Retail in the US

February 2025
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Overview:

Understand the latest market trends and future growth opportunities for the Retail industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retail industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retail in USA report includes:

  • Analysis of key retail trends
  • Detailed segmentation of offline and online retail sales
  • Historic channel sizes (retail value sales, outlet counts, and selling space)
  • Company and brand market shares (retail value sales and outlet counts)
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retail in USA?
  • Which are the leading retailers in Retail in USA?
  • How are products distributed in Retail in USA?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in USA?
  • To what extent are sales shifting towards digital channels?​
  • What is the long-term outlook for bricks-and-mortar? 
  • How is macroeconomic and political uncertainty affecting the retail industry?​
  • What types of retailers are seeing the fastest growth in digital sales?​
  • What is the future of retail?

Retail in the US

Retail in 2024: The big picture
Exceptionally high grocery prices in 2024 enter the political arena
China-affiliated competitors reset the landscape for retail e-commerce in the US
What next for retail?
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2024
Seasonality
Christmas
Back to School
Prime Day/Christmas in July
Mother’s Day
Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
Table 3 Sales in Retail Offline by Channel: Value 2019-2024
Table 4 Sales in Retail Offline by Channel: % Value Growth 2019-2024
Table 5 Retail Offline Outlets by Channel: Units 2019-2024
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
Table 7 Sales in Retail E-Commerce by Product: Value 2019-2024
Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 11 Sales in Grocery Retailers by Channel: Value 2019-2024
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 13 Grocery Retailers Outlets by Channel: Units 2019-2024
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
Table 19 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 21 Retail GBO Company Shares: % Value 2020-2024
Table 22 Retail GBN Brand Shares: % Value 2021-2024
Table 23 Retail Offline GBO Company Shares: % Value 2020-2024
Table 24 Retail Offline GBN Brand Shares: % Value 2021-2024
Table 25 Retail Offline LBN Brand Shares: Outlets 2021-2024
Table 26 Retail E-Commerce GBO Company Shares: % Value 2020-2024
Table 27 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
Table 28 Grocery Retailers GBO Company Shares: % Value 2020-2024
Table 29 Grocery Retailers GBN Brand Shares: % Value 2021-2024
Table 30 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
Table 36 Forecast Sales in Retail Offline by Channel: Value 2024-2029
Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
Table 38 Forecast Retail Offline Outlets by Channel: Units 2024-2029
Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029

DISCLAIMER

Summary 2 Research Sources

Convenience Retailers in the US

KEY DATA FINDINGS

Inflationary effects challenge convenience retailers in 2024
Consolidation continues across convenience retailers
Building brand awareness with innovative prepared foods continues in 2024
Low value growth forecast for convenience retailers
Retail media networks set to expand in the forecast period
Amazon Go will lead growth in cashierless technology
Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 56 Sales in Convenience Retailers by Channel: Value 2019-2024
Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2019-2024
Table 58 Convenience Retailers GBO Company Shares: % Value 2020-2024
Table 59 Convenience Retailers GBN Brand Shares: % Value 2021-2024
Table 60 Convenience Retailers LBN Brand Shares: Outlets 2021-2024
Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2024-2029
Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2024-2029

Supermarkets in the US

KEY DATA FINDINGS

Supermarkets are thinking small to grow the channel
Albertsons moves to terminate its proposed acquisition by Kroger
“Grocery store tourism” trending in 2024
Maturity in supermarkets will lead to more consolidation and price pressure
Supermarkets will benefit from advances in retail media technology
Amazon Fresh and Amazon Grocery may reshape supermarkets
Table 65 Supermarkets: Value Sales, Outlets and Selling Space 2019-2024
Table 66 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 67 Supermarkets GBO Company Shares: % Value 2020-2024
Table 68 Supermarkets GBN Brand Shares: % Value 2021-2024
Table 69 Supermarkets LBN Brand Shares: Outlets 2021-2024
Table 70 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 71 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

Hypermarkets in the US

KEY DATA FINDINGS

Growth slows for hypermarkets in 2024, due to stronger competition
Hypermarkets continues to be dominated by Walmart
Walmart completes its acquisition of Vizio Media
Offline retail growth for hypermarkets set to be limited by the competition
Grocery will remain critical to the performance of hypermarkets over the forecast period
Private label investment likely to continue
Table 72 Hypermarkets: Value Sales, Outlets and Selling Space 2019-2024
Table 73 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 74 Hypermarkets GBO Company Shares: % Value 2020-2024
Table 75 Hypermarkets GBN Brand Shares: % Value 2021-2024
Table 76 Hypermarkets LBN Brand Shares: Outlets 2021-2024
Table 77 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 78 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

Discounters in the US

KEY DATA FINDINGS

Discounters benefits from inflationary pressures in 2024
Aldi continues to dominate discounters in 2024, followed by Grocery Outlet
Acquisitions by the leaders in discounters continue
Growth set to continue for discounters over the forecast period, but with challenges
Private label will present both opportunities and challenges over the forecast period
Partnerships with technology providers will help discounters bolster their value proposition
Table 79 Discounters: Value Sales, Outlets and Selling Space 2019-2024
Table 80 Discounters: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 81 Discounters GBO Company Shares: % Value 2020-2024
Table 82 Discounters GBN Brand Shares: % Value 2021-2024
Table 83 Discounters LBN Brand Shares: Outlets 2021-2024
Table 84 Discounters Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 85 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

Small Local Grocers in the US

KEY DATA FINDINGS

Low margins, high inflation, and grocery giants pose a problem for small local grocers
Dwindling outlet count exacerbates concerns about food deserts
State and local communities find creative solutions to retain small local grocers
Challenging outlook ahead for small local grocers
Growth of small-format stores from grocery chains may impact small local grocers
Convenience trend poses difficulties for specialist stores
Table 86 Small Local Grocers: Value Sales, Outlets and Selling Space 2019-2024
Table 87 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 88 Small Local Grocers GBO Company Shares: % Value 2020-2024
Table 89 Small Local Grocers GBN Brand Shares: % Value 2021-2024
Table 90 Small Local Grocers LBN Brand Shares: Outlets 2021-2024
Table 91 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 92 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

General Merchandise Stores in the US

KEY DATA FINDINGS

Bleak future for department stores sparks limited innovation
Variety stores misses the ball in 2024, seeing only modest growth
Department stores toy with boutique formats as iconic brands struggle
Bleak outlook for department stores
Dollar stores will have to raise their prices again amidst stiff online competition
Outlet cannibalism threatens variety stores, while soaring rents pressure department stores
Table 93 General Merchandise Stores: Value Sales, Outlets and Selling Space 2019-2024
Table 94 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 95 Sales in General Merchandise Stores by Channel: Value 2019-2024
Table 96 Sales in General Merchandise Stores by Channel: % Value Growth 2019-2024
Table 97 General Merchandise Stores GBO Company Shares: % Value 2020-2024
Table 98 General Merchandise Stores GBN Brand Shares: % Value 2021-2024
Table 99 General Merchandise Stores LBN Brand Shares: Outlets 2021-2024
Table 100 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 101 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 102 Forecast Sales in General Merchandise Stores by Channel: Value 2024-2029
Table 103 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2024-2029

Apparel and Footwear Specialists in the US

KEY DATA FINDINGS

Discount models drive growth for apparel and footwear specialists
Dismal year for bricks-and-mortar fast fashion as Shein continues its rise
Real estate struggles, and the rising threat of theft
American Eagle fights back against dupe culture
US tariffs on Chinese imports encourage shifts in global supply chain
Further consolidation as Catalyst Brands is formed from struggling retailers
Table 104 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 105 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 106 Apparel and Footwear Specialists GBO Company Shares: % Value 2020-2024
Table 107 Apparel and Footwear Specialists GBN Brand Shares: % Value 2021-2024
Table 108 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2021-2024
Table 109 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 110 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

Appliances and Electronics Specialists in the US

KEY DATA FINDINGS

Inflation, housing slump, and online shift weigh on sales
Conn’s says goodbye, and other retailers fear the same fate
Refurbished tech brand Back Market pushes to redefine consumer sentiment
Continued struggle for appliances and electronics specialists
Best Buy to launch a third-party marketplace to contend with Amazon
Concerns about tariffs will reimagine the supply chain for appliances and electronics specialists
Table 111 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 112 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 113 Appliances and Electronics Specialists GBO Company Shares: % Value 2020-2024
Table 114 Appliances and Electronics Specialists GBN Brand Shares: % Value 2021-2024
Table 115 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2021-2024
Table 116 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 117 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

Home Products Specialists in the US

KEY DATA FINDINGS

Declining sales amidst housing slump and replacement cycle
Declining sales, retail bankruptcies, and the growth of budget brands for homewares and home furnishing stores
Consolidation, restructuring, and shifts for home improvement and gardening stores
The struggles of home products specialists may not be over
Consumer behaviour pushes a shift towards small independent pet shops and superstores
New presidential administration will have a major impact on home furnishings
Table 118 Home Products Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 119 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 120 Sales in Home Products Specialists by Channel: Value 2019-2024
Table 121 Sales in Home Products Specialists by Channel: % Value Growth 2019-2024
Table 122 Home Products Specialists GBO Company Shares: % Value 2020-2024
Table 123 Home Products Specialists GBN Brand Shares: % Value 2021-2024
Table 124 Home Products Specialists LBN Brand Shares: Outlets 2021-2024
Table 125 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 126 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 127 Forecast Sales in Home Products Specialists by Channel: Value 2024-2029
Table 128 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2024-2029

Health and Beauty Specialists in the US

KEY DATA FINDINGS

Sephora’s rise, Ulta’s stagnation, and the power of the lipstick effect
Pharmacies endures a bleak year in 2024, with no respite in sight
Pharmacies continues to see disruption
Shop-in-shop expansion and online disruption
The uncertain future of pharmacies in the US
Growing importance of beauty loyalty programmes
Table 129 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 130 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 131 Sales in Health and Beauty Specialists by Channel: Value 2019-2024
Table 132 Sales in Health and Beauty Specialists by Channel: % Value Growth 2019-2024
Table 133 Health and Beauty Specialists GBO Company Shares: % Value 2020-2024
Table 134 Health and Beauty Specialists GBN Brand Shares: % Value 2021-2024
Table 135 Health and Beauty Specialists LBN Brand Shares: Outlets 2021-2024
Table 136 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 137 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 138 Forecast Sales in Health and Beauty Specialists by Channel: Value 2024-2029
Table 139 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2024-2029

Vending in the US

KEY DATA FINDINGS

Growth in vending holds steady in 2024
Innovation in airport retail apps and social media show promise for vending
Smart vending technology can reduce shrinkage
Vending will benefit from changes in how consumers shop
Ulta and SOS team up to dispense beauty products using smart technology
Food offers growth opportunities in vending
Table 140 Vending by Product: Value 2019-2024
Table 141 Vending by Product: % Value Growth 2019-2024
Table 142 Vending GBO Company Shares: % Value 2020-2024
Table 143 Vending GBN Brand Shares: % Value 2021-2024
Table 144 Vending Forecasts by Product: Value 2024-2029
Table 145 Vending Forecasts by Product: % Value Growth 2024-2029

Direct Selling in the US

KEY DATA FINDINGS

Another year of declining sales for direct selling in 2024
Bankruptcy and business closures mark direct selling in 2024
Neora experiences a landmark win against the US Federal Trade Commission
Direct selling set to maintain its declining trend over the forecast period
Weight loss drugs will disrupt the direct selling channel
New forms of social commerce present both opportunities and competition
Table 146 Direct Selling by Product: Value 2019-2024
Table 147 Direct Selling by Product: % Value Growth 2019-2024
Table 148 Direct Selling GBO Company Shares: % Value 2020-2024
Table 149 Direct Selling GBN Brand Shares: % Value 2021-2024
Table 150 Direct Selling Forecasts by Product: Value 2024-2029
Table 151 Direct Selling Forecasts by Product: % Value Growth 2024-2029

Retail E-Commerce in the US

KEY DATA FINDINGS

Growth for retail e-commerce stays solid in 2024
Amazon faces strong competition from China-affiliated rivals
Third-party marketplaces pick up momentum in 2024
Social commerce and third-party marketplaces key to growth for retail e-commerce
Social media will influence search and discovery innovation
“De minimis” threshold likely to be lowered or cancelled under Trump administration
Table 152 Retail E-Commerce by Channel: Value 2019-2024
Table 153 Retail E-Commerce by Channel: % Value Growth 2019-2024
Table 154 Retail E-Commerce by Product: Value 2019-2024
Table 155 Retail E-Commerce by Product: % Value Growth 2019-2024
Table 156 Retail E-Commerce GBO Company Shares: % Value 2020-2024
Table 157 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
Table 158 Forecast Retail E-Commerce by Channel: Value 2024-2029
Table 159 Forecast Retail E-Commerce by Channel: % Value Growth 2024-2029
Table 160 Forecast Retail E-Commerce by Product: Value 2024-2029
Table 161 Forecast Retail E-Commerce by Product: % Value Growth 2024-2029
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The following categories and subcategories are included:

Retail

      • Fashion Vending
      • Health and Beauty Vending
      • Appliances and Electronics Vending
        • Alcoholic Drinks Vending
        • Hot Drinks Vending
        • Soft Drinks Vending
        • Tobacco Products Vending
      • Foods Vending
      • Home Products Vending
      • Other Products Vending
        • Apparel and Footwear Direct Selling
        • Personal Accessories Direct Selling
        • Eyewear Direct Selling
        • Beauty and Personal Care Direct Selling
        • Consumer Health Direct Selling
        • Tissue and Hygiene Direct Selling
      • Appliances and Electronics Direct Selling
      • Drinks and Tobacco Direct Selling
      • Foods Direct Selling
      • Home Products Direct Selling
      • Other Products Direct Selling
        • Apparel and Footwear E-Commerce
        • Personal Accessories E-Commerce
        • Eyewear E-Commerce
        • Beauty and Personal Care E-Commerce
        • Consumer Health E-Commerce
        • Tissue and Hygiene E-Commerce
        • Consumer Appliances E-Commerce
        • Consumer Electronics E-Commerce
        • Toys and Games E-Commerce
      • Drinks and Tobacco E-Commerce
      • Foods E-Commerce
        • Home Care E-Commerce
        • Home and Garden E-Commerce
        • Pet Care E-Commerce
      • Other Products E-Commerce
        • First-Party (1P) Marketplace E-Commerce
        • Third-Party (3P) Marketplace E-Commerce
      • Grocery E-Commerce
      • General Merchandiser E-Commerce
      • Apparel and Footwear Specialist E-Commerce
      • Appliances and Electronics Specialist E-Commerce
      • Home Products Specialist E-Commerce
      • Health and Beauty Specialist E-Commerce
      • Leisure and Personal Goods Specialist E-Commerce
      • Other E-Commerce Retailers

Retail

Retail is the sale of new and used goods to consumers from a business for personal or household consumption from retail outlets, kiosks, market stalls, vending, direct selling and e-commerce. Retail is the aggregation of Retail Offline and Retail E-Commerce. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts. Also excludes fuel sales, foodservice sales, rental transactions, and wholesale sales (e.g. Cash and Carry). Sales value excluding or including VAT/Sales Tax. Retail also excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, i.e. retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer that is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retail.

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