Retail in Sweden
Retail in 2023: The big picture
Active year for mergers and acquisitions
Sustainability targets for every retailer
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2023
Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2018-2023
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2018-2023
Table 3 Sales in Retail Offline by Channel: Value 2018-2023
Table 4 Sales in Retail Offline by Channel: % Value Growth 2018-2023
Table 5 Retail Offline Outlets by Channel: Units 2018-2023
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2018-2023
Table 7 Sales in Retail E-Commerce by Product: Value 2018-2023
Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2018-2023
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 11 Sales in Grocery Retailers by Channel: Value 2018-2023
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 13 Grocery Retailers Outlets by Channel: Units 2018-2023
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2018-2023
Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2018-2023
Table 19 Non-Grocery Retailers Outlets by Channel: Units 2018-2023
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 21 Retail GBO Company Shares: % Value 2019-2023
Table 22 Retail GBN Brand Shares: % Value 2020-2023
Table 23 Retail Offline GBO Company Shares: % Value 2019-2023
Table 24 Retail Offline GBN Brand Shares: % Value 2020-2023
Table 25 Retail Offline LBN Brand Shares: Outlets 2020-2023
Table 26 Retail E-Commerce GBO Company Shares: % Value 2019-2023
Table 27 Retail E-Commerce GBN Brand Shares: % Value 2020-2023
Table 28 Grocery Retailers GBO Company Shares: % Value 2019-2023
Table 29 Grocery Retailers GBN Brand Shares: % Value 2020-2023
Table 30 Grocery Retailers LBN Brand Shares: Outlets 2020-2023
Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2019-2023
Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2020-2023
Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2020-2023
Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2023-2028
Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2023-2028
Table 36 Forecast Sales in Retail Offline by Channel: Value 2023-2028
Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2023-2028
Table 38 Forecast Retail Offline Outlets by Channel: Units 2023-2028
Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2023-2028
Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2023-2028
Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2023-2028
Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2023-2028
Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2023-2028
Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2023-2028
Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2023-2028
Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2023-2028
Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2023-2028
Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
Summary 2 Research Sources
Convenience Retailers in Sweden
Convenience retailers experience a tough business period at the end of the review period
Creative advertising campaigns to lure consumers to Pressbyrån outlets
Unmanned outlets offer expansion opportunities for smaller formats like convenience stores
The stabilisation of the inflation rate to help convenience stores reduce costs and increase margins
Reuseable packaging to be offered to consumers
Improving electric charging facilities to boost forecourt retailers’ sales opportunities
Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 56 Sales in Convenience Retailers by Channel: Value 2018-2023
Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2018-2023
Table 58 Convenience Retailers GBO Company Shares: % Value 2019-2023
Table 59 Convenience Retailers GBN Brand Shares: % Value 2020-2023
Table 60 Convenience Retailers LBN Brand Shares: Outlets 2020-2023
Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2023-2028
Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2023-2028
Supermarkets in Sweden
Supermarkets adapt strategies to gain a competitive advantage
Supermarkets use price reduction campaigns to win over consumers
Axfood gains ground on ICA Sverige in 2023
Focus on pricing strategies to be maintained as macroeconomic uncertainty remains
Supermarkets to adopt the latest technologies
Food waste is one of key priorities among sustainable goals
Table 65 Supermarkets: Value Sales, Outlets and Selling Space 2018-2023
Table 66 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 67 Supermarkets GBO Company Shares: % Value 2019-2023
Table 68 Supermarkets GBN Brand Shares: % Value 2020-2023
Table 69 Supermarkets LBN Brand Shares: Outlets 2020-2023
Table 70 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 71 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Hypermarkets in Sweden
Inflationary surge forces hypermarkets to adapt quickly
ICA Maxi is the most dynamic channel within the ICA Gruppen stable
Sustainability plays an important role in new store developments
Hypermarkets is set to maintain its momentum among grocery retailers
Costco Wholesale is set to compete with hypermarkets for growth opportunities
City Gross to benefit from deeper integration into Axfood business processes
Table 72 Hypermarkets: Value Sales, Outlets and Selling Space 2018-2023
Table 73 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 74 Hypermarkets GBO Company Shares: % Value 2019-2023
Table 75 Hypermarkets GBN Brand Shares: % Value 2020-2023
Table 76 Hypermarkets LBN Brand Shares: Outlets 2020-2023
Table 77 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 78 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Discounters in Sweden
Challenging macroeconomic situation drives turnover for discounters
As Lidl dominates discounters in Sweden its main competitors are found in other areas of grocery retailing
Costco Wholesale emerges as a potential threat to discounters
Geopolitical and economic challenges to continue to boost the appeal of discounters
Lidl to continue its gradual expansion around the country
Lidl is a key partner of EURO 2024 in Germany
Table 79 Discounters: Value Sales, Outlets and Selling Space 2018-2023
Table 80 Discounters: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 81 Discounters GBO Company Shares: % Value 2019-2023
Table 82 Discounters GBN Brand Shares: % Value 2020-2023
Table 83 Discounters LBN Brand Shares: Outlets 2020-2023
Table 84 Discounters Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 85 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Small Local Grocers in Sweden
Small local grocers remain under strong pressure from rival grocery retailers
Consumers become more rational amid high economic concerns
Specialisation and unique positioning strategies for the survival of small local grocers
Grocery retailing’s direction of travel continues to move away from small local grocers
Catching a unique experience and sustainability wave
Traditional focus to marry with technological tools
Table 86 Small Local Grocers: Value Sales, Outlets and Selling Space 2018-2023
Table 87 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 88 Small Local Grocers GBO Company Shares: % Value 2019-2023
Table 89 Small Local Grocers GBN Brand Shares: % Value 2020-2023
Table 90 Small Local Grocers LBN Brand Shares: Outlets 2020-2023
Table 91 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 92 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
General Merchandise Stores in Sweden
Variety stores’ success draws the attention of investors
Rusta goes public and lists on Nasdaq Stockholm
A first full year of operations for Åhléns under a new owner
Variety stores is set to continue to develop and grow in retail value sales and outlet terms
Norwegian player Europris AS to acquire ÖoB in full
Department stores retains room for further development as a channel in Sweden
Table 93 General Merchandise Stores: Value Sales, Outlets and Selling Space 2018-2023
Table 94 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 95 Sales in General Merchandise Stores by Channel: Value 2018-2023
Table 96 Sales in General Merchandise Stores by Channel: % Value Growth 2018-2023
Table 97 General Merchandise Stores GBO Company Shares: % Value 2019-2023
Table 98 General Merchandise Stores GBN Brand Shares: % Value 2020-2023
Table 99 General Merchandise Stores LBN Brand Shares: Outlets 2020-2023
Table 100 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 101 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 102 Forecast Sales in General Merchandise Stores by Channel: Value 2023-2028
Table 103 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2023-2028
Apparel and Footwear Specialists in Sweden
Positive effects of the return to pre-COVID-19 pandemic lifestyles ebbs by 2023
H&M is a confident leader in a highly fragmented competitive landscape
Sustainability-orientated concepts abound among apparel and footwear specialists
Apparel and footwear specialists retains room for improvements and growth
Stockmann Group plans to prioritise its Lindex operations
Circular business models to become more and more important sources of revenue
Table 104 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2018-2023
Table 105 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 106 Apparel and Footwear Specialists GBO Company Shares: % Value 2019-2023
Table 107 Apparel and Footwear Specialists GBN Brand Shares: % Value 2020-2023
Table 108 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2020-2023
Table 109 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 110 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Appliances and Electronics Specialists in Sweden
Focus on essential or immediate need products and services and experiences hits appliances and electronics specialists towards the end of the review period
Power enters Sweden by purchasing Media Markt
The first full year after Komplett’s acquisition of Netonnet
Innovations to stimulate appliances and electronics specialists’ evolution
Replacement cycles to become shorter for appliances and electronics
Sustainability to play important role in planning activities in the forecast period
Table 111 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2018-2023
Table 112 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 113 Appliances and Electronics Specialists GBO Company Shares: % Value 2019-2023
Table 114 Appliances and Electronics Specialists GBN Brand Shares: % Value 2020-2023
Table 115 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2020-2023
Table 116 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 117 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Home Products Specialists in Sweden
Record low new housing construction starts stymie growth potential for home products specialists
Ikea leverages its flagship role in the channel
Pet shops and superstores’ leader proves resilient to economic challenges
It is expected to take time for home products specialists to recover
Construction tempo to remain slow in the early forecast period
Sustainability is a growing necessity for retailers
Table 118 Home Products Specialists: Value Sales, Outlets and Selling Space 2018-2023
Table 119 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 120 Sales in Home Products Specialists by Channel: Value 2018-2023
Table 121 Sales in Home Products Specialists by Channel: % Value Growth 2018-2023
Table 122 Home Products Specialists GBO Company Shares: % Value 2019-2023
Table 123 Home Products Specialists GBN Brand Shares: % Value 2020-2023
Table 124 Home Products Specialists LBN Brand Shares: Outlets 2020-2023
Table 125 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 126 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 127 Forecast Sales in Home Products Specialists by Channel: Value 2023-2028
Table 128 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2023-2028
Health and Beauty Specialists in Sweden
Two major pharmacy chains Apotek Hjärtat and Apoteket lead health and beauty specialists in Sweden
Kicks drives beauty specialists and attracts a new owner
Synsam Group Sweden invests to consolidate its leadership of optical goods stores
The channel faces issues regarding the ageing population trend and skin care sales to minors
Pharmacies to add more healthcare services
Matas has the potential to disrupt the competitive landscape
Table 129 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2018-2023
Table 130 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 131 Sales in Health and Beauty Specialists by Channel: Value 2018-2023
Table 132 Sales in Health and Beauty Specialists by Channel: % Value Growth 2018-2023
Table 133 Health and Beauty Specialists GBO Company Shares: % Value 2019-2023
Table 134 Health and Beauty Specialists GBN Brand Shares: % Value 2020-2023
Table 135 Health and Beauty Specialists LBN Brand Shares: Outlets 2020-2023
Table 136 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 137 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 138 Forecast Sales in Health and Beauty Specialists by Channel: Value 2023-2028
Table 139 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2023-2028
Vending in Sweden
Vending enters a new period of turbulence
Selecta stays on top of the channel
Growing competition from unmanned grocery stores
A positive forecast for vending as consumers resume work and travel norms
Vending a perfect place for new concepts and tech solutions
Vending operators to partner with innovative food and drinks producers
Table 140 Vending by Product: Value 2018-2023
Table 141 Vending by Product: % Value Growth 2018-2023
Table 142 Vending GBO Company Shares: % Value 2019-2023
Table 143 Vending GBN Brand Shares: % Value 2020-2023
Table 144 Vending Forecasts by Product: Value 2023-2028
Table 145 Vending Forecasts by Product: % Value Growth 2023-2028
Direct Selling in Sweden
Only high inflationary pressure stimulates retail current value growth as direct selling comes under growing pressure
Direct selling gains new sales representatives during a challenging economic period
Consumer health direct selling grows in popularity
Building consumer trust and loyalty remains a key aspect of direct selling
Digital direct selling to the fore
Competition for new direct sellers to intensify
Table 146 Direct Selling by Product: Value 2018-2023
Table 147 Direct Selling by Product: % Value Growth 2018-2023
Table 148 Direct Selling GBO Company Shares: % Value 2019-2023
Table 149 Direct Selling GBN Brand Shares: % Value 2020-2023
Table 150 Direct Selling Forecasts by Product: Value 2023-2028
Table 151 Direct Selling Forecasts by Product: % Value Growth 2023-2028
Retail E-Commerce in Sweden
E-commerce stabilises while environmental concerns grow
Leading online pharmacies perform well amid the strong healthy lifestyle trend
Klarna helps consumers to shop online
The channel is set to resume a positive growth trajectory
Chinese low-cost players Temu and Shein are expected to intensify the competition
Fast technological progress and lifestyles to drive delivery concepts
Table 152 Retail E-Commerce by Channel: Value 2017-2022
Table 153 Retail E-Commerce by Channel: % Value Growth 2017-2022
Table 154 Retail E-Commerce by Product: Value 2017-2022
Table 155 Retail E-Commerce by Product: % Value Growth 2017-2022
Table 156 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 157 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 158 Forecast Retail E-Commerce by Channel: Value 2022-2027
Table 159 Forecast Retail E-Commerce by Channel: % Value Growth 2022-2027
Table 160 Forecast Retail E-Commerce by Product: Value 2022-2027
Table 161 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027