2024 saw strong positive sales growth across snacks in Iraq despite high inflation and the rather chaotic scene on the supply side. While imported products and international brands are popular among affluent urban professionals, the majority remain loyal to more affordable imports from Iran and Turkey and, increasingly, locally manufactured products, which represent great value for money.
Iraq is experiencing an economic upswing, with sources of growth centred on reconstruction and infrastructure development. In addition, positive indicators are flowing from the noticeable shift towards greater industrialisation in various areas of the local economy.
Demand for snacks continues to increase, with expansion of the range of products on offer and the novelty of many of these products major factors in their rising popularity. Rising consumption of snacks is being seen despite growing concerns about the long-term health implications of a diet that is high in sugar and/or salt.
Children comprise the pivotal consumer group for snacks in Iraq. This demographic group is important not only because of their substantial appetite for snacks, but also because of the influence that they have in terms of determining which products will be popular and therefore more widely available, in this way shaping the competitive landscape.
Overall, manufacturing and logistics costs remain relatively stable for most players active in the Iraqi snacks industry. However, when considering everyday logistics costs, many businesses, including snacks suppliers, find themselves dealing with numerous different types of expenses that are either lower or non-existent in other countries.
Snacks in Iraq is poised for consistently positive sales growth during the forecast period, with the expansion of the consumer base due to population growth, urbanisation and economic development expected to be the most important positive factor underpinning rising demand. In addition, urbanisation is resulting in major shifts in the lifestyles of local people, all of which are likely to be favourable for sales of snacks.
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Understand the latest market trends and future growth opportunities for the Snacks industry in Iraq with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Iraq, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Snacks
This report originates from Passport, our Snacks research and analysis database.
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