Retail in Italy
Retail in 2024: The big picture
Sustainability concerns having a growing influence on the market
Retailers investing in digitalisation strategies
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2024
Valentine’s Day/Father’s Day/Mother’s Day
Summer Holidays/Back to School
Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
Table 3 Sales in Retail Offline by Channel: Value 2019-2024
Table 4 Sales in Retail Offline by Channel: % Value Growth 2019-2024
Table 5 Retail Offline Outlets by Channel: Units 2019-2024
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
Table 7 Sales in Retail E-Commerce by Product: Value 2019-2024
Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 11 Sales in Grocery Retailers by Channel: Value 2019-2024
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 13 Grocery Retailers Outlets by Channel: Units 2019-2024
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
Table 19 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 21 Retail GBO Company Shares: % Value 2020-2024
Table 22 Retail GBN Brand Shares: % Value 2021-2024
Table 23 Retail Offline GBO Company Shares: % Value 2020-2024
Table 24 Retail Offline GBN Brand Shares: % Value 2021-2024
Table 25 Retail Offline LBN Brand Shares: Outlets 2021-2024
Table 26 Retail E-Commerce GBO Company Shares: % Value 2020-2024
Table 27 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
Table 28 Grocery Retailers GBO Company Shares: % Value 2020-2024
Table 29 Grocery Retailers GBN Brand Shares: % Value 2021-2024
Table 30 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
Table 36 Forecast Sales in Retail Offline by Channel: Value 2024-2029
Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
Table 38 Forecast Retail Offline Outlets by Channel: Units 2024-2029
Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
Summary 2 Research Sources
Convenience Retailers in Italy
Convenience stores see growth despite competition from discounters
The first cashier-less convenience store opens in Italy
Rising interest towards sustainability and digitalization
Convenience stores expected to come under pressure from other channels
Technological innovation expected to drive growth
New purchasing habits should benefit convenience stores
Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 56 Sales in Convenience Retailers by Channel: Value 2019-2024
Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2019-2024
Table 58 Convenience Retailers GBO Company Shares: % Value 2020-2024
Table 59 Convenience Retailers GBN Brand Shares: % Value 2021-2024
Table 60 Convenience Retailers LBN Brand Shares: Outlets 2021-2024
Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2024-2029
Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2024-2029
Supermarkets in Italy
Supermarkets see steady growth in 2024 supported by strong portfolio of private label products
Sustainable and responsible retailers are among the winners as Carrefour launches Pescherecci Italiani concept
Supermarkets becoming increasingly involved within local communities
A positive outlook for supermarkets in Italy with players likely to focus on regional and local suppliers
Growing role of artificial intelligence in supermarkets
Online grocery shopping likely to cannibalise in-store sales for supermarkets
Table 65 Supermarkets: Value Sales, Outlets and Selling Space 2019-2024
Table 66 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 67 Supermarkets GBO Company Shares: % Value 2020-2024
Table 68 Supermarkets GBN Brand Shares: % Value 2021-2024
Table 69 Supermarkets LBN Brand Shares: Outlets 2021-2024
Table 70 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 71 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Hypermarkets in Italy
Hypermarkets focus on private label, promotions and improved efficiency to deliver growth in 2024
Pam Panorama finds success by focusing on quality, convenience and efficiency
Hypermarkets using artificial intelligence to enhance the shopping experience
An uncertain future for hypermarkets
Digital innovation likely to be a core focus of investment
Sustainability to become an increasingly important asset as consumers look to make more ethical choices
Table 72 Hypermarkets: Value Sales, Outlets and Selling Space 2019-2024
Table 73 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 74 Hypermarkets GBO Company Shares: % Value 2020-2024
Table 75 Hypermarkets GBN Brand Shares: % Value 2021-2024
Table 76 Hypermarkets LBN Brand Shares: Outlets 2021-2024
Table 77 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 78 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Discounters in Italy
Discounters thriving in 2024
The economic crisis favours discounters with Eurospin returning to the top spot
Discounters investing in the future with a key focus on sustainability
Positive outlook for discounters as Italians predicted to remain budget conscious
Aldi to increase presence in Italy
Growth of private label and an increasing focus on sustainability
Table 79 Discounters: Value Sales, Outlets and Selling Space 2019-2024
Table 80 Discounters: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 81 Discounters GBO Company Shares: % Value 2020-2024
Table 82 Discounters GBN Brand Shares: % Value 2021-2024
Table 83 Discounters LBN Brand Shares: Outlets 2021-2024
Table 84 Discounters Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 85 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Small Local Grocers in Italy
Small local grocers suffer from increasing competition from other channels
Small local grocers investing in a more sustainable future
Many threats hit small local grocers
Small local grocers to still survive in the market
SignorVino eyeing further expansion opportunities
Small local grocers will need to focus on Italian traditions but with one eye on the future
Table 86 Small Local Grocers: Value Sales, Outlets and Selling Space 2019-2024
Table 87 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 88 Small Local Grocers GBO Company Shares: % Value 2020-2024
Table 89 Small Local Grocers GBN Brand Shares: % Value 2021-2024
Table 90 Small Local Grocers LBN Brand Shares: Outlets 2021-2024
Table 91 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 92 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
General Merchandise Stores in Italy
Larger department stores thriving but some smaller players are on the ropes as pressures mount
Variety stores attract cash-strapped consumers
Action chain spreading across the country thanks to strong value proposition
Increased competition expected for general merchandise stores
Omnichannel strategies expected to flourish as players look to differentiate
Innovative digital strategies can help players stay ahead of the competition
Table 93 General Merchandise Stores: Value Sales, Outlets and Selling Space 2019-2024
Table 94 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 95 Sales in General Merchandise Stores by Channel: Value 2019-2024
Table 96 Sales in General Merchandise Stores by Channel: % Value Growth 2019-2024
Table 97 General Merchandise Stores GBO Company Shares: % Value 2020-2024
Table 98 General Merchandise Stores GBN Brand Shares: % Value 2021-2024
Table 99 General Merchandise Stores LBN Brand Shares: Outlets 2021-2024
Table 100 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 101 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 102 Forecast Sales in General Merchandise Stores by Channel: Value 2024-2029
Table 103 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2024-2029
Apparel and Footwear Specialists in Italy
A difficult year for apparel and footwear specialists as more consumers shift online
New initiatives focusing on omnichannel strategies and sustainable actions
Retailers investing in sustainability
A difficult future predicted for apparel and footwear specialists
Leading players adopting strategies to stand out from competition
Digital transformation will play a key role in the future success of apparel and footwear specialists
Table 104 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 105 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 106 Apparel and Footwear Specialists GBO Company Shares: % Value 2020-2024
Table 107 Apparel and Footwear Specialists GBN Brand Shares: % Value 2021-2024
Table 108 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2021-2024
Table 109 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 110 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Appliances and Electronics Specialists in Italy
Appliances and electronics specialists struggle in 2024 as consumers look for savings
Players collaborate to increase their reach
Fnac Darty acquires Unieuro
Appliances and electronics specialists set to face fierce competition both from online and offline retailers
Sustainability concerns drawing attention from retailers and consumers
Players expected to look for new ways to compete with other channels and other retailers
Table 111 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 112 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 113 Appliances and Electronics Specialists GBO Company Shares: % Value 2020-2024
Table 114 Appliances and Electronics Specialists GBN Brand Shares: % Value 2021-2024
Table 115 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2021-2024
Table 116 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 117 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Home Products Specialists in Italy
Sustainability concerns influencing homewares and home furnishing stores
Pet shops and superstores focusing on adopting omnichannel strategies
IKEA Kreativ brings real innovation to the fingertips of consumers
Pet shops and superstores still full of potential
Expansion plans for ADEO Group
Smaller stores expected to open in city centres
Table 118 Home Products Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 119 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 120 Sales in Home Products Specialists by Channel: Value 2019-2024
Table 121 Sales in Home Products Specialists by Channel: % Value Growth 2019-2024
Table 122 Home Products Specialists GBO Company Shares: % Value 2020-2024
Table 123 Home Products Specialists GBN Brand Shares: % Value 2021-2024
Table 124 Home Products Specialists LBN Brand Shares: Outlets 2021-2024
Table 125 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 126 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 127 Forecast Sales in Home Products Specialists by Channel: Value 2024-2029
Table 128 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2024-2029
Health and Beauty Specialists in Italy
Pharmacies see a positive performance in 2024 but the channel faces mounting competition from e-commerce
Beauty specialists look for new ways to win over consumers in Italy
Naïma continues to expand its network of stores with it focusing on offering additional beauty services to win over consumers
Beauty specialists expected to focus on opening new outlets and increasing their ranges of products and services
Health and personal care stores predicted to see a positive performance over the forecast period
Health and beauty specialists set to explore new opportunities
Table 129 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 130 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 131 Sales in Health and Beauty Specialists by Channel: Value 2019-2024
Table 132 Sales in Health and Beauty Specialists by Channel: % Value Growth 2019-2024
Table 133 Health and Beauty Specialists GBO Company Shares: % Value 2020-2024
Table 134 Health and Beauty Specialists GBN Brand Shares: % Value 2021-2024
Table 135 Health and Beauty Specialists LBN Brand Shares: Outlets 2021-2024
Table 136 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 137 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 138 Forecast Sales in Health and Beauty Specialists by Channel: Value 2024-2029
Table 139 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2024-2029
Vending in Italy
Vending continues to play a significant role in Italy with solid growth in 2024
Innovation and new product development boost vending sales
The rising importance of sustainability
Positive outlook for vending
Innovation and flexibility should help growth
New technologies to drive quality and growth
Table 140 Vending by Product: Value 2019-2024
Table 141 Vending by Product: % Value Growth 2019-2024
Table 142 Vending GBO Company Shares: % Value 2020-2024
Table 143 Vending GBN Brand Shares: % Value 2021-2024
Table 144 Vending Forecasts by Product: Value 2024-2029
Table 145 Vending Forecasts by Product: % Value Growth 2024-2029
Direct Selling in Italy
Direct selling comes under pressure as consumers are forced to rationalise their spending
Yves Rocher investing in new technology to get ahead of the competition
Direct selling companies branching out into new channels
Digitalisation could be key to gaining share
Vorwerk eyeing further expansion opportunities
The growing focus on sustainability likely to impact direct selling
Table 146 Direct Selling by Product: Value 2019-2024
Table 147 Direct Selling by Product: % Value Growth 2019-2024
Table 148 Direct Selling GBO Company Shares: % Value 2020-2024
Table 149 Direct Selling GBN Brand Shares: % Value 2021-2024
Table 150 Direct Selling Forecasts by Product: Value 2024-2029
Table 151 Direct Selling Forecasts by Product: % Value Growth 2024-2029
Retail E-Commerce in Italy
Retail e-commerce continues on positive growth path
Social media playing an increasingly important role in the growth of e-commerce
Importance of technological innovations and sustainability
Social commerce and voice commerce full of potential while AI looks set to play a significant role in the future of online shopping
Online marketplaces projected to play an increasingly central role in the growth and development of e-commerce
Innovation and conscious consumption set to inform the future of e-commerce in Italy
Table 152 Retail E-Commerce by Channel: Value 2019-2024
Table 153 Retail E-Commerce by Channel: % Value Growth 2019-2024
Table 154 Retail E-Commerce by Product: Value 2019-2024
Table 155 Retail E-Commerce by Product: % Value Growth 2019-2024
Table 156 Retail E-Commerce GBO Company Shares: % Value 2020-2024
Table 157 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
Table 158 Forecast Retail E-Commerce by Channel: Value 2024-2029
Table 159 Forecast Retail E-Commerce by Channel: % Value Growth 2024-2029
Table 160 Forecast Retail E-Commerce by Product: Value 2024-2029
Table 161 Forecast Retail E-Commerce by Product: % Value Growth 2024-2029