In 2024, snacks in Uganda is shaped by rising health concerns and fast-paced lifestyles. Consumers are increasingly aware of non-communicable diseases, prompting a shift towards healthier options.
The Ugandan Ministry of Health has expressed increasing concern over the rise in non-communicable diseases, advising consumers to lower their intake of sugar and unhealthy foods. While no formal legislative measures are currently in place to regulate or warn consumers about sugar, fats, and other unhealthy ingredients in food products, it is widely expected that as the burden on the state continues to grow, intervention measures such as labelling regulations and sugar content controls will likely be introduced in the near future.
Ugandan consumers continue to view snacks as convenient food options, often consumed between meals or during busy periods. Sweet biscuits, chips, and snack bars are especially popular among younger consumers and urban dwellers who lead fast-paced lifestyles and require on-the-go options.
Uganda’s demographic structure, which features a predominantly young population, is significantly influencing snacking trends. Social media platforms such as Instagram, Facebook, and YouTube are particularly popular among younger consumers, while working adults tend to engage more with Twitter.
The distribution of packaged food is widening, particularly in urban areas. Urban road infrastructure continues to see heavy investment, with new roads being constructed and old ones repaired.
The Ugandan government is expected to continue efforts to combat the informal retail sector and promote the formalisation of the retail industry. For instance, during the review period, the Uganda National Bureau of Standards (UNBS) increased its enforcement to reduce the informal production of various foods, including snacks in the country.
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Understand the latest market trends and future growth opportunities for the Snacks industry in Uganda with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Snacks
This report originates from Passport, our Snacks research and analysis database.
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