Wireless speakers is expected to remain the largest and fastest growing category within portable players in Brazil in the forecast period. It therefore continues to attract new players, with companies such as Xiaomi introducing fresh models to meet the growing demand in the country.
E-readers, while not seeing such high sales as the dominant wireless speakers, is also set to experience a gradual uptick in retail volume sales in the forecast period, as Brazilians increasingly embrace reading as a form of leisure, at least a niche group of consumers. With more people seeking out hobbies that can be enjoyed at home or during commutes, e-readers are becoming a convenient option for those who want to carry their library with them.
While wireless speakers in Brazil is expected to continue to see significant growth, piracy and counterfeiting have emerged as serious issues, particularly for established brands such as JBL. This brand reportedly loses millions of real per year due to the proliferation of counterfeit products.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Portable Players
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