Over the forecast period, the driving factors for sales growth of digestive remedies in Austria will continue to be stress and unhealthy diets. Retail value and volume sales are expected to keep rising on a moderate year-on-year basis, with no major spikes in either direction.
Trends towards natural remedies are expected to intensify over the forecast period, further contributing to retail value growth. At the same time, overall sales growth will be slightly threatened by consumers' attempts to adhere to more balanced, healthier diets while becoming more proactive with regards to digestive health.
The conservative nature of many Austrian consumers typically favours goods of large players, and as such, little movement is expected in the competitive landscape over the forecast period. Consequently, no major changes in sales or rankings are expected, especially, since new product launches take a lot of time to be processed and approved.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See all of our definitionsThis report originates from Passport, our Digestive Remedies research and analysis database.
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