Wireless speakers will see continued moderate growth in retail volume terms over the forecast period, due to their favourable price points and ease of use. These products are compatible with consumer needs for portability and their affordability stands out among electronic products.
Wireless speakers have also benefited from investments from major players like Alphabet (the global brand owner of Google Nest) and Apple (HomePod) during the review period. This trend is expected to continue, as players see growth opportunities within the subcategory.
Readmoo’s continued focus on e-readers could prompt imported brands, such as Amazon’s Kindle or BOOX, to consider investing in Taiwan. One of the biggest hurdles is the lack of e-books in the Traditional Chinese language, and diversification in this respect would be a huge asset if players were to try to add value and win over local consumers.
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Portable Players
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