and improved digital platforms. The booming real estate market, particularly in urban areas such as Mexico City and Monterrey, increased demand for home and garden products. Additionally, the growing consumer preference for sustainable and eco-friendly products, supported by government incenti