Digestive remedies is expected to record a positive but undynamic performance over the forecast period. In general, the category will be supported by the impact of stressful, hectic modern lifestyles and poor diets on consumers' digestive health, with problems such as indigestion, heartburn, irritable bowel syndrome (IBS) and gastro-oesophageal reflux disease (GORD) on the rise.
The ageing population will continue to create opportunities for digestive health, as an older demographic tends to comprise more prolific consumers of these products. In particular, the ageing population could help to drive growth in retail value sales of antiflatulents and laxatives.
As the German population looks for alternative solutions, OTC digestive remedies face increasing competition from probiotics, which are available as supplements or in dairy products such as yoghurt. An imbalance in the gut microbiome can lead to a range of health problems, including those related to digestive health, obesity, diabetes and other diseases.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See all of our definitionsThis report originates from Passport, our Digestive Remedies research and analysis database.
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