Retail in Ecuador

April 2023
EUR 2,275
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in Ecuador report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in Ecuador?
  • Which are the leading retailers in Retailing in Ecuador?
  • How are products distributed in Retailing in Ecuador?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Ecuador?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Retail in Ecuador

Retail in 2022: The big picture
Informal retail
What next for retail?
Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
Table 3 Sales in Retail Offline by Channel: Value 2017-2022
Table 4 Sales in Retail Offline by Channel: % Value Growth 2017-2022
Table 5 Retail Offline Outlets by Channel: Units 2017-2022
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
Table 7 Retail GBO Company Shares: % Value 2018-2022
Table 8 Retail GBN Brand Shares: % Value 2019-2022
Table 9 Retail Offline GBO Company Shares: % Value 2018-2022
Table 10 Retail Offline GBN Brand Shares: % Value 2019-2022
Table 11 Retail Offline LBN Brand Shares: Outlets 2019-2022
Table 12 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 13 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 14 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
Table 15 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
Table 16 Forecast Sales in Retail Offline by Channel: Value 2022-2027
Table 17 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
Table 18 Forecast Retail Offline Outlets by Channel: Units 2022-2027
Table 19 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Grocery Retailers in Ecuador

KEY DATA FINDINGS

Consumers turn to other payment solutions to support spending
Private label thriving thanks to perceived value for money
Tuti continues to expand as consumers embrace its low-price retail model
Supermarkets and hypermarkets set to win over more shoppers with offer of value, convenience and variety
New product offerings could be key to increasing interest in modern grocery retailers
Convenience stores full of potential
Table 20 Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 21 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 22 Sales in Grocery Retailers by Channel: Value 2017-2022
Table 23 Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 24 Grocery Retailers Outlets by Channel: Units 2017-2022
Table 25 Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 26 Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 27 Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 28 Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 29 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 30 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 31 Forecast Sales in Grocery Retailers by Channel: Value 2022-2027
Table 32 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2022-2027
Table 33 Forecast Grocery Retailers Outlets by Channel: Units 2022-2027
Table 34 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027

Non-Grocery Retailers in Ecuador

KEY DATA FINDINGS

Prices of some appliances and electronics drop as demand slows
Fashion retailers get a taste for Ecuador
Beauty specialists getting back on track as consumers return to more active lifestyles
International players likely to continue investing in Ecuador
In-store services and innovation could be key to winning over shoppers
Cross-border e-commerce poses a threat to local retail, but new shopping malls present opportunities
Table 35 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 36 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 37 Non-Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 38 Non-Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 39 Non-Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 40 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 41 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 42 Forecast Sales in Non-Grocery Retailers by Channel: Value 2022-2027
Table 43 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2022-2027
Table 44 Forecast Non-Grocery Retailers Outlets by Channel: Units 2022-2027
Table 45 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027

Direct Selling in Ecuador

KEY DATA FINDINGS

Little change in the competitive landscape as Yanbal remains the category leader
Direct selling remains attractive to cash-strapped consumers looking for an extra source of income
Players investing in digital technology as they look to reach a wider audience
Herbalife still eyeing expansion opportunities as it opens its 11th selling space
Social media presents new opportunities for direct selling agents
Health and beauty likely to remain the key focus of direct selling
Table 46 Direct Selling by Product: Value 2017-2022
Table 47 Direct Selling by Product: % Value Growth 2017-2022
Table 48 Direct Selling GBO Company Shares: % Value 2018-2022
Table 49 Direct Selling GBN Brand Shares: % Value 2019-2022
Table 50 Direct Selling Forecasts by Product: Value 2022-2027
Table 51 Direct Selling Forecasts by Product: % Value Growth 2022-2027

Retail E-Commerce in Ecuador

KEY DATA FINDINGS

E-commerce thriving as retailers invest in an omnichannel approach
Logistics still need further investment
Cross-border e-commerce presents a new obstacle to growth
Younger generations expected to demand more from their online shopping experience
Retail e-commerce facing a bright future
Millennials and Generation Z key to growth
Table 52 Retail E-Commerce by Product: Value 2017-2022
Table 53 Retail E-Commerce by Product: % Value Growth 2017-2022
Table 54 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 55 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 56 Forecast Retail E-Commerce by Product: Value 2022-2027
Table 57 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027
The following categories and subcategories are included:

Retailing

        • Convenience Stores
        • Forecourt Retailers
      • Supermarkets
      • Hypermarkets
      • Discounters
      • Warehouse Clubs
      • Food/Drink/Tobacco Specialists
      • Small Local Grocers
        • Department Stores
        • Variety Stores
      • Apparel and Footwear Specialists
      • Appliances and Electronics Specialists
        • Home Improvement and Gardening Stores
        • Homewares and Home Furnishing Stores
        • Pet Shops and Superstores
        • Beauty Specialists
        • Pharmacies
        • Optical Goods Stores
        • Health and Personal Care Stores
        • Bags and Luggage Specialists
        • Jewellery and Watch Specialists
        • Sports Goods Stores
        • Traditional Toys and Games Stores
      • Other Non-Grocery Retailers
      • Fashion Vending
      • Health and Beauty Vending
      • Appliances and Electronics Vending
        • Alcoholic Drinks Vending
        • Hot Drinks Vending
        • Soft Drinks Vending
        • Tobacco Products Vending
      • Foods Vending
      • Home Products Vending
      • Other Products Vending
        • Apparel and Footwear Direct Selling
        • Personal Accessories Direct Selling
        • Eyewear Direct Selling
        • Beauty and Personal Care Direct Selling
        • Consumer Health Direct Selling
        • Tissue and Hygiene Direct Selling
      • Appliances and Electronics Direct Selling
      • Drinks and Tobacco Direct Selling
      • Foods Direct Selling
      • Home Products Direct Selling
      • Other Products Direct Selling
        • Apparel and Footwear E-Commerce
        • Personal Accessories E-Commerce
        • Eyewear E-Commerce
        • Beauty and Personal Care E-Commerce
        • Consumer Health E-Commerce
        • Tissue and Hygiene E-Commerce
        • Consumer Appliances E-Commerce
        • Consumer Electronics E-Commerce
        • Toys and Games E-Commerce
      • Drinks and Tobacco E-Commerce
      • Foods E-Commerce
        • Home Care E-Commerce
        • Home and Garden E-Commerce
        • Pet Care E-Commerce
      • Other Products E-Commerce
        • First-Party (1P) Marketplace E-Commerce
        • Third-Party (3P) Marketplace E-Commerce
      • Grocery E-Commerce
      • General Merchandiser E-Commerce
      • Apparel and Footwear Specialist E-Commerce
      • Appliances and Electronics Specialist E-Commerce
      • Home Products Specialist E-Commerce
      • Health and Beauty Specialist E-Commerce
      • Leisure and Personal Goods Specialist E-Commerce
      • Other E-Commerce Retailers

Retailing

Retail is the sale of new and used goods to consumers from a business for personal or household consumption from retail outlets, kiosks, market stalls, vending, direct selling and e-commerce. Retail is the aggregation of Retail Offline and Retail E-Commerce. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts. Also excludes fuel sales, foodservice sales, rental transactions, and wholesale sales (e.g. Cash and Carry). Sales value excluding or including VAT/Sales Tax. Retail also excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, i.e. retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer that is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retail.

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This report originates from Passport, our Retailing research and analysis database.

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