Retail in Vietnam
Retail in 2024: the big picture
New regulations for retail ecommerce
Retailers increase focus on Gen Z and younger generations
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2024
Vietnamese Lunar New Year (Tet)
Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
Table 3 Sales in Retail Offline by Channel: Value 2019-2024
Table 4 Sales in Retail Offline by Channel: % Value Growth 2019-2024
Table 5 Retail Offline Outlets by Channel: Units 2019-2024
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
Table 7 Sales in Retail E-Commerce by Product: Value 2019-2024
Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 11 Sales in Grocery Retailers by Channel: Value 2019-2024
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 13 Grocery Retailers Outlets by Channel: Units 2019-2024
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
Table 19 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 21 Retail GBO Company Shares: % Value 2020-2024
Table 22 Retail GBN Brand Shares: % Value 2021-2024
Table 23 Retail Offline GBO Company Shares: % Value 2020-2024
Table 24 Retail Offline GBN Brand Shares: % Value 2021-2024
Table 25 Retail Offline LBN Brand Shares: Outlets 2021-2024
Table 26 Retail E-Commerce GBO Company Shares: % Value 2020-2024
Table 27 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
Table 28 Grocery Retailers GBO Company Shares: % Value 2020-2024
Table 29 Grocery Retailers GBN Brand Shares: % Value 2021-2024
Table 30 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
Table 36 Forecast Sales in Retail Offline by Channel: Value 2024-2029
Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
Table 38 Forecast Retail Offline Outlets by Channel: Units 2024-2029
Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
Summary 2 Research Sources
Convenience Retailers in Vietnam
Convenience stores sees continued growth in 2024
Investment in expansion and RTE offerings
Collaborations and mobile apps aim to attract more customers
Convenience stores will continue to rise
Competition set to intensify
Players will continue to target young consumers
Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 56 Sales in Convenience Retailers by Channel: Value 2019-2024
Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2019-2024
Table 58 Convenience Retailers GBO Company Shares: % Value 2020-2024
Table 59 Convenience Retailers GBN Brand Shares: % Value 2021-2024
Table 60 Convenience Retailers LBN Brand Shares: Outlets 2021-2024
Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2024-2029
Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2024-2029
Supermarkets in Vietnam
Robust growth for supermarkets continues in 2024
Masan Consumer and AEON pursue diversified expansion
Central Retail expands Mini go! concept
Supermarkets to see sustained growth
Further expansion into suburban and rural areas
Rising prevalence of supermarkets in mixed-use developments
Table 65 Supermarkets: Value Sales, Outlets and Selling Space 2019-2024
Table 66 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 67 Supermarkets GBO Company Shares: % Value 2020-2024
Table 68 Supermarkets GBN Brand Shares: % Value 2021-2024
Table 69 Supermarkets LBN Brand Shares: Outlets 2021-2024
Table 70 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 71 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Hypermarkets in Vietnam
Hypermarkets shows robust gains in 2024
AEON expands amid strong competition
Integrated retail complexes drive channel appeal
Economic indicators support further growth for hypermarkets
Innovation shapes strategies for hypermarket players
Expansion into new areas underpins resilience
Table 72 Hypermarkets: Value Sales, Outlets and Selling Space 2019-2024
Table 73 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 74 Hypermarkets GBO Company Shares: % Value 2020-2024
Table 75 Hypermarkets GBN Brand Shares: % Value 2021-2024
Table 76 Hypermarkets LBN Brand Shares: Outlets 2021-2024
Table 77 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 78 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Small Local Grocers in Vietnam
Modern retailers limit growth for small local grocers
Players pursue strategies to attract more customers
Online channels boost small local grocers’ sales
Steady performance faces slowing momentum
Innovation remains crucial for reaching broader audiences
Fragmentation persists amid independent ownership
Table 79 Small Local Grocers: Value Sales, Outlets and Selling Space 2019-2024
Table 80 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 81 Small Local Grocers GBO Company Shares: % Value 2020-2024
Table 82 Small Local Grocers GBN Brand Shares: % Value 2021-2024
Table 83 Small Local Grocers LBN Brand Shares: Outlets 2021-2024
Table 84 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 85 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
General Merchandise Stores in Vietnam
General merchandise stores sees sustained growth
AEON remains overall leader in 2024
Chained variety stores record strong performance
General merchandise stores anticipate a robust future
Increased investment in innovation
Retail e-commerce continues to challenge general merchandise stores
Table 86 General Merchandise Stores: Value Sales, Outlets and Selling Space 2019-2024
Table 87 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 88 Sales in General Merchandise Stores by Channel: Value 2019-2024
Table 89 Sales in General Merchandise Stores by Channel: % Value Growth 2019-2024
Table 90 General Merchandise Stores GBO Company Shares: % Value 2020-2024
Table 91 General Merchandise Stores GBN Brand Shares: % Value 2021-2024
Table 92 General Merchandise Stores LBN Brand Shares: Outlets 2021-2024
Table 93 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 94 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 95 Forecast Sales in General Merchandise Stores by Channel: Value 2024-2029
Table 96 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2024-2029
Apparel and Footwear Specialists in Vietnam
Apparel and footwear specialists suffers slowed growth
International labels gain strength as local brands battle competition
Financial pressures force store closures and online pivots
Online sales and sustainability drive strategic approaches
Encouraging signs for recovery
Strengthening customer bonds in a digital era
Table 97 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 98 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 99 Apparel and Footwear Specialists GBO Company Shares: % Value 2020-2024
Table 100 Apparel and Footwear Specialists GBN Brand Shares: % Value 2021-2024
Table 101 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2021-2024
Table 102 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 103 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Appliances and Electronics Specialists in Vietnam
A modest rebound for appliances and electronics specialists
Mobile World JSC continues its consolidation
FPT moves into consumer appliances and Nguyenkim focuses on store innovation
A path to recovery in a dynamic climate
Online sales to keep on gaining ground
Rising competition in an evolving market
Table 104 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 105 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 106 Appliances and Electronics Specialists GBO Company Shares: % Value 2020-2024
Table 107 Appliances and Electronics Specialists GBN Brand Shares: % Value 2021-2024
Table 108 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2021-2024
Table 109 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 110 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Home Products Specialists in Vietnam
Steady demand seen under challenging conditions
Pet shops and superstores edge towards maturity
Growing appeal of second-hand goods
Positive outlook for home products specialists
A fragmented competitive landscape
E-commerce and omnichannel strategies gain traction
Table 111 Home Products Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 112 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 113 Sales in Home Products Specialists by Channel: Value 2019-2024
Table 114 Sales in Home Products Specialists by Channel: % Value Growth 2019-2024
Table 115 Home Products Specialists GBO Company Shares: % Value 2020-2024
Table 116 Home Products Specialists GBN Brand Shares: % Value 2021-2024
Table 117 Home Products Specialists LBN Brand Shares: Outlets 2021-2024
Table 118 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 119 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 120 Forecast Sales in Home Products Specialists by Channel: Value 2024-2029
Table 121 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2024-2029
Health and Beauty Specialists in Vietnam
Positive performance from health and beauty specialists in 2024
FPT Corps broadens Long Chau’s presence nationwide
Gradual recovery in beauty specialists’ store numbers
Economic growth and tourism to boost future performance
E-commerce set to outpace store-based retail
Retailers emphasise innovation to woo consumers
Table 122 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 123 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 124 Sales in Health and Beauty Specialists by Channel: Value 2019-2024
Table 125 Sales in Health and Beauty Specialists by Channel: % Value Growth 2019-2024
Table 126 Health and Beauty Specialists GBO Company Shares: % Value 2020-2024
Table 127 Health and Beauty Specialists GBN Brand Shares: % Value 2021-2024
Table 128 Health and Beauty Specialists LBN Brand Shares: Outlets 2021-2024
Table 129 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 130 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 131 Forecast Sales in Health and Beauty Specialists by Channel: Value 2024-2029
Table 132 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2024-2029
Vending in Vietnam
Vending remains negligible in Vietnam
Rising popularity of vending machines in public places
Vending will start to grow though will remain negligible for the forecast period
Table 133 Vending by Product: Value 2019-2024
Table 134 Vending by Product: % Value Growth 2019-2024
Table 135 Vending GBO Company Shares: % Value 2020-2024
Table 136 Vending GBN Brand Shares: % Value 2021-2024
Table 137 Vending Forecasts by Product: Value 2024-2029
Table 138 Vending Forecasts by Product: % Value Growth 2024-2029
Direct Selling in Vietnam
Rebound for direct selling in 2024
Herbalife retains overall leadership
Wider distribution channels and cancelled licences
Gradual recovery amid economic change
Government regulations bolster consumer trust
Heightened competition to test direct sellers
Table 139 Direct Selling by Product: Value 2019-2024
Table 140 Direct Selling by Product: % Value Growth 2019-2024
Table 141 Direct Selling GBO Company Shares: % Value 2020-2024
Table 142 Direct Selling GBN Brand Shares: % Value 2021-2024
Table 143 Direct Selling Forecasts by Product: Value 2024-2029
Table 144 Direct Selling Forecasts by Product: % Value Growth 2024-2029
Retail E-Commerce in Vietnam
Retail e-commerce extends strong growth in 2024
TikTok secures foothold in Vietnam
New regulations shape 2024 retail ecommerce
Forecasts point to ongoing expansion
Stricter taxation and cross-border measures
Competitive strategies and AI adoption
Table 145 Retail E-Commerce by Channel: Value 2019-2024
Table 146 Retail E-Commerce by Channel: % Value Growth 2019-2024
Table 147 Retail E-Commerce by Product: Value 2019-2024
Table 148 Retail E-Commerce by Product: % Value Growth 2019-2024
Table 149 Retail E-Commerce GBO Company Shares: % Value 2020-2024
Table 150 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
Table 151 Forecast Retail E-Commerce by Channel: Value 2024-2029
Table 152 Forecast Retail E-Commerce by Channel: % Value Growth 2024-2029
Table 153 Forecast Retail E-Commerce by Product: Value 2024-2029
Table 154 Forecast Retail E-Commerce by Product: % Value Growth 2024-2029