In 2024, snacks in Jordan saw modest growth, with the rising cost of imported products encouraging some consumers to shift away from major global brands in favour of more affordable local and regional alternatives. However, ongoing population growth, the country’s young population, and the increasing awareness of e-commerce are all driving demand.
In 2024, snacks in Jordan a modest current value and retail volume growth. On the one hand, sales growth was hindered by many consumers shifting their preferences from higher-priced international brands to more affordable local and regional options.
Cultural traditions support a strong role for snacks in the everyday life of Jordanians. Dinner is usually taken late, with many people thus consuming a late afternoon or early evening snack to bridge the gap between lunch and dinner.
Decades of strong economic and social development have resulted in a sizeable urban middle class, most of whom are resident in West Amman. However, it is undeniable that Jordan’s middle class has been under increasing pressure for many years due to the rising cost of living and slow growth in incomes, the removal of state subsidies, and the almost constant introduction of new taxes.
There are few obstacles to distribution for snacks in Jordan, with logistics and infrastructure systems being well developed. Only minor challenges exist, such as traffic congestion during rush hour and some poorly maintained roads.
Over the forecast period, snacks in Jordan will continue benefiting from ongoing population growth, especially as it means there will be more school-aged consumers. Parents will continue to purchase popular snack choices for their children, such as potato chips to accompany school lunches.
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Snacks
This report originates from Passport, our Snacks research and analysis database.
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