Editor's Choice
[Opportunity Minded] Do You Need to Rethink Consumer Segmentation?
30 Apr 25Improve your approach to consumer segmentation with actionable insights from this episode of Opportunity Minded.
Euromonitor International
Unlocking Three Types of Consumers to Drive Brand Engagement
2 Oct 24Segmenting your consumers is crucial for effectively targeting the right audience. Join our experts to learn how to connect with your customers more deeply or expand your audience. In this discussion, you’ll hear about three consumer types—Wellness Enthusiasts, Brand Champions and Connected Shoppers—and the factors influencing their purchasing decisions, so you can cater to their preferences.
Euromonitor International
How to Segment Your Target Audience
3 Oct 23Consumer segmentation is a powerful tool that helps you better understand and reach the right audience. But demographic or geographic traits are just the starting point. In this quick video, you'll learn about two types of indicators that can improve your marketing strategies. You can also find different types of shoppers to target in our report, Eight Types of Consumers for Targeted Marketing.
Jana Rude
Euromonitor's Approach to Consumer Insights
14 Sep 23Euromonitor International fields surveys and other consumer insights methods as part of our global research. These surveys allow us to contextualise the voice of the consumer alongside our global market data. Watch this video to learn more about our…
Lisa Holmes
Understanding the Path to Purchase
9 Aug 23Consumer segmentation goes far beyond age, gender and income. Here, we explain the key factors you should consider when grouping consumers to create effective and personalised buying experiences.
Euromonitor International
How to Apply Megatrends to Your Strategy
7 Jun 23When you apply megatrends to your strategy, you’re able to innovate for your customer and their evolving demands. Ali Angus who heads up our innovation practice walks you through four steps to follow, so you can use megatrend analysis in your strategy.
Euromonitor International