In 2024, digestive remedies is set to be the fastest growing OTC category in Brazil in retail current value terms, with increases across all categories, for various reasons. These include: increased consumer understanding of the benefits of improved gut health, and the links between gut health and other health benefits (especially mental health); consistent levels of concern about gut health amongst all age groups; and a considerably wider range of commercialised products that include gut health

In 2024, digestive remedies in India is set to experience moderate retail current value growth, with a particularly significant increase in sales of diarrhoeal remedies. According to data from the Ministry of Earth Sciences, India faced one of its harshest summers on record, with over 200 heatwave days recorded across various states, therefore intensifying the risk of dehydration and heat-related illnesses. Such conditions led to heightened demand for Oral Rehydration Salts (ORS), which became a

Digestive remedies in Singapore saw a rise in demand in 2024 as consumers returned to their post-pandemic routines. During the COVID-19 crisis, many residents in Singapore developed a strong habit of home cooking for various reasons - whether as a hobby, a means to control expenses, or a strategy to boost health. This shift resulted in a decline in dining out, limiting the consumption of rich, oily, and spicy foods that often trigger digestive issues. With businesses urging employees to return t

Digestive remedies saw a strong performance in current retail value sales in 2024 in Austria. Tolerated price increases contributed to the stronger growth of value sales, which outperformed the rise in demand. Stress and worries, including economic and financial development, in addition to unhealthy diets were key drivers of sales. Eating fast or on the go often leads to indigestion, heartburn, or other digestive ailments, which in turn increases the need for remedies to help relieve these issue

Retail value sales of digestive remedies in Germany continue to grow in 2024. Demand for a number of digestive remedies is rising due to an increase in travel post-pandemic, while sales of others have been boosted by the resurgence of stressful, hectic lifestyles among German consumers. This is leading to an increase in the number of Germans suffering from digestive issues such as heartburn and intestinal problems. The return to dining out, both on the move and in restaurants, is also contributi

The market for digestive remedies in Indonesia is projected to maintain its positive growth trajectory in current value terms throughout 2024. Diarrhoea continues to be a prevalent issue, particularly in rural areas. Water quality - especially in rivers - requires significant improvement, as poor drinking water quality and inadequate sanitation are major contributors to diarrhoea cases. However, urban centres like Malang have also reported high rates of diarrhoea, affecting primarily low- to mid

The market for digestive remedies in Romania is set to continue to expand in 2024. An increasing number of consumers are experiencing gastrointestinal issues due to unhealthy eating habits, with factors such as high consumption of saturated fats and larger portion sizes contributing to these problems. Additionally, the return to hectic lifestyles has led to a rise in eating outside the home and on-the-go consumption, further exacerbating digestive discomfort. High rates of obesity and sedentary

Digestive remedies faces some challenges from the prevalence of home-made natural options in Cameroon in 2024. Traditional/herbal medicine of this style has a deep cultural significance and is even more prevalent in rural areas. For instance, the use of charcoal and red oil or chewing guava leaves to stop diarrhoea, or bitter kola (garcinia kola) and evaporated milk for motion sickness. Meanwhile, nkui (a sticky sauce extract from the bark of a plant called triumfetta pentandra) is used for stom

Digestive remedies in North Macedonia has shown another positive performance in 2024, with growth in total current value sales remaining strong and most categories poised to record improved results in volume growth terms. The resumption of pre-pandemic routines has created a greater need for these types of products, in that busier lifestyles have made it harder for consumers to maintain healthy eating habits and thereby increased the likelihood they will frequently suffer from problems such as i

Consumer demand for digestive remedies weakened further in 2024, resulting in retail volume decline. Purchasing power has fallen in Tunisia due to economic crisis with more consumers choosing to forgo these products. Shortages have plagued the category with several imported and local brands seeing a fluctuation in supply, notably in antacids. Consumers are also visiting doctors less frequently, thus reducing demand for digestive remedies. According to pharmacists in Tunisia, there was a notable

Digestive remedies in Poland is expected to register minimal constant value growth in 2024, with volume sales also falling across most product areas. Digestive remedies are a mature, staid product area and this dampens volume sales to an extent. Players mainly launch brand extensions and aesthetic updates to their product offerings, rather than introduce any significant innovation. Indigestion and heartburn remedies is the largest product area in terms of value sales, though motion sickness reme

The market for digestive remedies in Switzerland is anticipated to maintain positive growth in current value terms in 2024, with motion sickness remedies leading the way. This upward trend is significantly influenced by the resurgence of travel following the conclusion of the COVID-19 pandemic. Despite this, laxatives and diarrhoeal remedies remain the largest subcategories within digestive remedies.. As Swiss consumers reconnect with their pre-pandemic lifestyles, social occasions and dining ou

Digestive remedies is an important consumer health category in Ukraine, the bulk of sales of which are contributed by digestive enzymes and diarrhoeal remedies. Like all categories of consumer health, sales of digestive remedies plummeted in 2022 following Russia's invasion of Ukraine. While the category has seen strong growth in current value terms in 2023 and 2024 this in part reflects the significant price increases seen in digestive remedies, fuelled by high inflation and rising production c

Digestive remedies witnessed solid value growth in Serbia during 2024. However, over half of Serbians are working on ways to improve their diet, reflecting the prominence of the health and wellness trend in Serbia and consumers’ efforts to adopt healthier lifestyles since the COVID-19 crisis. At the same time, busy lifestyles and the lack of time to invest in proper meal preparations is encouraging many local consumers to eat on the go and replace meals with snacks. This causes digestive issues,

Motion sickness and diarrhoeal remedies continued to report steady growth in 2024 as both categories benefited from the higher levels of outbound travel from Sweden. Given their passion for travel, since the COVID-19 pandemic many Swedish consumers have prioritised spending more on travel and international holidays, and this is supporting sales in both these categories. Demand for motion sickness and diarrhoeal remedies was particularly high during the peak travel periods in the summer of 2024.

In 2024, the digestive remedies landscape has shown stable growth in demand. However, retail volume growth was lower than the previous year, impacted by various issues. Supply of digestive remedies slowed down during the early stages of implementation of new regulations, which led to a decline in sales. However, the introduction of VAT in early 2024 also influenced price points and sales, boosting value growth, which made some consumers reduce intake or search for more affordable options.

Digestive remedies is expected to register moderate constant value growth in 2024, in spite of continuing high inflation. There is an increasing prevalence of digestive problems in Pakistan due to sedentary lifestyles and increased consumption of processed food, which in turn is driving demand for digestive remedies. Popular digestive remedies include indigestion and heartburn remedies, laxatives, antacids and diarrhoeal remedies. Continuing population growth also supports growing volume sales.

Modern lifestyles characterised by poor diets, lack of physical activity, and high stress are driving a rise in gastrointestinal disorders in Kenya, resulting in higher demand for digestive remedies. The consumption of processed foods, high-fat diets, and irregular eating habits often contribute to common digestive issues, increasing demand for both OTC and prescription medications. This trend is heightened by the need for convenience foods and the growing consumption of fast food options. Produ

Following on from the outbreak of COVID-19, the rising cost of living and high inflation levels has partnered with economic and social damage caused by earthquakes, leading to increased stress in the country. Furthermore, the upheaval of political elections have played their parts in increasing anxiety levels in the country. Stress and anxiety trigger contractions in the gastrointestinal tract which cause these stress-related digestive problems. The fragile Turkish economy and anticipated high r

Consumption of digestive remedies in Taiwan is anticipated to continue its upward trajectory in 2024, with antacids serving as a primary driver of this growth. This trend underscores the widespread prevalence of gastrointestinal issues among the Taiwanese population, especially in urban centres.

Slovenia is now fully opened and travel and holidays in the post-COVID period are increasing and driving consumer demand for digestive remedies. While most digestive remedies categories are mature, including digestive enzymes, which play a key role in breaking down food, and IBS treatments, they still have significant growth potential in 2024 due to growing consumer demand. The lingering effects of the inflation with significant product price increases have additionally boosted value growth of d

Ongoing dietary challenges continue to support demand for digestive remedies in South Africa. The country regularly suffers from rolling electricity blackouts, or loadshedding, with these scheduled blackouts often occurring in some areas two to three times a day. In addition, they often occur during mealtimes, which has created a strong dependency on limited-service restaurants in South Africa, as many of these foodservice establishments have backup power supply in the form of generators. This e

Digestive remedies is set to see current value growth in Israel in 2024. The diarrhoeal remedies category is seeing growth due to the fact that many Israelis have irritable bowel disease and need to take diarrhoeal remedies to help to calm some of the symptoms. In addition, a hot and dusty climate can support diseases which tend to attack the digestive system, particularly when eating out and when food has not been washed or prepared properly. Despite the Israel-Hamas war, Israelis are still eat

Digestive problems are increasingly common amongst Uruguayan consumers, with rates boosted by several factors, including sociocultural aspects. However, since COVID-19, digestive problems have intensified, with unhealthy eating habits and the rise of sedentary lives impacting local consumers, leading to rising rates of obesity. The digestive pathologies that Uruguayan suffer the most are gastroesophageal reflux, gallstones, and irritable bowel syndrome. However, the population is expected to con