Following a slight deceleration in growth in 2024, spectacles in Brazil is expected to see faster retail volume and current value growth over 2025, compared with 2023 and 2024. 2024 began with conservative expectations due to macroeconomic uncertainties, but the market managed to meet projections by year-end. However, the overall performance reflected a more restrained consumer approach.

Over 2025, spectacles in Indonesia is projected to see good and slightly faster growth in retail volume terms, compared with 2024. Meanwhile, strong growth is expected in retail current value sales, albeit at a slightly slower rate than in 2024. The forecast growth in spectacles is underpinned by their dual role as vision aids and fashion accessories. In Indonesia, spectacles have evolved beyond their functional purpose, becoming a key element of personal style, especially among young urban cons

Value sales of spectacles are set to increase in Italy in current terms in 2025. Growth is being driven by improving macroeconomic factors, with the annual rate of inflation having continued on a downward trend since 2022 and expected to be 0.7% in 2025. At the same time, salaries continue to increase, thereby boosting Italian consumers’ expenditure. Both spectacle lenses and frames are expected to contribute to growth in the category. In a recovering but still challenging economic environment,

Spectacles saw moderate growth in both volume and current value terms in the UAE in 2025, driven, as with contact lenses by myopia control spectacle lenses due in part to increased screen use.

Spectacles in France is projected to continue to see slight retail volume and moderate retail current value growth over 2025. While the overall category performance is positive, it is marked by contrasting dynamics between spectacle frames and lenses. Spectacle frames is expected to post a slight drop in retail volume sales and a moderate decline in retail current value sales over 2025. More consumers are opting to retain their existing frames and replace only the lenses as a practical and cost-

Spectacles registered a slowdown in 2025 compared to the previous year of the review period, primarily due to the economic climate in Mexico. Although inflation has stabilised somewhat, local consumers remain price-conscious, which has particularly affected sales of frames. To save costs, many have opted to replace only the lenses while retaining their frames. This trend is reflected in spectacle lenses, which, despite experiencing a slowdown, continues to maintain robust growth. Consequently, v

Retail current value sales of spectacles in Canada are projected to increase healthily over 2025, albeit at a slower rate than in 2024. The category benefits from tailwinds of immigration-driven population growth, as well as an ageing population trend, which spurs higher demand for functional products, such as progressive lenses for presbyopia. Growth is also stimulated by the expansion of eyewear players, including value for money enterprises like Specsavers and high-end brands like Oliver Peop

Spectacles is expected to see current value growth in China in 2025. With the increasing use of digital devices, myopia and other vision problems have become widespread in the country, leading to a significant rise in consumer awareness of eye protection and correction. This has driven sustained growth in demand within the eyewear market. Additionally, China’s ageing population is resulting in a steady increase in eyewear demand amongst the elderly, including for functional reading glasses and b

Sales of spectacles continue to see healthy growth in value and volume terms in 2025, albeit more modest than the growth seen in 2024. Growth is being driven by factors including the rising number of cases of myopia, especially among children and office workers, as well as an ageing population which is driving an increase in the number of cases of presbyopia. As these conditions increase so does the need for spectacles to carry out their daily routines. Consumers are also becoming more knowledge

Spectacles in Sweden continue to show stable growth in 2025, with value growth outpacing volume thanks to rising demand for more advanced and premium products. A key driver of value growth has been the growing popularity of premium spectacle lenses, including progressive lenses for older consumers and myopia control lenses for younger users. Frames are also benefiting from the ongoing premiumisation trend, with consumers increasingly seeking well-known brands, high-quality materials, and more ex

Retail value sales of spectacles are set to increase substantially in 2025, reflecting a solid recovery following the economic challenges of the previous year. Unlike other categories, spectacles maintained stable volume sales in 2024 despite rising inflation and constrained purchasing power. As an essential item — particularly for individuals who cannot function properly without vision correction — spectacles were largely immune to the volume decline seen elsewhere. In fact, some consumers dela

Spectacles in Hong Kong confronted significant headwinds in 2024, mirroring the broader retail downturn as local consumption continues shifting northbound, and sales in 2025 continue to fall in both volume and value terms throughout the entire category. With more Hong Kong residents opting to purchase eyewear in mainland China - particularly in Greater Bay Area cities like Shenzhen - local optical retailers are experiencing declining foot traffic and sales. This trend has been exacerbated by agg

Value sales of spectacles are set to grow in Spain in 2025. Demand for spectacles is growing on the back of the increasing prevalence of eye problems in the country due to the ageing of the population, which is leading to an increasing need for presbyopia treatments, and the increase in children suffering with myopia, which is thought to be associated with factors such as over-exposure to screens. Much as is happening in contact lenses, spectacles may suffer a shift during 2025. In 2025, the Spa

Spectacles in the US is projected to register mid-single-digit growth in retail current value sales over 2025. All categories are expected to contribute to the positive growth performance of spectacles at the end of the review period. Spectacle lenses is set to post the highest growth in retail current value sales in 2025, followed by spectacle frames, driven by the rising prevalence of myopia, and readymade reading glasses, supported by the ageing population trend. Meanwhile, retail volume grow

Value sales of spectacles are set to increase slightly in Japan in 2025. Despite a general trend of price increases across various companies, Owndays' campaign, which started in November 2024, eliminating the additional charge for progressive lenses has garnered significant attention in 2025. This move came at a time when other eyewear brands were adjusting their prices due to rising labour costs and raw material expenses. For instance, the eyewear brand, Zoff, implemented a price increase in Ma

Historically, spectacle wearers in the UK have been perceived as less adventurous compared to their counterparts in Italy, Spain, and France, where consumers often own several pairs of spectacle frames in different bold colours to suit various occasions. UK consumers, on the other hand, like to save money on their spectacles, while others are discouraged from visiting optical good stores due their clinical atmosphere. 2025 has seen a continuation of the same prevailing trends. Due to high inflat

Value sales of spectacles in Taiwan are set to increase in 2025, with spectacle lenses set to be the top-performing category, recording double-digit growth. The widespread use of digital devices is significantly increasing the demand for blue light filtering lenses and anti-fatigue eyewear. Greater awareness of ocular health is also driving the need for protective lenses that offer both blue light filtration and ultraviolet protection. This trend is further fuelled by the targeted educational in

In 2025, spectacles continues to record growth in Poland in current value and volume terms, albeit at a slower pace than in 2024. Persistent inflation in the country has driven unit price growth, a key factor contributing to the category’s value growth. However, as inflation slows down, unit price growth is also decelerating. Polish consumers continue to replace practical lenses as needed while retaining the same – often designer and luxury – frames. As a result, standard spectacle lenses is the

Spectacles in South Korea is expected to experience steady value growth in 2025, maintaining a similar pace to the previous year, while volume growth will improve slightly, turning from negative to positive. This growth is largely driven by increasing demand for functional lenses and the rising prominence of myopia control spectacle lenses. In particular, the demand for progressive lenses continues to rise, as younger age groups adopt these lenses due to the widespread use of electronic devices

Spectacles is set to see current value growth in Malaysia in 2025, driven primarily by the widespread appeal of value package offerings. These bundled deals, which combine spectacle frames and lenses at competitive prices, resonate strongly with cost-conscious consumers. The country’s ageing population has also contributed to rising demand, particularly for reading and multi-focal lenses, as presbyopia became more prevalent. At the same time, functional lenses such as anti-blue light, UV-filteri

Value sales of spectacles are set to increase in 2025. In general, demographic and lifestyle factors continue to support volume sales in Switzerland, with the ageing population and increased screen usage for work, school and leisure driving demand. However, the already high per capita ownership of spectacles in Switzerland limits overall growth dynamics.

Sales of spectacles are seeing moderate growth in current value terms in 2025 supported by the Philippines’ expanding population, urbanisation and more consumers being diagnosed with eye-related concerns. This is linked to the expanding population of older consumers whose eyesight often deteriorates with age. However, the country is also seeing an increase in eye-related concerns for younger consumers. This is linked to the increasing amount of time these consumers are spending in front of digit

Spectacles is seeing fairly healthy growth in the Netherlands in 2025, with multifocal and myopia control spectacle lenses attracting strong attention, supported by manufacturer’s promotional activities. Indeed, mainstream manufacturers are providing retailer incentives to encourage multifocal product recommendations to consumers, and promotional strategies are targeting new consumer demographics who seek convenience and quality features.

Spectacles in Germany is expected to maintain retail volume and current value growth in 2024. The category has rebounded from the impact of the pandemic, returning to standard growth rates and drivers. Despite high inflation, trade sources noted that price increases, although higher than in previous years, remained relatively subdued due to the intense competition.