Portable multimedia players and other portable media players have become redundant for consumers in Austria, and this will lead to ongoing decline in volume sales over the forecast period. These devices cannot compete with the high penetration of smartphones, which are used for music consumption on the go, usually in conjunction with headphones or wireless speakers.
Wireless speakers are expected to post steady yet relatively small volume declines in the forecast period. At the same time, consumers' quality expectations will continue to rise, meaning that constant value growth should remain positive, at least in current terms.
Demand for e-readers is likely to remain stable in the forecast period with only low rates of volume decline. In view of the long replacement cycles, e-reader penetration is likely to keep increasing slowly, which means that demand for e-books will continue to have good growth opportunities.
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Portable Players
This report originates from Passport, our Portable Players research and analysis database.
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