Asian speciality drinks in China is set to maintain slow and stable volume and current value growth both off-trade and on-trade in the forecast period. In recent years, the distribution share of retail e-commerce in Asian speciality drinks increased significantly.
Fruit vinegar packaging is gradually evolving from traditional single-bottle glass designs towards more personalised and visually striking formats. Brands are using bright, vibrant colours and modern design elements to attract younger consumers.
Chinese consumers are placing greater emphasis on the health attributes of beverages, particularly with growing demand for low calorie, sugar-free drinks, and those containing natural ingredients. Major companies will therefore need to focus more on functional ingredients to combat the fierce competition from other categories, such as RTD tea, carbonates, and juice.
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Understand the latest market trends and future growth opportunities for the Asian Speciality Drinks industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Asian Speciality Drinks industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes all traditional Asian drinks not included in RTD tea or juice drinks, including products such as Bandung (rose syrup with milk), bird’s nest, tamarind juice, ginger, lemongrass, roselle, zalaka, jelly drinks including grass jelly (cincau), sugar cane, and vinegar drinks. Lactic acid drinks, such as Calpis, are included here. Drinks containing a limited amount of yogurt (generally 3% or less) such as Bikkle, are included here, though drinking yogurts such as Yakult are excluded. While both products are highly popular in markets like Japan, drinking yogurts will contain mostly yogurt with a very short shelf life (two weeks or less), while yogurt drinks will contain less than 3% dairy and remain on the shelves for up to 9 months. All nut or pulse-based products, such as peanut milk, almond juice, or soy drinks are tracked in Non-Dairy Milk alternatives in Passport Packaged Food.
See all of our definitionsThis report originates from Passport, our Asian Speciality Drinks research and analysis database.
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