Sales of spectacles in Sweden will maintain low and steady growth due to baseline demand, with value growth primarily driven by segmentation and premiumisation. Segmentation within spectacle lenses is expected to deepen, with more targeted lens types being promoted for specific lifestyles or needs—such as digital lenses for screen use, photochromic lenses for changing light conditions, and sports lenses with added protection.
Spectacles in Sweden continue to be primarily sold through optical goods stores, with e-commerce representing a smaller but gradually growing share. Online purchases are typically made by consumers with stable prescriptions who feel confident reordering lenses or choosing frames online, supported by tools like virtual try-ons.
Sustainability trends are gaining traction within spectacles, although remaining a secondary consideration for most consumers. The trend continues to take shape through two main avenues: the use of sustainable materials, and the growth of second-hand or outlet concepts (for designer frames).
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Understand the latest market trends and future growth opportunities for the Spectacles industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spectacles industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Spectacles
This is the aggregation of spectacle frames, spectacle lenses and readymade reading glasses.
See all of our definitionsThis report originates from Passport, our Spectacles research and analysis database.
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