Australians are already familiar with wireless speakers, and the category faces challenging competition between brands and their product lines. The category is evolving into a product positioning based on consumption, for which the design is most appropriate.
The forecast period is set to see a further decline in demand for e-readers. Australians have become increasingly conscious of their budgets, due mainly to higher living costs and elevated inflation, and have been prioritising their expenditure.
Post-pandemic, many local consumers prefer to visit stores when deciding which portable players to purchase. This is a useful experience because they can test certain brands or models, obtain significant information about the products they need and benefit from in-store assistance if required, which can make a difference in supporting the final decision.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Portable Players industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Portable Players
This report originates from Passport, our Portable Players research and analysis database.
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