Value sales of spectacles are expected to rise in Italy over the forecast period. Sales are expected to benefit from the growing impact of myopia and presbyopia, driven by both an ageing population and the widespread shift to digital lifestyles.
As progressive lenses and tailored solutions become more central to the market, leading manufacturers are focused on strengthening relationships with opticians to maintain and grow their market share. These lenses require a prescription from an eye practitioner, so strong collaboration between opticians and the medical community is essential to ensure a smooth experience and wider adoption amongst consumers.
Whilst, Italy is yet to really see strong investments within tech-spectacle frames, this is likely to shift in the coming years. Italy lags behind in importance for these new products due to its high average age.
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Understand the latest market trends and future growth opportunities for the Spectacles industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spectacles industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Spectacles
This is the aggregation of spectacle frames, spectacle lenses and readymade reading glasses.
See all of our definitionsThis report originates from Passport, our Spectacles research and analysis database.
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